8 Facebook Advertising Courses (Paid and Free) Updated for 2020

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Whether choosing a Facebook advertising course is one of your highest — or lowest — priorities right now, there are plenty of options as you decide which is best for you. Knowing where to spend your dollars wisely can be challenging, given the sheer volume of Facebook ad courses available.

So how do you keep from feeling like you’re rolling the dice when you spend money on an advertising course?

We’ve narrowed down the list to 8 Facebook advertising courses worthy of your consideration so you can quickly get to business.

But first, why enroll in a Facebook advertising course?

Remember Facebook advertising is one of the best tools you can use for your business when it comes to digital marketing. Hootsuite shows the average Facebook user clicks on an ad 11 times per month. Think about it — that’s someone clicking once every 3 days! The ads can generate warm leads for your business and can do so at a cost-effective rate.

But knowing how and when to use Facebook ads requires more than posting a few images with a slick copy. You should have a strategy before you run a campaign, but having a winning strategy is tough if you don’t know enough about how the ads work.

Not only does the right course guide you through the complexities and potential pitfalls of Facebook ads, it also keeps you from wasting your money on ad campaigns that don’t yield results.

So let’s dive into specific Facebook advertising courses and how they might help you — or might be better suited for someone else. These courses are designed to deepen your knowledge of Facebook advertising so you can start implementing the concepts right away.

8 Facebook Advertising Courses (Paid & Free) That are Worth Checking Out

1. Facebook Side Hustle Course

Here at Laptop Empires, we know all about Facebook advertising. Some may even call us borderline obsessive. And that’s ok, we don’t mind!

The Facebook Side Hustle Course was created with business owners in mind while sharing the knowledge of what does and doesn’t work — learned through a working experience of running ads for over 7 years (remember, Facebook ads have only been around since 2007). This course follows a proven blueprint, and it’s perfect for those who need help starting a campaign but don’t know exactly where to start.

The Facebook Side Hustle Course covers the widest range of topics you would need to start a mini-Facebook ad agency and start running ads for clients. It’s a video-based course that gives you an over-the-shoulder look as Mike Yanda and Bobby Hoyt (the course creators) show you how to use the ads manager and run ads.

There are 9 modules and continued support, plus extra bonus trainings. The topics of the modules include the following:

  • All the basics. Using the ads platform, working with clients to develop campaigns, generating leads, the visually-appealing ad, campaign levels and finding your target audience. Yes, this is only the first module!
  • All about sales funnels.
  • Ads and campaign objectives.
  • Facebook assets.
  • Walkthroughs and step-by-step instructions.
  • Troubleshooting your ads.
  • And much, much more….

This Facebook Side Hustle Course review gives a more in-depth explanation of what’s in each module.

There is also a Facebook Ads for bloggers course for those of you in the blogging community who would like to learn to advertise on Facebook.

Who this course is good for:

The Facebook Side Hustle Course covers almost every imaginable topic related to Facebook advertising. Not to mention extra support with the Facebook group where you’ll have access to a community of newbies and experienced advertisers alike.

The Facebook group has weekly live trainings and hot seats where the course creators get in the group and work with students, like:

And we love hearing this kind of stuff from students, proving that this system works.

This course is a great fit for those of you who are serious about becoming savvy with your Facebook ads and don’t want to waste time through trial and error. It’s perfect for those who want support, interaction, and clear, step-by-step instructions.

The Facebook Side Hustle Course is a paid course (currently $497), but the course is backed by a 100% money-back guarantee. The goal of the course is to provide the most value for the money, so you can launch your campaign effectively right away.

2. Facebook Blueprint

There’s nothing like a course straight from the source itself. That’s exactly what Facebook Blueprint is. This course uses an e-learning format and is broken up into 90 different courses (don’t worry, they can be short and are easy to take in — courses range from 15-50 minutes, but most are under 30 minutes).

You’ll learn everything from the basics to best practices. You’ll also touch on advancing ad buying options and how to manage your ads. You’ll also spend quite a bit of time on driving your online sales and maximizing your ad potential.

For those looking to expand their knowledge, Facebook offers more advanced options where you can become certified in strategy, media planning, and media buying. Each of these certifications incurs a different cost with yearly fees to maintain the certification.

Who this course is good for:

Facebook Blueprint courses are a great option for those who are new to the idea of Facebook advertising and have a limited budget (the courses are free but it costs to become Blueprint certified). The modules are short and the information is easily digestible, making it a good fit for those who are worried about being easily overwhelmed.

Read more at 9 Free Facebook Marketing Courses + the Best Facebook Ads Course Out There.

3. Udemy’s Complete Facebook Ads Training

The Udemy Complete Facebook Ads Training (Hands On) is another option for a Facebook advertising course. This course is best for those with prior experience with Facebook ads, although it’s not required.

The course focuses on concepts such as:

  • Retargeting potential customers
  • Different ads for different customers
  • Conversion tracking
  • Facebook Pixel — what it is and how it relates to conversions

Who this course is good for:

The Udemy course is a good fit for those who want to bump up their knowledge of Facebook ads and have a very limited budget (the course is currently $15.99). You receive around 4 hours of instruction but do not have access to any support groups or live training, but it is a good option for those who don’t want personalized instruction.

