ClickFunnels: Review, Pricing, and Features

ClickFunnels: Review, Pricing, and Features

This post may contain affiliate links. Please read our disclosure for more information.

If you’re here, you’ve probably considering using ClickFunnels. Good! Welcome to this super comprehensive Laptop Empire’s ClickFunnels review!

ClickFunnels is something we recommend to anyone who’s taken one of our courses because they offer great landing pages and funnel software. We have tons of information to share, so let’s get started.

What is ClickFunnels?

Essentially, ClickFunnels helps you build sales funnels, which are what online companies use to lead customers along the journey of purchasing a product or service. But, what ClickFunnels can do is much more than just sales funnels.

Let’s say you want to generate a sales funnel from start to finish. You’ll need to get a domain, build some sort of website, whip up some landing and thank you pages in addition to all of the stuff you already have to do to nurture folks into buying your product or service.

ClickFunnels won’t replace all of that work, but it most certainly simplifies the process. Forget about grabbing a domain, muddling through landing pages, or figuring out the exact location of the word “Thanks” on your thank you page. ClickFunnels incorporates all of these elements into its platform and offers pre-built funnels for a number of different businesses, services, and products. If you need to make changes, ClickFunnels offers an intuitive interface that lets you customize everything for your individual business needs.

ClickFunnels sets out to simplify the selling process for just about anyone.

What is ClickFunnels Used For?

ClickFunnels can be used for a lot of things, but at the base level, it’s a marketing platform that will help you increase your business revenue. To understand what that means, here’s a breakdown of how you can use ClickFunnels to increase your earnings:

Opt-in/mailing list building

ClickFunnels can be used to build mailing lists. Once you choose your traffic source and something that will entice your audience to sign up (such as an ebook, coupon code, or training course), you’ll need one of two things: time or money.

A combination of both is best when you’re looking to build quickly – putting some money into Facebook or Google ads is the way to go. ClickFunnels has a number of well-designed, formatted landing pages that are meant SPECIFICALLY to grow mailing lists. Get an ad going that drops a user onto the opt-in page, link to the matching thank you page, and you’re good to go.

Mike put together a great video tutorial on our Laptop Empires YouTube channel walking you through the steps of how to create a high converting landing page funnel using ClickFunnels.


ClickFunnels helps you build sales funnels, so of course you can get sales with it. Here’s one way that can happen:

  1. Use ClickFunnels to build your email list.
  2. Create an email sequence that introduces your product or service.
  3. Convert those readers to sales.

That’s a pretty simplistic overview, but ClickFunnels will help you with every piece of your sales funnel, including landing and thank you pages, payment integrations, and more.

Webinar attendees

Webinars are a great business development tool for a lot of reasons, like building relationships, understanding your target audience, raising brand awareness, and more. For those reasons, it’s important to fill as many virtual seats as possible, and ClickFunnels can help make that happen with funnels specifically designed for webinars.

Memberships/gated content sign-ups

You can integrate payment solutions into ClickFunnels via native solutions like Stripe, or PayPal through Zapier. If you have some gated content – such as a forum, Facebook group, or resource center – that requires a paid membership, you can set up the entire sign-up process (and even get alerts when new people have paid you). If you pair this with Actionetics, ClickFunnels’ in-house email system that comes equipped with autoresponders and trackable emails, you have an entire funnel that you set and forget (mostly).

The businesses that benefit the most from ClickFunnels

The future of sales is going to be the internet. Even if you don’t use ClickFunnels, you need to be focusing on building your online brand using proven methods. With big brands going out of business every day – Payless and Sears, anyone? – you need to get in the game as fast as you can.

Part of that is going to be cultivating some sales techniques, including some that work for you day and night, as sales funnels do. They’re always open for business, even when you sleep.

That makes the real answer to this question something like this: if your business wants to make money, then you should be building funnels.

ClickFunnels is a tool that can and will make that happen for just about anyone.

Here’s how ClickFunnels can help your specific style of business:

  • Businesses selling physical products. A funnel can help you build a sense of trust, and there’s actually a whole funnel template for selling physical products. You can also showcase the product on a video or with photos and add a review box full of user-generated content.

  • Businesses selling digital products or services. Selling digital products (like ebooks) and services (like lead generation) might be even easier than selling a physical product. Unlike selling physical products online, you can show off a digital product in full-force with a demo, video, or case study. Link to the purchase page, grab their info and push it through your processor, send them to a thank you page, and then send them their receipt and product info to the email they provided.

