Webinars are an effective business tool that can get you remarkable results for your company. They allow you to spread your message through presentation, connecting with your audience digitally so you can showcase your knowledge, products, or services.
For a long time, they were a best kept secret that entrepreneurs were using to grow their business like crazy.
A webinar is an excellent way to attract your target client, provide value, and ask for a sale.
Want to know the power of a good webinar? This case study produced almost $2,200 in sales from a one hour live webinar. Not bad.
Here are some quick facts from this case study featured on Thinkific:
- 55 registrants with 35 attending live
- 3 bonuses for all attendees plus 2 additional bonuses for live attendees
- $2,170 in total sales made
- 4 new testimonials collected
If you search the web, you’ll find many more success stories of webinars done right, making hosts $13,000, $40,000, or even six figures!
What are webinars?
Webinars are interactive events where a host and attendees can interact with each other over the internet.
It’s like you’re attending a meeting or seminar online.
As the host or speaker you will give a presentation, usually over Powerpoint and may use other tools like web pages, video, etc. You’ll be teaching a lesson or sharing something of value that interests your audience.
Preferably something that your ideal client needs to know before hiring you. You’ll want to be pulling in potential clients.
For example, a massage therapist might demonstrate proper stretching techniques, a driving instructor might review the process for getting your license at the DMV, an estate lawyer might go over the documents needed in estate planning.
Then at the end of the webinar there is a pitch to work with the presenter, usually with a special offer. For example, the massage therapist might offer a free 30 min session.
What are automated webinars?
An automated webinar is a presentation that runs via video rather than live.
Automated webinars are set up in advance by the host to fully automate the webinar process so it can run automatically without a live presentation.
This is hugely beneficial for business owners. It takes time to host webinars and if you’re offering recurring webinar presentations, that time will stack up.
Instead, use automated webinar software to run your webinars on autopilot.
The benefit is, you can free up your time to work on other parts of your business while you’re still delivering your valuable message to your audience.
How to use automated webinars?
Evergreen automated webinars are centered around topics that will always be relevant. They don’t need to be updated or changed regularly and can just play year round – maybe for years on end.
Here are some examples of evergreen webinars:
Tutorials: These how-to guides are always fresh and valuable to your audience. Our example of the massage therapist from above teaching how to do stretching exercises is an example of a tutorial webinar.
Tips and tricks: These expert tips and tricks are about you giving your expert guidance in your niche. The driving instructor explaining how to get your licence from the DMV could be a tips and tricks webinar.
Educational: Webinars that are educational in nature will share your knowledge with your audience. The lawyer explaining what documents are needed for an estate plan would be educational.
5 automated webinar tools to grow your business
Now that you’ve learned a bit about webinars and how automated webinars work, check out these 5 automated webinar software tools for your business.
1. EverWebinar
EverWebinar calls themselves the world’s most powerful automated webinar platform. Here are some of their features:
- Flexible schedules
- On-demand schedules
- Live chat and live chat simulator
- Polls and surveys
- Email and SMS system
- Page builder
- Clickable Offers
- Scarcity offers
- Hybird Webinars (recorded video with live chat)
- Dynamic Attendee Display
- Detailed Analytics
They’ll help you create automated webinars that feel live! With the hybrid webinars you can use the real time chat monitoring and simulation to create a real time chat experience.You will have the option to respond to chat messages live yourself or your staff.
You’ll get high definition recording, easy setup for scheduling your webinar events, just-in-time webinars, and a seamless user experience.
They also integrate with companies such as:
- AWeber
- ConvertKit
- Kartra
- Infusionsoft
- GetResponse
- Constant Contact
- Active Campaign
- Mailchimp
- Drip
- Twilio
- iContact
- MailChimp
- Ontraport
- Zapier
EverWebinar Pricing
After their 14-day $1 trial, there are 3 pricing plans available:
Installment: The installment plan covers one year and is 3 payments of $199.
Annual: The annual plan is one annual payment of $499.
Biennial: The biennial plan is $799 which covers two years.
You get all the features of EverWebinar with each plan but you get the flexibility to choose how you want to pay for it.
