Creating a Facebook ad campaign involves great attention to detail and sound marketing principles. Participating in a Facebook Marketing course is an ideal way to get moving on Facebook ads — whether you’re creating the ads for your own business or another business owner.
Let’s take a closer look at choosing the right course, how the right course benefits you, plus give you our picks for classes designed to take you beyond the basics.
Why you should invest in a Facebook Marketing course
I probably don’t have to remind you about the power of Facebook. But the statistics surrounding this social media giant are astounding and worth noting.
- Facebook is the third-most visited site globally
- 2.74 billion active users per month
- Facebook is the second-most downloaded app
- 63% of the U.S. population over age 12 uses Facebook
- The average Facebook user clicks on an ad 11 times per month
Not too bad for a company already 17 years old!
We are used to scrolling through our newsfeeds, checking our Messenger app, and posting our Insta-worthy selfies. How hard could it be to figure out advertising on the world’s most used social media platform?
As it turns out, those same top-secret algorithms Facebook uses to curate a tailored newsfeed for us are the same algorithms used to target potential customers with Facebook advertising. While it’s not impossible to figure out, if you don’t know what you’re doing then advertising becomes both overwhelming and expensive.
But the right Facebook marketing course takes away this mystery. There are numerous facets to Facebook advertising, and the right course shows you how to navigate each section.
What to look for in a Facebook Marketing course
A quick search for Facebook marketing courses and you’ll quickly see you have plenty of choices. So how do you know you’re getting the most value for your money, or the course even teaches what you need to know?
These are sincere questions and it’s important to get what you pay for. Take time to think about what means the most to you from a course. What will match your learning style the best? Consider the following as you’re selecting a course:
The starting point. Make sure the Facebook marketing course provides you with the right basic knowledge. If you’ve never run a Facebook campaign before, then you need to understand the fundamentals. Like any other type of learning, once you have the foundation down, then you build upon it.
Of course if you’ve already learned the basics, then look for an advanced course ready to teach you something new.
The step-by-step instructions. Look for a course that walks you through step-by-step of how to create the Facebook ad. This is accomplished with videos, screenshots, blog posts, anything to visually help the information stick. Seeing an example is much more effective than simply listening to someone explain a concept.
It’s use of examples. It’s also helpful for a course offering insights into successful Facebook ad campaigns. Seeing examples of campaigns done correctly (or incorrectly) gives you ideas for your own ads and what to do next to next for your campaign.
Level of access to the instructors. It’s natural to have questions surrounding Facebook ads. If you sign up for a particular course, does it give you access to your teacher? This could be through email, a Facebook group, video chat, etc.
If access to a teacher isn’t mentioned up front or offered, then be aware you likely won’t hear from anyone once they take your payment.
Continued support provided. If you benefit from being able to chat with others or ask other students questions, then look for a course with community support. Not only does it help you along your journey, but other members are likely asking questions you haven’t even thought of.
Troubleshooting. It’s possible at some point you’ll run into an issue with an ad which requires extra attention. Look for a course that helps you troubleshoot and diagnose problems with your ads, so you can fix it and move on.
There are other hot topics to look for too, including:
- How to set your marketing objectives for your campaign
- The sales funnel process
- Creating compelling visual images
- How to select your target audience
- Optimizing your ads
- Managing the ad campaign and budget
This list isn’t all inclusive. You may have other preferences for a course that aren’t listed here. The point is, think about your goals for taking a Facebook marketing course first, and then choose one that best suits your needs.
Cost considerations for a course
Nobody wants to waste their hard earned money on courses that don’t work. When shopping for a marketing course, of course budget is a real concern. But also remember you get what you pay for with many of these courses.
Instead of focusing on the bottom line of how much something costs, do your research on what the course is offering and make sure you’re receiving value. Otherwise, you’re wasting your money and time!
Another way to look at it is to think about how much it costs to run a Facebook ad campaign. The average Facebook ad costs $.55 CPC (cost per click) to run. A rough average of a full campaign is anywhere from $200 to $800 per month. The last thing you want to do is spend this kind of money on a campaign without being prepared.
The right Facebook marketing course prepares you, so you don’t waste your marketing dollars on a failed campaign.
Facebook marketing courses available now
Fortunately, there are several quality Facebook marketing courses available to teach you the ins and outs of advertising for this mega social media platform. Here is a snapshot of four courses ready for enrollment.
Facebook Side Hustle Course
Bobby and I have spent years perfecting Facebook ads for clients. To this day, Facebook advertising remains one of our top choices for working online. Whether you choose to run Facebook ads as a side hustle or a full-time career, the Facebook Side Hustle Course (FSBH) shows you everything from A to Z for running an effective campaign.
Not only do you learn all the topics mentioned above, but you have access to a private Facebook group and coaching to move you along. Whether you need someone to bounce ideas off of or are feeling stuck, you have the support you need whereas many other courses leave you on your own.
The FBSH prepares you to begin working right away. You won’t waste your time trying to figure things out or stumbling through the ad manager. Over 4,000 participants have taken this course and you can read about their experience. If you’re ready to get up and running with Facebook, then this marketing course is not to be missed.
If you want to learn straight from the creator’s mouth (not literally from Mark Zuckerberg, but maybe someone close enough) then Facebook Blueprint is another solid choice. The courses from Facebook are free. They are also self-guided, so you take each one at your own pace.
The Facebook Blueprint offers 17 different lessons covering a wide range of topics. Whether you need help getting started, learning how to target the right audience, or creating an ad, there’s likely a course covering the basics of each topic.
Although there is no additional support, such as access to a group coach or community, there are plenty of topics covered by Facebook Blueprint to get you started. It’s designed for those new to the idea of Facebook advertising and have a limited budget.
Facebook offers more advanced options and allows you to receive a certification in Facebook marketing. The certifications are available for 3 different options: strategy, media planning, and media buying. The certifications do have a cost associated with and in order to maintain it each year.
Facebook Ads & Facebook Marketing Mastery 2021
The Facebook Ads & Facebook Marketing Mastery 2021 is offered by Course Envy through the Udemy marketplace. This course, updated in January 2021, is a best-seller and has a 4.5 out of 5 stars rating.
The course is budget-friendly and offers several videos for newbies to the Facebook advertising world. Like Facebook Blueprint, there are no additional support aids after watching the videos. The lessons are self-guided and you learn at your own pace. This course does include the ability to ask the teacher questions and lifetime access to the course.
Facebook Academy from Lurn
The Facebook Academy from Lurn is another resource for learning about ad campaigns. It’s also another highly-rated and recommended option. There are over 100 lessons to give you a complete, comprehensive understanding of running ads.
It’s definitely a course if you want to go beyond the basics and learn more in-depth details about Facebook marketing. The course is updated each year, which is a great feature since you have lifetime access. But this course will cost you — it usually costs around $697 for the complete access.
The bottom line
Choosing a Facebook marketing course prepares you to launch a successful ad campaign — if you choose the right course, that is. Look for courses that match your learning style, budget, topics and teach you the level you need.
Whether you’re a beginner or advanced, Facebook advertising is constantly changing, so it’s in your best interest to learn the right way to run a campaign, and keep building on this knowledge.