  • Business looking to sell to other businesses. B2B sales can be complicated, and while marketing tactics are basically the same, you will need to make some adjustments. Remember, there are still people behind every business, meaning sales funnels still apply.

  • Sole proprietors and start-ups. ClickFunnels is not the cheapest option on the market, but it’s one of the most simple and easiest to use. Once you get it, you get it, and you can use it for life. It automates a ton of the steps involved in making funnels, websites, and all that jazz. In fact, you can use ClickFunnels effectively before you even have a website.

Sign up for a free 14-day trial of ClickFunnels  through our exclusive Laptop Empires link and as a thank you, receive the exact list building funnel we use!

Some of the best ClickFunnels features

ClickFunnels has a ton of features, but we want to highlight a few of the best ones to give you an idea of its capabilities.

Drag and drop editor

This is by far our favorite feature. Owning and running a business is a balance between spending the cash to make someone else do something for you, and learning how to do it yourself. The editor is kind of a nice balance. You aren’t paying a ton of money, and you do have to learn a few things, but this editor is so easy to learn. Want a button? Drag it there. Want a picture? Drag. Want to adjust the text size? Click.


ClickFunnels has tons of template options like the one below if you want to simplify everything and save a ton of time.

ClickFunnels Editor

ClickFunnels support

Not only does ClickFunnels offer 24/7 support, their knowledge base is also exceptionally huge. They have training videos, articles, how-tos, and generally useful advice on how to use their product and build a business on their blog. Their training materials alone are phenomenal and cover hundreds of topics in-depth, all the way from copy and design tips to “hackerfunnel” advice.


ClickFunnels has some native integrations like Stripe and Salesforce, but most of their integration juice comes from their API. Zapier, a company known for creating one or two-click links between two otherwise disconnected services, has taken it upon itself to get ClickFunnels to integrate with basically everything. MailChimp, Gmail, Twilio, Google products, Shopify, Facebook – if you can name it and it has anything to even remotely do with business, Zapier built an integration for it and ClickFunnels.

Affiliate program

ClickFunnels has basically built an army of affiliates to advertise their product. Through their incredible strong affiliate program, affiliates make between $38-$118 per month when they get someone to sign up underneath their affiliate link.

create a sales funnel

ClickFunnels Actionetics

This is ClickFunnels’ native email system. Through Actionetics, you can create a workflow of autoresponders, follow-up funnels, and text messaging services. The concept of Actionetics is similar to ClickFunnels in the sense that it comes with a “what you see is what you get” email builder and templates. You can have what they call “action funnels,” which work off of if/then statements. For example, you might tell the funnel to only send the next email in a series IF the receiver opened it, then people who don’t open the first email won’t get the next one in the funnel.

You can of course segment your audiences based on lists and “smart lists” that will add and drop people from specific groups based on activity or other criteria that you set for each list. This happens automatically, hence “smart,” which means you only have to do the upfront work (and ClickFunnels tries to make that easy, too).

ClickFunnels Backpack

Backpack is meant for affiliates who are trying to build networks of paying customers who have signed up with them. This is ClickFunnels’ way of encouraging all users to become affiliates. You get unlimited affiliates with Backpack, in addition to trackable commissions, management of commissions paid and owed, branded affiliate sign-up, customization, and several useful integrations with SMTP and billing platforms. Backpack lets you add an affiliate program to the backend of any of your funnels, which means you can create a ClickFunnel to get people to buy ClickFunnels. It’s like ClickFunnel-ception.

You don’t have to have Backpack or Etison to be a ClickFunnels affiliate. In fact, recently the company has started allowing people to have affiliate links that do not actually have ClickFunnels. Backpack does make it easier to manage your commissions and sign-up landing pages and to capitalize on their affiliate program that pays a whopping 40% of any subscription that signs up under you. More on this in further down.

ClickFunnels Wasabi (unreleased)

There isn’t a lot out there about ClickFunnels Wasabi yet, and ClickFunnels’ website only give you a snippet. It appears that once you’ve launched Wasabi, you can choose a template for a “locked” membership backend and have a Teachable-esque platform – create content or training, upload it, gate it, and create a funnel to get people to sign up and pay to play. However, there just isn’t that much information on Wasabi yet, so this will be updated when ClickFunnels releases more info.

