If you’re a chiropractor or a marketer wondering about chiropractic ads, you’re in the right place!
Some marketing can be organic, through social media and YouTube. This gives you a chance to show off your knowledge and educate your audience. Other ideas are for paid ads, such as Google or Facebook ads.
You want to create brand awareness for your company, get the attention of your target audience, increase traffic, and drive sales. Ads can help you do that!
8 Chiropractic Ads Ideas
When choosing which ad ideas to try, consider your budget, the ability of the ad to effectively reach your target audience, and how much time and effort it will take to implement the strategy.
1. Facebook ads
With Facebook you can take advantage of organic Facebook marketing and Facebook ads.
Organic Facebook marketing is about producing content to post on your Facebook fan page to share more about your business, educate your target customer about your services, etc. You can also join Facebook groups, interacting and engaging with others to drive traffic to your business.
Facebook ads are when you put paid advertising power behind your marketing and they can work really well for the chiropractor industry.
Facebook ads are great because you can show them to a broad or targeted audience. If you know your buyer persona or customer avatar well, you can plug in their attributes into Facebook ad manager to laser focus your ads to be shown to that audience.
You’ll find a lot of agencies and companies that can run Facebook ads for you but, if you have the time to learn Facebook ads yourself or train your team, you’ll get a better ROI.
How to Get Started
Check out our FB Side Hustle course which teaches you how to use Facebook ads for local businesses. The training is twofold, teaching you Facebook ads and then showing you how to run ads for local businesses like chiropractors, dentists, bakeries, etc.
It’s a really solid Facebook ads training and it’ll give you what you need to feel confident running ads for your chiropractic business.
For more on Facebook ads check out:
2. Google Ads
Google Ads are another paid advertising route you can take to market your chiropractic business.
Google is a good marketing channel to explore because people on Google have a question and are looking for an answer. This is a prime opportunity to display ads for your company.
How to Get Started
To get started with Google Ads, you’ll need a Google ads account and an ad budget.
First, visit Google Ads.
Next, click Start Now then, New Google Ads Account.
Follow the prompts to start setting up your Google Ads account. When you’re done, you’ll be able to start your first ad campaign.
This 10-step checklist provided by Google gives you a quick overview of the setup process. For more, you can review this guide on Google Ads.
Make sure to do A/B testing so you know which ad groups are performing the best so you can put your marketing dollars behind those top performers.
3. Radio Advertising
Radio advertising is about buying a 15 second or 60 second ad spot for example, and having your audio ad played for the radio station’s audience. Radio advertising is great because it’s local. Your prospects are listening to local stations in your area and on breaks they’ll hear your ad.
How to Get Started
Make a list of local stations in your area that you’d like to work with.
Then, reach out to inquire about advertising. The radio station will tell you what you need to provide, pricing, and more, so you can start advertising your chiropractic business with them.
For more on this, read this helpful article on how to advertise on radio.
4. Google My Business
Google My Business is a free way to advertise your local business. Google is often one of the first places that prospective customers go to search and if they’re looking for a local chiropractor, it’s the perfect place to find your business.
How to Get Started
Head over to Google My Business and get signed in. Next, click Get Started to add or claim your business.
You’ll set up your profile by adding your business name, category, address, hours of operation, images, etc.
Your profile will show up on Google Maps when someone searches for chiropractors in your area.They will be able to click on it to see your full profile and call or website.
5. Print ads
Print advertising are ads that are printed on physical publications. You can have a lot of success being seen in local publications like magazines, journals, etc.
Pick a publication that your target audience reads, contact the advertising department and arrange to have your print ad run.
How to Get Started
First, make a list of publications that would be good to be seen in. Keep your target audience in mind here.
What publications do they read? Where can you be seen in print publications that can have your customer avatar be exposed to your business and turn into a lead?
Next, create your ad.
For your print ad, you want it to be well-written, with eye-catching images that make sense, including a call-to-action and contact method, like your phone number.
This article might help for effectively writing print ads.