They have a 30-day money back guarantee which gives you peace of mind that you can purchase confidently, too.
Click here to learn more about EverWebinar.
2. Demio
Demio is webinar software designed for marketers. Features include:
- No downloads required by attendees
- Customizable logo and pages
- All-in-one live and automated webinars
- Easy to use
- Effectively market and broadcast campaigns
Demio can support your need for automated webinars so you can run your pre-recorded presentation to your audience. You’ll need the Growth plan or higher to run automated webinars.
They also accommodate:
- Live webinars
- Hybrid webinars
- On-demand webinars
- Webinar series
As with EverWebinar they integrate with many popular companies, such as:
- Drip
- Infusionsoft
- ActiveCampaign
- ConvertKit
- Mailchimp
- Marketo
- Aweber
- Ontraport
- GetResponse
- MarketHero
- Zapier
Demio Pricing
Demio offers a 14 day free trial and then has flexible pricing in 3 tiers:
Starter: At $49/month you get all the standard features plus, a 50-limit room size, a 3-hour session limit, standard support, live events, and 1 host.
Growth: At $99/month you get all the features of the starter plan plus, a 100-limit room size, with a 5-hour session limit, room and email branding, automated events, custom form fields, and 1 host.
Business: At $234/month you get all the features of the growth plan plus, a 150-limit room size, with an 8-hour session limit, priority support, Marketo integration, a dedicated account rep, and 4 hosts.
You can pay monthly or annually. You save 30% if you opt into the annual payment plan.
3. Webinar Ninja
Rated 4.3 out of 5 on Capterra, Webinar Ninja promises a worry-free better webinar experience.
Here are some of their features:
- User-friendly platform
- Supporting live, automated, hybrid, and webinar series
- Built-in email
- Built-in landing pages
- Multi-function chat
- Handouts
- Offers
- Analytics
- Integrations
They have a nearly perfect happiness score rating of 97.9% and they promise 24/7 customer support.
Webinar Ninja Pricing
There are 4 pricing plans available that you can take advantage of after the free 14-day trial, change plans or cancel anytime.
Starter $49/month
- 100 live webinar attendees
- Unlimited recorded webinar attendees
- 2 additional presenters
- 2 hour long sessions
- Live and automated webinars
Pro $95/month
- 300 live webinar attendees
- Unlimited recorded webinar attendees
- 4 additional presenters
- 4 hour long sessions
- Live and automated webinars
- Webinar series and summits
- Facebook ad integration
Plus $159/month
- 500 live webinar attendees
- Unlimited recorded webinar attendees
- 6 additional presenters
- 6 hour long sessions
- Live and automated webinars
- Webinar series and summits
- Hybrid webinars
- Facebook ad integration
Power $249/month
- 1,000 live webinar attendees
- Unlimited recorded webinar attendees
- 10 additional presenters
- 8 hour long sessions
- Live and automated webinars
- Webinar series and summits
- Hybrid webinars
- Facebook ad integration
You can see that you get a lot for the price and they offer a plan to meet any business size.
4. Zoom
Zoom offers video webinars to connect people and organizations. They support live and on-demand events and includes all these features:
- HD video and audio
- On-demand viewing
- Live streaming
- Reporting and analytics
- And, a lot more!
You can keep your audience engaged with chat, Q&A, polling, and more.
Integrate Zoom video webinars with tools like Marketo, Pardot, Panopto, Salesforce, and other platforms. You can even integrate with tools like PayPal, Eventbrite, and CVent so you can make money from your webinars.
Zoom Pricing
Zoom offers a suite of pricing plans to accommodate solopreneurs, small and large organizations.
This is one of the only automated webinar tools that offer a free plan!
Free Plan: The free plan will let you host up to 100 participants, group meetings up to 40 minutes long, and unlimited one-on-one meetings.
Pro Plan: The Pro plan costs $14.99/month per license includes the features of the free plan plus up to 1,000 participants, group meetings up to 3 hours long, social media streaming and 1 GB cloud recording per license. You can buy up to 9 licenses per account.
