You may think a Facebook ads academy or other training course are all the same. You pay a few bucks, you watch a few videos, and then soon you’re running your own set of Facebook ads for your business.

Oh, but if only it were that simple.

Now it’s not to say running Facebook ads is so complicated it can’t be figured out. Instead, it’s the opposite. With the right tools, a business owner can see great success with this form of advertising. But the key is to find these tools and trainings so you don’t waste your time with failed Facebook ad campaigns.

This is where a Facebook ads academy or Facebook training courses could be super helpful. With the best course, you can start off on the correct foot with your Facebook ad campaigns. And the faster you can get your campaign on the right track, the sooner you can start seeing results.

Let’s explore this further and see why you need to consider a Facebook ads training course and which courses will be the most comprehensive for you.

Why Choose a Facebook Advertising Course

Let’s assume you’ve decided to take the plunge and you are ready to run a Facebook ads campaign. Is it worth your time waiting to get started on a campaign so you can properly learn how to run Facebook ads with a course first? The answer is absolutely yes, but it should also be the right course.

Effective Facebook Ads Have Multiple Facets

What exactly is so complicated about a Facebook ad to warrant an entire training course before you get started running the ads? Here are a few of the basics of what goes into a successful Facebook advertising campaign:

• Determining your marketing objectives
• Understanding the sales funnel process
• Using the right visual images
• Choosing your target audience
• Optimizing your ads
• Managing the ad campaign
• Managing your budget

And this list doesn’t cover everything! As you can tell, Facebook ads require planning to make them work. And while this list may seem a little overwhelming, the right Facebook ads academy, boot camp, course — whatever you want to refer to it as — can help you navigate through these steps so you know what you’re doing.

Here’s another thought: The average Facebook ad costs $.55 CPC (cost per click) to run. A rough average of a full campaign can be anywhere from $200 to $800 per month, depending on certain factors. And while this lower cost is one of the most attractive features of Facebook advertising, we don’t know too many business owners who’d like to throw their marketing dollars down the drain.

Start your Facebook campaign off the right way by investing in a Facebook advertising course so you won’t waste your time or your money.

Ad Campaigns When You Don’t Take a Course

Can you start running your own ads on Facebook without being enrolled in a Facebook ads academy program? Absolutely! But why stumble through it and get frustrated, when you can take a course to learn the ropes? By not wasting your time and money stumbling around and making mistakes, you’ll see results much faster.

All-Inclusive Trainings for Facebook

If you want to take a Facebook advertising course, you will have no shortage of options. So which ones stand out among all of the ones available? Here’s our list of 5 options, some are free Facebook ad courses and others require a financial commitment. You can decide which one suits your learning style and offers you the most value.

1. Facebook Side Hustle Course

The founders of the Facebook Side Hustle Course, Bobby Hoyt and Mike Yanda, had one major goal in mind when they started the course: to equip people with everything they need to know to run a successful Facebook ad campaign. Whether you’re promoting an event, a blog post, or want to bring people to your website to shop, Facebook ads can be a game-changer for almost any business.

Bobby and Mike developed the Facebook Side Hustle Course to cover an extensive list of topics from A to Z and then some. But they don’t stop there. The Facebook Side Hustle Course also includes support long after you’ve completed your lessons via access to the teachers, as well as access to a private Facebook group.

You can expect the Facebook Side Hustle Course  to cover the following:

• How to get started with only a Facebook profile
• Using the ads platform
• Working with clients to develop smart and targeted campaigns
• Generating leads and creating visually-appealing ads
• Determining campaign levels and your target audience
• Details surrounding sales funnels and why it’s important for ads
• Complete walkthroughs for creating ads
• Troubleshooting when you run into an obstacle
• And so much more

The Facebook Side Hustle Course covers so many details for Facebook ads, you’ll be able to run ads for your own business or set other businesses up with their own Facebook ad campaign.

Why you should consider this course:

The Facebook Side Hustle Course is perfect for those who want to understand the details surrounding Facebook advertising and are looking for hands-on support during the process. The course is a paid course, currently $497, but can equip you with everything you need to know to get started with ads right away.