ClickFunnels Pipeline (unreleased)

ClickFunnels is great for what it is, and because of its integrations with big CRMs (customer relationship manager systems) like Agile, SalesForce, and HubSpot, most folks don’t miss what they don’t have. ClickFunnels has decided they’re going to take that bull by the horns and create their own CRM. Generally and loosely speaking, most CRMs work the same and perform the same functions – manage your relationships with your clients – so we can probably expect something similar from Pypeline, but integrated smoothly with ClickFunnels itself. Along with Actionetics, you have a pretty powerful all-in-one tool that can change the face of how you make money entirely.

ClickFunnels pricing: a no-nonsense, two option approach

1. ClickFunnels Basic

$97 a month gets you 20 funnels, 100 pages, 20,000 visitors, unlimited contacts, and three custom domains.

For the most part, small and medium businesses and solopreneurs will be able to stick with ClickFunnels Basic for a long time. Even if you’re managing sales funnels for your own clients, the $97 plan is more than sufficient (unless you have more than 15 clients on-board).

ClickFunnels Basic also includes a number of handy features, such as optin funnels, email integrations, A/B split tests, “ClickPops” (pop-up optin forms that can be put on any page of a website), automated webinar funnels (which include playbacks, reminder emails, and nurture emails), order pages, integrations, upsell and downsell pages, and the ability to share your funnels with other ClickFunnels users.

ClickFunnels knows it’s hard to shell out cash for something you haven’t tried, so you can sign-up and start your 14-day free trial of ClickFunnels through that exclusive Laptop Empires link. As a thank you, we’ll send you one you the exact list building funnel we use.

2. ClickFunnels Etison Suite

$297 a month gives you unlimited funnels, pages, visitors, contacts, and domains. It also gives you the ability to create membership backend “websites” where locked content is stored and only available after purchase.

The Etison Suite whips out some huge features and upgrades and basically unlimited everything, including what comes with the Basic option. But with the extra $100 a month spend, you also get access to a couple of ClickFunnels upgrades.

These upgrades come in “packs,” and each pack has a set of specific, targeted features. Both Backpack and Actionetics are currently included in the Etison Suite.

Is ClickFunnels worth the money?


Hands down.

For the majority of people who are flying solo or only have small teams, ClickFunnels is most definitely worth a monthly benjamin. ClickFunnels drops a lot of stuff in your lap, but they make it easy to learn and implement so you can focus on other aspects of your business – not the little stuff, like how the funnels are going to work, but why people should buy your product, and what exactly you’re selling and to who. ClickFunnels takes the pressure off so you can focus on what you need to do, making your job easier for a pretty minimal price tag.

It’s kind of like hiring someone to operate a crane instead of getting a licence yourself. You know what the guy’s doing, and you could probably step in and help if you really needed to, but you’re leaving the bulk of the heavy lifting (literally) up to the professional.

Plus, ClickFunnels grows with you. You can get the bigger package when you’re ready, but you can pretty easily sneak into the six-figure income before you need to look at upgrading. The basic package gets you pretty far, and packs a punch for a hundred bucks.

Here’s a fact: if you have a business that does ANY amount of business online, you need a sales funnel. Period. ClickFunnels is here to provide that.

The pros and cons of ClickFunnels

As awesome as ClickFunnels is, it would be unfair to say that it’s perfect, so here’s a fair look at the pros and cons of ClickFunnels.

Overall, ClickFunnels has listened to the call for better support, opening up a 24/7 hotline, bulked up their knowledge base, and created tons of video tutorials to help the average user.
For someone who’s not making $100 a month, it makes sense to immediately shy away from ClickFunnels, especially since there are cheaper options on the market.
95% of the time, you won’t need to refer to the instructions for help. You’ll be able to click a few boxes and figure out how to do something yourself with the knowledge you already have.
No free plan
ClickFunnels does offer a 14-day free trial of their full software so you can see if it works well for you, but there is no free tier of ClickFunnels pricing.
Zapier boasts that they have over a thousand different ClickFunnels integrations. That, along with the fact that ClickFunnels has a solid handful of native integrations, makes ClickFunnels’ integration game strong.
Limited funnels on Basic
Most people won’t run into a problem with access to 20 funnels, but if they do, they really do need to upgrade. However, the price might be off-putting.
If you have a funnel that works, you can share it – and vice versa. You can ask for improvements, or give improvements, and you can even make a buck or two off of a well-formed template that you can send to other users. It takes a village to create a good sales funnel!
Learning curve
While ClickFunnels is easy to use and pretty intuitive, if you’ve never worked with anything like it, you will need to learn a little about the sales funnel and how to put one together. They’ve done a great job with training materials to help you through the process.
With upcoming services like ClickFunnels Wasabi, ClickFunnels is always looking for new and exciting ways to make things better for their audience.
Unable to store membership content on ClickFunnels
The membership website side of ClickFunnels is an amazingly powerful feature, but you’ll have to host all of the content off-site or host it yourself.
Quick set up
When you’re in a rush, you can create a funnel in under an hour. If you’ve done it before, you can do it even more quickly. This is a huge time-saver.