Business Plan: The Business plan runs $19.99/month per license and includes everything in Pro plus hosting to support up to 300 participants, single sign on, recording transcripts, managed domains, and company branding. This starts at 10 licenses for $199.90 per month.
Unlimited Business Plan: The Zoom United Business plan runs $30/month per license and includes Zoom United Pro phone features, unlimited calling to US and Canada, plus all the features of the Business plan. This starts at 10 licenses for $300/month.
You will get your choice of optional add-ons like premier support, cloud storage and more. One licensed user is required for add-ons.
5. GoToWebinar
Last on the list is GoToWebinar, an easy tool to use for webinars and online conferences.
GoToWebinar is part of the LogMeIn family and they offer a bunch of different products to meet your every business need from password protection, training, voice calls and more.
GoToWebinar offers:
- In-session audio
- Recordings
- Reports and analytics
- Mobile app
- Channels
The in-session audio and tools are accessible from your control panel. You’ll be able to do things like mute and unmute yourself, share your screen, change the presenter, share your webcam, see the audience view, record the webinar, use drawing tools, and a lot more.
You can go through the training tutorials to learn how to record webinars, manage and share recording sessions, and more.
GoToWebinar gives you access to a variety of reporting and analytics showing you information about registrant attendance, event analytics, performance, engagement, etc.
They offer mobile apps as well, to make it easy for you to connect via your cell phone or mobile device. The app is compatible with iOS and Android devices.
Then, you’ll have access to GoToStage and channels. GoToStage is a video platform where you can connect with other professionals. Your content, along with other GoToWebinar members will be collected from your channel page and made discoverable to others who use the platform.
Channels are like hub pages where you can publish your webinars on the spot. You’ll be given a shareable channel link that you can share with others, too.
GoToWebinar integrates with a wide variety of other platforms. Including but not limited to:
- Aweber
- Hubspot
- Marketo
- Salesforce
- Automiate.io
- Unbounce
- Zoho
- MS Office
- Outlook
- Google Chrome and Calendar
- Microsoft Teams
- Slack
- Calendly
Click here to see the full list.
GoToWebinar Pricing
After the 7-day free trial, you can pick one of their pricing plans:
Lite: This is the basic plan at $59 per month. This covers webcasts only for up to 100 participants, 1 organizer and GoToMeeting planner, 1 channel page, automated emails, the ability to accept payments and a lot more!
Standard: At $129 per month, the standard plan includes all the features of Lite plus, up to 250 participants, VOIP, phone & toll free, video sharing and video embedding.
Pro: The most popular plan is Pro at $249 per month and it includes up to 500 participants along with all the features of Standard plus, 3 channel pages, source tracking, certificates, video editor, transcripts, custom URL, and recorded events.
Enterprise: The Enterprise plan is $499 per month and is perfect for large organizations. Up to 3,000 participants can join webcasts and standard events and you’ll get all the features of the Pro plan along with 5 channel pages.
Annual pricing is also available and if you pick an annual subscription you’ll save up to 23%.
You can look more at the pricing breakdown here.
Learn more about GoToWebinar by clicking here.
Final Thoughts about automated webinars
Picking the right automated webinar tool for your business is critical. A lot goes into this purchase decision.
Lead generation, branding…it all hinges on your webinar platform. Think about the big picture and consider all factors:
- Features: Do you need chat? Is it important to have access to analytics? Do you want attendees to be able to access it from their phone? Do you need integration with a specific company?
- Ease of use: Is the software navigation-friendly? Is it easy to use and will your team be able to quickly start using it for webinars?
- Pricing: Is the price within your budget? Do you get all the features you need in the subscription plan you choose?
- Mobility: Is mobility important? Do you need the webinar software to be available by app as well?
- Support: How is the support? Is it 24/7 around the clock? Is there a fast turnaround time?
What I like about these companies is that it appears each one is relatively easy to sign up with and easy to cancel. So, if you happen to make the wrong choice initially, you can easily switch to another company.
Look at what’s important to you and the needs of your business when you choose the company to run your automated webinars.
Which automated webinar software tool will you use?
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