If you need help with this, consider outsourcing the ad creation to an expert. You can hire experts from places like Fiverr.
Make sure you look at their reviews and consider getting references, samples of their work or case studies.
6. YouTube
A lot of chiropractors have a YouTube presence, sharing with their audience the work they do behind-the-scenes, helping their patients heal from ailments that can be relieved through chiropractic work.
This is a free way to advertise that just requires you to film some of the work you do.
Here are some examples of YouTube chiropractors with a strong social presence:
This chiropractor has said that she started filming YouTube videos to get more leads and it helped keep her office booked with a steady flow of traffic.
This chiropractor has patients that travel from around the country, driving 4+ hours to visit him after seeing his work on YouTube.
How to Get Started
A YouTube channel is free to start. To begin building your channel, visit YouTube to sign up with your Google account..
Once you’re signed in you can start setting up your channel:
- Profile photo
- YouTube banner
- About page
Think about the kind of impression you want to make on your audience. Map out the videos you want to create, organize your content into playlists, and when you start making videos, be consistent.
Once you hit 1,000 subscribers, you’ll be able to access the Community section, which will give you more opportunities to engage and interact with your viewers.
At 1,000 subscribers and 4,000 watch hours in the last 12 months you can also qualify for YouTube monetization where ads are shown on your videos. It’s an additional income stream that’s completely passive, working in the background on autopilot as you continue to produce your videos.
For inspiration, check out some of the YouTube chiropractor channels shared above to see how they do things.
YouTube is one of the 11 proven website traffic generation methods we talk about in this article. It’s a great way to create awareness about your company and get you leads.
For more on YouTube basics and getting started, check out this resource.
7. Tik Tok
Tik Tok is a social media channel that uses short form video to educate, entertain, and connect with an audience.
Here are some examples of chiropractors that have a presence on Tik Tok:
With Tik Tok you can create short videos talking about chiropractic medicine, how it helps people, film videos showing your work, film testimonials from patients, etc. There are a ton of ways to drive traffic to your chiropractic business with Tik Tok.
How to Get Started
Join Tik Tok for free.
Next, create your channel, adding a profile photo, writing your bio, adding your website, etc.
Then, start creating your Tik Tok videos.
You can create as many TIk Tok videos as you’d like. The key is to showcase high quality, valuable videos. Use a call-to-action in your videos and in your bio, be consistent posting on a regular basis, and interact with fans that post comments.
Like YouTube, you can search for successful chiropractors with a presence on the platform, get inspired and learn from how they’ve generated success so you can see a similar outcome.
8. Instagram
Instagram is a social media platform that uses images and video to create engagement, entertain, and educate users.
It’s accessible on your smartphone or mobile device only and once you’re on, you can visit Instagrammers profiles, check out the content Instagram serves you on your Explore page, or use their search feature.
Here are examples of chiropractor pages on Instagram:
Instagram offers you many different kinds of social media post formats to use to share your content like:
- Reels
- Stories
- Image posts
- IGTV
Take advantage of these different post formats to share your content in a variety of ways with your audience.
Here’s how you get started with Instagram…
How to Get Started
Instagram is free to join. You can build an account for your business and create content to generate traffic and leads for your company.
Search hashtags that are relevant to your industry like #chiro, #chiropractor, #osteopath and related hashtags for your industry to do some research and see what’s working on Instagram. Get inspired and start creating Instagram posts, reels, stories, and more.
This is organic Instagram marketing and you can take advantage of Instagram ads as well. Instagram ads put paid advertising behind your content so you can have your posts be seen by a larger audience in your target market.
As with any paid advertising you pursue, make sure the ROI makes sense, stay on top of your reporting, and A/B test to find the adset that gets you the best results.
Final Word on Chiropractic Ad Ideas
These chiropractic ad ideas will help you start building leads and getting conversions for your chiropractic business. There are many directions you can take with advertising. I hope this roundup of advertising ideas gives you inspiration and helps you better understand chiropractic ads.
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