Is ClickFunnels easy to use?

ClickFunnels is easy to use. Period. However, since you are probably wondering how easy, we’ve made a little video for you to review and see for yourself (or you could sign up for the 14-day free trial to see it all up close and personal).

How does ClickFunnels compare to other landing page services?

Here’s a graphic that ClickFunnels shares that shows just how much bang you get for your buck.

Since ClickFunnels hasn’t launched Pypeline yet, it’s not quite fair to compare it to powerful CRMs, like HubSpot, just yet. HubSpot has some amazing management tools for leads and automated follow-up systems, but you don’t get simple landing pages and thank you pages until you’re using their marketing software too, which jumps the price tag into the hundreds.

With that in mind, here is a comparison of Clickfunnels with a couple of pretty straight competitors.

To simplify things, this comparison is only looking at the lowest tier of some of the most well-known and regarded landing page creators. The monthly prices are included, but all of these competitors offer lower rates if you pay by the year. In the case of LeadPages, for example, the discount is nearly 30% for annual subscriptions.

Pricing$97 for Basic$49 for Basic$99 for Basic$129 for Basic$37 for Basic
IntegrationsYes – 1,000+NoYes – 300+Yes – 40+Some – 10+
Limits20 funnels, 25k visitors, 3 domainsUnlimited funnels, 3k visitors, 1 domain75 landing pages, 500k visitors, unlimited domains30 landing pages, 30k visitors per month, 3 domainsUnlimited pages, unlimited traffic, 1 domain
SupportFull email, chat, and phone, 24/7Email onlyEmail, live chat, and phone during business hoursEmail and live chat during business hoursEmail only
Experience Needed★★★★★★★★★
Affiliate ProgramYes, 40% recurring commissionYes, 60% once-time commission; only on annual plansNot yetYes, 50% on first payment, 30% recurring commissionYes, 30% recurring commission

Why would I use ClickFunnels over WordPress?

WordPress is an excellent tool to have in your handbag, and by no means would we discourage you from hopping on the WP train and seeing if it might be right for you. WordPress is perfect for the backend of websites, and the majority of plugins that expand the functionality of WordPress are free or at least very reasonably priced, and aren’t usually recurring – they’re a one time charge.

But, WordPress isn’t exactly built for landing pages. There are ways to build them and plenty of plugins to help, but the learning curve for even some of the best drag-and-drop plugins like Elementor is kind of steep. Plus, ClickFunnels doesn’t just do landing pages – they specialize in the whole funnel. If you don’t know what you’re doing and don’t have a ton of time to learn, then go with an easier and more intuitive method like ClickFunnels.

Let’s just say you want to take the hard road and try to use WordPress to manage your funnels, and let’s say you can’t find a good landing page creator so you go with the cheapest option in our comparison chart – Leadpages. So instead of dropping $97, you’re dropping $37.

But what do you lose?

Well first, you’ll need to also….

  • Find a sign-up form, welcome mat, or slide-in option with something like OptinMonster.
  • Get a payment processor that integrates with your funnel creator.
  • Have knowledge on how to create a funnel without having a template for the entire funnel, just the lead page. When do they see the payment page? When do they get their service or merchandise? When do they get an email? When do they see a thank you page? What happens between each step?

And, if you’re trying to construct something that looks like Etison, you’ll need a marketing automator ($49 – $300), an affiliate management software ($500 – $650), and more.

You suddenly have all of these moving parts that you’re trying to keep up in the air at the same time. If something goes wrong, where do you go first? Where’s the cog that needs attention?

That strategy isn’t bad if you have the time and capacity for it (it will take a lot of both), but simplifying the system to focus more on making money is where we’d rather spend our time and energy.

