EverWebinar is an automated webinar platform. If you’ve ever wanted to host a large group of attendees to view a presentation in one place or wanted to present a message multiple times, then EverWebinar gives you the tools to automate this so you can give multiple presentations — even when you’re not even online.
If you’re unsure how common this practice is, both big companies (think Google and Apple) and small- to medium-sized companies use pre-recorded webinars on a regular basis to introduce products, sell services, and gain subscribers.
EverWebinar works in a variety of ways to help with marketing automation. For instance, you can live stream an event, and record it for later use. Or even pre-record the webinar and never even do it live.
Why you need a webinar automation service
Webinars are yet another effective way to showcase your product or gain the attention of a prospective client. As more and more people become comfortable with video technology, a webinar remains increasingly relevant in our digital worlds.
Some webinars are so powerful that for B2B marketers (those that market and sell products business to business), a single webinar can generate 500 to 1,000 leads. It’s also estimated 58% of these marketers are relying on webinars as a regular promotional tool.
You may not need 500 to 1,000 leads. You may be happy reaching five additional people. Whatever your business goals are though, webinars are one way to reach and convert audience members.
Webinars are a marketing tool used to:
- Promote brand awareness
- Sell a product or service
- Build relationships
- Provide in-depth information and teaching
- After participants have watched your presentation, you can send them your email campaign and provide special offers
And let’s face it — holding someone’s attention for 30 minutes or more is no easy feat, but yet millions of people participate in webinars from around the globe.
But producing a webinar on a regular basis may not be practical. Either you have other items on your neverending to-do list, or you simply do not have access to the equipment to produce it the way you prefer.
This is where a service such as EverWebinar comes into play. You can schedule your pre-recorded webinars to run on a regular basis, and literally gain leads while you’re sleeping. And your audience does not even realize it’s pre-recorded because there are tools in place (such as live chat) so encourage engagement.
How does EverWebinar work?
If you depend on webinars as a way to attract new clients, readers, subscribers, or other types of users, then you will be interested in how EverWebinar works for your marketing.
EverWebinar is software that allows you to upload and automate your webinars so they feel like a live event. It allows your audience to interact with chat and other features so your audience is still engaged as if it were a live event.
Once uploaded, your webinars are in high-definition and can be viewed on any device, whether it’s a laptop or mobile phone. Plus, you can use all your preferred media and video tools, such as PowerPoint, your webcam, screensharing — whatever you need for your presentation.
Once you’ve created your webinar, you can schedule it on your own time, as often as you need it, to grow your intended audience. It’s a way to transition your livestream or pre-recorded webinar into an evergreen marketing product.
It also works hand-in-hand with your sales funnel. If you have an established sales funnel already, regularly scheduled webinars can help capture additional leads and then you can take them through the rest of the sales funnel process.
Learn more about EverWebinar here.
Features of EverWebinar
Record live then automate: If you’ve used WebinarJam to record a live webinar, you can upload it and replay it exactly as is, with EverWebinar. This gives your audience the look and feel of your live webinar, without you having to sit there and go through the presentation over and over. It’s also super simple for you to transfer this over with only a few clicks.
Live chat: EverWebinar has a function that allows for live chat, even if you are not presenting your webinar live at the moment. You can answer the questions as they come in, or better yet, have someone on your team answer the questions for you.
Chat Simulator: EverWebinar takes this function a step further and includes a chat simulator. This “rolls” your chats so whoever is participating sees it and assumes the chat is live and others are asking questions. This creates more interaction and engagement, because people become more comfortable as others are asking questions.
Nothing to download: EverWebinar is designed to be easy for both the host and the user. There are no apps to download or plugins to install. Because it is browser-based, you simply have to click on the link to gain access for viewing.
Templates:If you’re someone who does not want to spend too many hours creating something from scratch, you’ll appreciate the templates so you can plug and play. When you’re designing your webinar, you can add a countdown timer or an active offer expiration date to create even more urgency.
Scheduling your webinars
You also have the option to set up “Just In Time” Webinars. This is a cool feature where a registrant has access to watch a webinar within minutes of signing up. This is ideal for those who need to engage with an audience member quickly and then act fast for a possible conversion.
The scheduling system is designed to let you schedule your webinars at any time, as often as you like, with any date, and recurring as much as you need. You can take it a step further and create urgency with viewers by making your countdown timer highly visible and limiting the number of viewers for your webinars.
On the flip side, your audience can choose the date that works best for them. EverWebinar has the ability to let them schedule it at their convenience, so you’re not losing any warm leads due to a scheduling conflict.
Learn more about EverWebinar here.
EverWebinar pricing
So how much does the convenience of this webinar automation cost you each month?
EverWebinar pricing varies depending on the payment plan you choose: either in installments or an annual lump sum payment.
For starters, you do receive a 14-day trial for $1. Note that you are required to enter your credit card information to activate your free trial.
From there, you can choose from three different plans. The installment plan allows you to purchase for three installments of $199 each, to receive service for an entire year. If you choose to book in one payment, the price is reduced to $499 annually.
You can also purchase two years at a time, with the biennial plan. If you choose this plan, the one-time payment is $799 for two years of service. You end up saving almost $400 by choosing this plan over doing three payments per year.
EverWebinar offers a 30-day money back guarantee, and you can cancel at any time.
Pros and cons
This is not the only webinar automation software on the market. But perhaps you want to understand the pros and cons of EverWebinar, before you commit to the program and pricing.
Pros
- Easy, one click integration if you’ve already recorded your webinar through WebinarJam.
- The automatic chat feature makes your webinar more interactive.
- You can set up tracking pixels to follow back up with your leads and send targeted information.
- Easy to test your automated webinars and see which ones perform better versus others.
Cons
- There are customer complaints regarding glitchiness and choppy screensharing.
- Reporting is somewhat limited, so if you are looking for a deeper understanding of your analytics you may be disappointed.
Related: 7 Best Webinar Platforms
Should you use EverWebinar?
If you’re a small- to medium-sized business, you may find EverWebinar to be just enough for your webinar needs. If you’re looking for a simple solution to replaying your webinars, then this is certainly one that works well.
If you’ve already established a sales funnel, then using EverWebinar is another method for you to grow your business and eventually convert.
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