How to Start a Facebook Ad Agency (2020 Guide)
What if I told you that you could start a Facebook ad agency with no marketing or advertising experience, that you easily run it outside of your normal 9-5 job, and that you can scale it to the point that it replaces your current job?
Sound too good to be true?
I get it, but running Facebook ads for local businesses is a growing field as small business owners are starting to realize that they can run an effective, low-cost ad campaign on the largest social media platform of our time.
For many of those business owners, it’s advantageous to outsource their digital marketing. They can focus on what they do really well – running their business – while an expert (you) handles the ads.
If you’re interested, read on. You’re about to learn:
- What a Facebook ad agency does, from finding clients to creating and running ads
- The types of clients you can help
- How much Facebook ad agencies charge
- The skills you need to start a Facebook ad agency
- How to find clients and get them to hire you
- How to scale your digital ad agency
What does a Facebook ad agency really do?
Let’s start with a simple explanation before we dig in – a Facebook ad agency is a digital marketing agency that drives sales for their clients by leveraging Facebook’s HUGE reach.
A Facebook ad agency does the above by doing the following things:
- Finding clients who need these services
- Creating and running compelling and effective ads for those clients
Because we’re going to talk even more about this later on, let’s keep it simple here. Most Facebook ad agencies, especially new ones, should focus on specific kinds of clients. For example, you could focus on local restaurants, booksellers, gyms, salons, online services, etc.
Each of those niches is going to have a different kind of ad system that works well — you can’t sell gym memberships in the same way you sell books. Therefore, it’s recommended that you “niche down.”
While you’re waiting to read more about finding clients, start marinating on what kinds of clients would you like to work with. Is there a service, field, product that you know a lot about already? Or, are you just particularly interested in working with certain clients?
Creating the ads
The way you start creating your ads is by finding out what your client’s goals are. And these objectives will help you with the development and targeting phases of your ad campaigns.
Here are the different objectives you might be aiming for:
- Brand awareness: This is when you use a very strategic approach to getting a specific message out about a company, service, etc.
- Reach: This is trying to show your brand to lots of different people.
- Traffic: In this objective, you are trying to move people towards clicking on ads and landing on a client’s website. Traffic objectives work well if you have an offer and something specific you want people to do on your client’s website, like sign up for an email list.
- Engagement: Here, you are working hard to get likes, comments, and shares — you’re not worried about sales.
- Video views: Pretty self-explanatory as this objective is to get more people to watch a video.
- Conversions: These ads are making big moves to get clients to make a purchase.
A couple of things you need with any objective are quality images and compelling copy — your client’s ads need to stand out.
The second part of this section is targeting your client’s ads for them. That’s defined as finding the right people to show your client’s ads to.
Here are a few things to consider:
- Location: May matter less for online clients, but super important for restaurants, salons, gyms, etc.
- Age range: Who is more likely to sign up for a hip new cross fit gym, a 32-year-old or a 70-year old?
- Gender: I am all for breaking gender norms, but often choosing male or female will apply to running ads.
- More targeting options: These are really cool and can nail down your client’s target audience even more with options like used apps, liked pages, the types of ads they click on, etc. But, be careful here so you’re not wasting your client’s money with an ad campaign that is too narrow.
Once you’ve developed an ad and know who you’re targeting, it’s time to start running the ads. Most people who start a Facebook ad agency are going to need to do a little testing before landing on the perfect ad.
So, keep an eye on how the ad is doing. If your ad isn’t working, make a change (just one at a time) and see if that does the trick.
While I know all of that sounds like a lot of work, most digital marketers spend anywhere from 3-7 hours a week per client.
What kind of clients can I help?
Small business owners are honestly the best kind of clients to focus on. See, while big businesses have been leveraging Facebook’s massive reach and have entire marketing departments dedicated to this work, small business owners lack the resources and expertise.
Business owners understand the value of their time, and finding someone to run their Facebook ads allows them to focus on things they are better suited to do.
Now, what kinds of small businesses? Here are just a few ideas…
Preschools, craft stores, barbershops, salons, bars, real estate agents, auto detailing services, authors, book stores, carpet cleaning services, clothing stores, gyms, music venues, online protection services, lawyers, lawn care services, etc., etc., etc.
Again, finding a niche and staying there is incredibly advantageous to both you and your clients. You’ll get even better at defining and using objectives, creating the ads, and targeting potential clients.