How to make money with ClickFunnels

There are basically two ways to make money with ClickFunnels.

The first way is to use ClickFunnels for its intended purpose – creating an end to end funnels with landing pages, sales pages, order forms, and everything else you need to sell your products, programs, or services. And second, their affiliate program which is a great way to make back what you’ve paid to use the software, or possibly earn more.

When customers sign up for ClickFunnels through your affiliate link, ClickFunnels offers you 40% of all recurring charges realized through those customers. Prices don’t increase or decrease for those customers, and they’re treated just as well as a customer who didn’t sign up under an affiliate link.

But, they’re making you money. You can do the affiliate program with the goal of paying for your own subscription, and that’s totally cool. It’s just as fine to skip the affiliate program and do your funnel thing. Being an affiliate is just another way to make money off of ClickFunnels.

Tips for ClickFunnel affiliates

While you only get commission based on subscriptions, ClickFunnels doesn’t just make you embed the link on every Quora question known to man and hope for the best. They actually have a number of free training courses, which comes through their funnels, that help their customers build a legitimate, happy network of ClickFunnels users.

In addition, you can share funnels you’ve created with people who haven’t signed up with ClickFunnels and they can use your funnel for $19 a month. They can’t create new funnels or use any of the templates, but they can use the one you shared with them. Often, these starter users will upgrade later, especially if your funnel really works.

Here are a few tips to get your creative juices flowing if this is something you might want to do:

  • Choose a niche. These funnels are great for all sorts of businesses, and we recommend choosing one or two and marketing to them. Trying to get everyone as a client is difficult, to say the least.
  • Focus on the client. Some consultants and marketers will discount their monthly service fee in exchange for a sign-up through their ClickFunnels affiliate link, for example, because it’s easier to work on a client through their own account if they’re sizable anyway. This situation can really help you build a better working relationship with anyone who signs up through your link.
  • Use the software. The best way to sell ClickFunnels is to USE ClickFunnels and believe that it really does help people (because it does). Don’t just sign up to be an affiliate and leave it at that. Use the funnels to be a better affiliate. Give away good stuff. Find people who are going to stick around and use it (with or without your guidance).

Some people are super successful as affiliates, some aren’t. It’s hard work, so if you decide that’s where you want your income to come from, go all in.

Five big questions to ask yourself before buying ClickFunnels

Is it in your budget?

ClickFunnels, like many other software-as-a-service (SaaS) companies, is a tool to help you grow and succeed in a competitive world. You won’t get rich overnight, and ClickFunnels won’t make you rich, so make sure you’re ready for the commitment in dollars before you sign up.

Have you done the groundwork?

ClickFunnels makes it super easy to build effective, sleek funnels, but do you even know who you’re marketing to yet? You want to make sure you’ve selected your audience, figured out the way you’re going to reach them using ClickFunnels (your funnel will just sit there unless you actually advertise it – people aren’t just going to stumble into it randomly), and really understand your niche or industry.

Have you chosen a payment processor?

We recommend Stripe because it’s fully integrated with ClickFunnels already, but if you prefer PayPal or Square, there’s a Zapier connection for them. You will need a reputable payment processor to use ClickFunnels.

Are you going to join the affiliate program?

You can join the affiliate program at any time, but it can be helpful to know in the beginning if you will be using it at some point. Are you going to focus on being an affiliate, or are you signing up to focus on a different business? The decision will influence your funnels and your audience.

Are you ready to make mistakes and be patient?

And finally, you truly need to consider if you’re ready to commit to something like ClickFunnels. It’s easy and kind of fun to play with, but unless you’re going to use it and learn from your mistakes, don’t sign up. You’ll also need to exercise patience as your funnels bring in the bank, and be willing to adjust them as needed.w

The final word on ClickFunnels

Here’s the bottom line, when you find a product you love, you want to tell others about it. That’s what this review really is. We’re happy customers and strong supporters of ClickFunnels because they’ve helped us build our business and increased our revenue.

More than anything, ClickFunnels is helping us help people.

We feel strongly about our courses and how we’re helping online entrepreneurs with the information we share on our blog and podcast. ClickFunnels is one of the ways that we can make it all happen.

Ready to help more people, grow your business, and convert more sales?

It’s time for ClickFunnels.

Sign up today through our exclusive Laptop Empires Link and we’ll send you our exact list building funnel as a thank you!

Question for you:

Have you tried ClickFunnels yet?

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