2. Facebook Blueprint

No one knows Facebook better than….well, Facebook. The social media giant has their version of a Facebook ads academy and it’s known as the Facebook Blueprint. The Facebook Blueprint covers several topics related to running an ad campaign.

Oh, and did we mention it’s free?

The Facebook Blueprint is a self-paced e-learning platform. There are 17 different courses, some are shorter than others so they’re easier to digest. Topics include:

• Getting started
• Advanced buying options
• Targeting the right audience
• Build awareness
• Generate leads
• And many other courses to guide you as you put together an ad campaign

Although there isn’t a private group or access to the teachers, you do have the option to expand your knowledge further. You can take advanced certification courses (there is a fee associated with these) in areas such as media planning and buying.

Here is our full review of Facebook Blueprint.

Why you should consider this course:

Facebook blueprint is a good choice for those who have a limited budget but want to learn the basics of Facebook ads. It’s a great choice since it’s free and made by Facebook directly, but you won’t get any support like you would from a Facebook ad expert.

3. Facebook and Google Ads Academy by Adspresso

The Facebook and Google Ads Academy by Adspresso is a combination of resources to learn about this unique advertising. The platform features how-to guides, e-books, webinars, and blog posts so you can get your information from the medium you prefer. The resources are a mixture of free and paid options.

While there are multiple resources covering a variety of topics within Facebook, here are a few examples you may find:

• How-to guide for the simple act of getting started with ads
• Join a webinar to learn more advanced topics surrounding sales funnels
• Understanding Facebook Pixel
• Facebook ads templates
• Lead generation

There is a large amount of information available and some of the topics covered are quite detailed. However, if you are a newbie to Facebook ads, you may get confused on what to focus on once you’ve reviewed the beginner information.

Why you should consider this course:

This could be a good option for those just starting with Facebook ads and are comfortable with self-guided instruction. It’s definitely a fit for those with a limited budget (many of the resources are free) but you could possibly be interested in researching advanced topics later on.

4. Boosterberg Facebook Ads Academy

Boosterberg Facebook Ads Academy is another option for those with a limited budget. There are several articles and resources, written by their Facebook Ads experts, to offer insights into running effective campaigns.

The articles cover a large number of topics, including:

• Facebook advertising cost
• Facebook ads manager
• Advertising budgets
• Facebook ads for businesses
• And several other subjects for Facebook ads

While it’s clear Boosterberg offers a great deal of knowledge with the Facebook ad subject matter, the articles are not organized in any specific order. Some topics are more advanced than others so it may be difficult to find the right topic for you.

Why you should consider this course:

This is another option for those on a limited budget and maybe have some knowledge of Facebook ads, but are curious to learn more. There is no additional support offered or access to any teachers, but is a decent option for those who only want to learn on their own and in small doses.

5. FB Academy by Lurn

The FB Academy offered through the Lurn courses, is a highly-rated course with numerous positive reviews throughout the Lurn platform. It is a complete training for Facebook ads. There are over 100 lessons taught over the span of 10 modules. You will also receive bonus material and a certification for taking your Facebook ads knowledge even further.

The FB Academy provides in-depth instruction for those who don’t want to just scratch the surface of ads. Some of the topics include:

• Getting started (the basics)
• Sales funnels
• Exploring the different types of ads
• Optimizing your ads
• Targeting your audience
• And advanced strategies

The course is updated each year and since you have lifetime access, you’ll be able to refer back to the lessons and know you have the latest information. The course can be expensive ($697 at the time of this writing) so if budget is a concern you will need to be aware of the cost.

Why you should consider this course:

This course is a good option for those who want extensive details regarding Facebook ads. If you’re a digital marketer or business owner looking for a certification-type course, then this is a contender.

The Final Word Regarding Facebook Ads Academy

As you can see, you have many options when it comes to choosing the right Facebook ads academy and training courses. Business owners and marketing managers all have different needs and goals when it comes to learning the ins and outs of Facebook ads. Facebook ads are an amazing tool for almost any business — and choosing the right training is the very first step in running a successful Facebook ad campaign.

Didn’t find the right course for you? Here are some more options.