What do Facebook advertising agencies charge?
When you start a Facebook ad agency, we recommend that you work on retainer for your clients for an entire month. This gives you time to get the entire ad creation and testing process right. It also gives your clients time to see that you’re worth the money.
What you charge your customers is a little dependent on the value of customers and conversions you’re bringing in. But it’s safe to say that one client is worth between $1,000-$1,500 a month.
Because each client only takes around 3-7 hours of work a week (ads basically run on autopilot once you’ve created the ads and do any retargeting) it’s very possible to run ads for more than one client at a time.
Just think about what you could do with an extra $2,000-$3,000 a month or more.
Read more at How to Make Money on Facebook: 5 Fairly Easy Ways
What skills do I need to learn to start a Facebook ad agency?
If that last section got you thinking a little harder about learning how to start a Facebook ad agency, good!
Learning how to use the Facebook ad platform is honestly one of the most useful things you should do. This will involve learning about two very important things:
You can dig through the internet and learn a lot about how to run Facebook ads. We actually have a lot of information here on Laptop Empires (those links above are for some of our articles).
But, you should also know about the Facebook Side Hustle Course.
This course covers the essentials of running Facebook ads, how to find clients, and includes one month in our stellar Facebook support group where you can get personal advice from the course creators.
Click over to see how the Facebook Side Hustle Course will teach you the skills you need for success.
How do I find potential clients and get them to say “yes” to hiring me?
We cover this extensively in our course, because part of learning how to start a Facebook ad agency is just finding clients… you’re not going to be a successful digital marketer without clients.
Here are a few tips for finding clients:
- Build your communication skills. This is knowing how to talk to different types of people, being a good listener, speaking confidently, and sometimes it helps to practice your pitch on friends or family.
- Reach out to business owners you know, mention your services to friends and family, or put your boots to the ground and visit some places and meet new people.
- Be willing to hear NO. You’re going to get some people who just don’t want your services — that’s okay! Don’t let it crush your spirit and motivation because there are plenty more clients out there.
- Develop testimonials. When you first start a Facebook ad agency, you may want to offer your services for free in return for a testimonial. The client will still pay for the ad spend, and while you’re not earning cash, you get experience and a testimonial. Now, if this first client finds value in your services, you may have earned long-term (and now paying) clients.
How do I scale my Facebook agency?
This is the goal, right?
Once you’ve developed a system that works well for your niche and you’re seeing results, ideally you’re going to work towards retaining clients and growing your roster.
One of the best things you can do to grow your Facebook ad agency is to always offer your clients valuable services. This means:
- Running an effective ad campaign that sees real results
- Building trust
- Being responsive to their needs
Doing those things will help you earn some repeat customers. You can use those happy clients to do some written or video testimonials and to pass along referrals.
After you get some leads, learn as much as you can about their business before deciding that they’re a good fit. If they are, reach out with a call. The next steps are:
- Walking them through your process
- Tell them how you can help
- Give them a chance to ask questions or express objections
- Follow up with a personalized email, give them a call, or drop in
And, you can always generate business leads with your Facebook ads!
Once you’ve started adding clients, keep yourself as organized as possible with work-flow management software like Asana.
Growing your client roster is completely feasible. Dozens of students in our Facebook Side Hustle Course learned how to start a Facebook ad agency and are now earning $4,000+ a month with multiple clients.
The final word on learning how to start a Facebook ad agency
The reason we love teaching people how to run Facebook ads is because of how Laptop Empires started.
Here’s some background on the founders of Laptop Empires…
Mike Yanda was a lawyer, who ditched that profession when he realized that running a digital marketing agency would be a profitable way to earn money while staying at home with his kids. He now has a team of people and earns around $30,000/month with his ad agency.
Bobby Hoyt, of Millennial Money Man, started running Facebook ads as a way to earn income after he quit his teaching job to pursue full-time blogging. After just a few months, he was earning more with his side hustle than he earned from his full-time teaching job. Even though M$M has turned into a seven-figure blog (in part because he used Facebook ads for his blog), he still runs ads for his first FB client.
Those two combined their knowledge to create the Facebook Side Hustle Course and create this site to help online entrepreneurs with different aspects of their job.
The point here is that we love what we do and we know how starting a digital marketing agency (or any scalable side hustle) can completely change your life for the better.