Whether you’re a small business owner or work for a digital marketing company, a Facebook advertising class can guide you through the process of starting a successful Facebook ads campaign.

Facebook ads can be strong and persuasive. The results from an effective campaign can take your business from under the radar to off the charts in a short period of time. But what’s the key to this success?

The key is that you have to know what you’re doing when you run a Facebook ad campaign. Otherwise, you’re wasting your time and your money for results you “hope” you will achieve.

This is where a Facebook advertising class comes in. If you’ve never used Facebook ads as part of your marketing strategy, then you’ll need a place to start. A class, or course, can teach you the bare minimum required for advertising, or go as deep as you want. The problem? How do you know which Facebook advertising class is right for you?

Facebook Advertising for Your Business

Let’s back up for a moment and discuss why a business or individual would use Facebook ads to promote an event or product.

There’s no denying Facebook is a giant in the social media world. While it may be over 16 years old (which is relatively old compared to its competitors), it still commands the attention of over a billion users each month. Individuals average 38 minutes a day scrolling through their newsfeeds, catching up with friends, and checking out the latest cat videos.

But beyond the cat videos, Facebook offers business owners a powerful tool to reach a designated target audience like no one else can. If your potential customer is using Facebook on a daily basis, then running targeted advertisements on Facebook can take them from potential to lifelong customers.

The beauty of Facebook ads is how they work for many different individuals and companies. It’s so popular, over 92% of social marketers are incorporating Facebook ads into their marketing plans.

What kind of business can benefit from running Facebook ads?

• Real estate agents
• Salon owners
• Financial services (accountants, CPA’s, financial advisors)
• Gym owners
• Personal trainers
• Restaurants and bars
• Tutoring services
• Shipping services
• Caterers
• Online entrepreneurs (bloggers, influencers, virtual assistants)
• The list goes on and on….

Can you spot the trend among these categories listed? These are small businesses, practically located in every city and suburb across the country. But all these businesses can tap into the strength of Facebook – the ability to reach your customers right where they are.

What to Look for in a Facebook Advertising Class

Facebook advertising classes are a perfect way to learn how to harness the power of Facebook to grow your business. You can get the information you need to learn and quickly start setting up your own ads.

But how do you know which course is right for you?

Each class offers a unique perspective on Facebook ads. But knowing what makes a good course the right one for you can get a little trickier. Here are a few tips on what to look for as you make your selection:

Style of learning: Is the class self-directed, at your own pace? Or do you have specific time periods you need to login? Are the modules of people teaching through video or is it someone reading off a PowerPoint script? It may even be a course full of blog posts and articles. Pick a style that works best for you.

Access to the teacher: If you have questions throughout the course, you need to know if you have access to the teacher or others who can answer your questions.

Support after the class: Make sure to confirm if you have any levels of support after you’ve completed the class. There are many advertising classes that will gladly take your money and you’ll never hear from them again. If you’d like support from the teacher or a Facebook group, then choose a course that offers this service.

Usable and updated content: Perhaps the most important aspect is if the content is going to be worth the investment. Has the course been updated in recent months? Facebook algorithms change all the time. You want a course that gives you the latest and greatest information – and information you can actually use.

Budget: For some, money is no object. For most of us, it’s a big consideration. Be sure to factor in the budget for the course. Keep in mind, if it’s the right course then it’s worth the investment.

This list doesn’t cover everything you may want in a course, but using these points as guides can at least get you started.

Facebook Advertising Classes Worth a Closer Look

Here are a few courses for beginners and even for those looking for more advanced teaching.

1. Facebook Side Hustle Course

If you’re looking for a Facebook ads course that goes into the level of detail needed for success, then the Facebook Side Hustle course is the answer. Even with the amount of detail, it’s perfect for the beginner, or someone looking to increase their advertising awareness.

There are a wide variety of topics covered in this course. First, the course covers the basics of Facebook ads such as how to use the Ad Manager dashboard, how to develop effective campaigns, the different campaign levels, creating effective visuals, and how to find your target audience

After that you’ll learn to master the following:

• Sales funnels and how to use them.
• Creating ads and solid campaign objectives.
• Learning to use Facebook assets.
• Guided step-by-step instructions.
• Troubleshooting your ads if you run into an issue.
• And much, much more….

In addition to this, you’ll have access to Mike and Bobby (the teachers), not to mention the support group of others who are also taking the Facebook Side Hustle course.

What makes this a great Facebook advertising class:

• Goes into the level of detail you need for success
• Provides hands-on support during and after the course
• Perfect for a beginner, but robust enough for advanced learning

If you’re a blogger or solopreneur and aren’t sure if this is the right course for you, Mike and Bobby have also created the Facebook Ads for Bloggers course. As the name implies. It’s designed specifically with the blogger in mind to help drive traffic to your site, through the use of Facebook ads.

2. Facebook Ads Blueprint

Facebook Blueprint was created by Facebook to teach you how to start an ad campaign. And since it’s coming straight from the source, it’s safe to assume you’re working with the latest information.

Facebook goes into depth on targeting your audience, optimizing your ads, even targeting customers via mobile devices. Courses will also teach how to run Instagram ads in conjunction with Facebook ads. Overall, this is a good course for those who want to get started with Facebook advertising, but aren’t sure exactly where to start.

What makes this a great Facebook advertising class:

• Go at your own pace
• Budget-friendly since it is free
• Additional certification levels offered (paid)
• Combines information with additional training on Instagram

While this course is beneficial to those starting out, you won’t receive any one-on-support in case you have questions – we hear Mark Zuckerberg is a little busy these days. This course is 100% self-directed, so you’ll have to research to find the answers to your questions.

3. Facebook Advertising for Beginners by Alison

Another option that is also free is the Facebook Advertising for Beginners class through the Alison platform. It’s more basic than the Facebook Blueprint course, so it wouldn’t be recommended for anyone wanting advanced information.

There are 8 modules and it will take you around 3 hours to complete. Each module goes into detail on setting up ads, conversions, and Facebook Pixel to name a few topics. At the end of course completion, you’ll receive a certificate you can print out or post on your website.

What makes this a great Facebook advertising class:

• Budget-friendly
• Perfect for beginners
• Information is easily digestible

With this course, you won’t receive access to the teachers or have a group where you can post your questions. But if you’re looking for a free course that is 100% self-guided, then this could be a solid option for you.

4. The Complete Facebook Ads Course – Beginner to Advanced by Udemy

The Complete Facebook Ads Course is a great option for those who want in-depth content on marketing strategy, Facebook retargeting, and understanding ad conversions. The course contains over 6 hours of video and article instruction. At the end of this course, you have the option to continue with other modules.

What makes this a great Facebook advertising class:

• Budget-friendly
• Lifetime access for modules
• Information is updated once a year
• Comprehensive topic coverage

Again, like other courses, you won’t have the one-on-one support or the troubleshooting guide. But you will have access for a lifetime so you can come back to your information as needed.

Final Thoughts on Facebook Advertising Classes

As you can tell, you have several choices to learn how to create and execute a Facebook ads campaign. If you’re new to the world of Facebook advertising, it can be overwhelming. But with the right course, you can start off on the right foot – and not waste your time or money on ads that don’t produce results.

Whether you own your own business or are helping a business with a digital marketing strategy, the right advertising course will set you up for success. You too can have the power of Facebook at your fingertips and working for you each day.