4. Udemy’s Facebook Ads for E-Commerce: The Complete Guide

If you like the Udemy platform for learning and you have an e-commerce site you want to promote with Facebook ads, the Facebook Ads course for E-Commerce may be what you’re looking for. It’s a course designed for e-commerce site owners who have no experience with Facebook ads.

You’ll focus on topics such as:

  • Creating an effective ad for your site
  • Facebook Pixel
  • Analyzing ad performance
  • Creative ads (slide shows, videos, etc.)

Who this course is good for:

This course teaches Facebook ad principles like the Facebook Ads Training course, but is tailored to e-commerce site owners. It’s the same budget-friendly price of $15.99. You’ll have access to 10 hours of videos and several articles but without the support of a group or access to a teacher.

5. Facebook Ads Ninja Masterclass

The Facebook Ads Ninja Masterclass is a Facebook advertising course taught by Kevin David, who is very experienced in the digital marketing world. The Masterclass covers all aspects of Facebook ads, from the basics to setting up campaigns, to running analytics. You also have access to Kevin via monthly Q&A’s.

Where the Masterclass is different versus other courses is the time he spends discussing how to set up a social media agency. The idea is for you to be successful enough with Facebook advertising to be able to run your own agency to help other businesses.

Who this course is good for:

If you have the budget (the course is currently around $1,997) and you’re interested in making a career out of Facebook advertising, then this could be worth considering. The course goes into great detail and is for those who want to seriously focus on Facebook advertising as an income generator.

6. Paid Traffic Mastery Course

The Paid Traffic Mastery Course has a slightly different format than the other courses listed. In addition to taking a deep dive into the Facebook advertising campaigns, you’ll also learn about YouTube ads and Google ads.

Here are a few of the highlights of what this course will cover:

  • The basics of Facebook ads
  • Creating effective campaigns
  • Facebook ad retargeting
  • Deep dive into analytics
  • Plus YouTube ads and Google ads

Who this course is good for:

This course is great for those who want to dive deep into the analytics behind Facebook ads. It’s a great choice to consider if you want to display a proof badge on your website or print out an actual certificate showing you’ve completed the certification.

Currently priced at $495 for the full course, it is an investment but could be worth it for those who want a comprehensive course covering several forms of paid traffic.

7. LinkedIn Learning: Advertising on Facebook

LinkedIn Learning is a popular section within the LinkedIn platform and it offers free and paid courses for a variety of subjects. And sure enough, you can find Facebook advertising courses for those who want to get started.

The first Facebook advertising course on LinkedIn was created in 2016, but was updated at the end of 2019. The Advertising on Facebook course offers a general overview of Facebook ads. It includes details on:

  • Selecting your target audience
  • Reviewing analytics
  • Choosing the right images
  • Budgeting for the campaign

Who this course is good for:

The LinkedIn Advertising on Facebook course is beneficial for those who want a basic overview of Facebook ads, without the big investment. It’s a good fit if you want to dip your toe in the water of Facebook ads but not necessarily dive in full-force. The price is good for budget-conscious business owners — the course is $29.99, but it’s free if you already have a LinkedIn Learning paid membership (or want to go for a free trial of LinkedIn Learning!).

8. LinkedIn Learning: Advanced Facebook Advertising Course

For those looking for something more advanced, LinkedIn offers the Advanced Advertising on Facebook Course. This utilizes the same platform and is taught by the same teacher (Megan Adams). The advanced course was updated in 2020 and includes topics such as the Facebook Ad Manager and various roles within Facebook campaigns.

Who this course is good for:

This course is the next step up from the previous LinkedIn course, so it’s really geared towards people who have a basic working knowledge of Facebook ads. It’s also $29.99 or free with a LinkedIn Learning membership.

What to look for in a Facebook advertising course

There are a ton of options for Facebook advertising courses. But taking the wrong course will be as effective as the instructions included with IKEA furniture. If you’d rather avoid a potential disaster, then look for the following when it comes to choosing the right Facebook advertising course.

  • Cover the basics. Make sure the course provides you with the foundation you need and assumes you don’t know anything about Facebook ads (this is unless you’re specifically looking for an advanced Facebook advertising course). Remember, you need to walk before you can run so covering the basics can ensure you’re not missing any critical steps.
  • Walkthroughs. Look for step-by-step guides for how to create an ad. Screenshots, instructions, and videos are all helpful tools and can make the information “stick” for you.
  • Pick a course that offers you insights into successful Facebook ad campaigns. This will help give you ideas for your own ads and inspire your next steps.
  • Access to the teachers. You will likely have some questions throughout your Facebook ad journey, but not all courses give you instructor access. Having access to your teacher, whether it’s through email, a Facebook group, or any other means can be critical. If you don’t see an offer to stay connected throughout the process, then it should be a warning that you’re probably not going to hear from a teacher once they have received your payment.
  • A support group. Taking a Facebook ads course where you have access to a private Facebook group is a great bonus. This allows you to connect with others who are equally curious and have the same marketing goal as you. Plus, it’s highly likely they’ll have the same questions so it’ll give you another resource as questions come up.
  • The price of the course is certainly a major factor for many people. As you can see from this list, there are a variety of free and budget-friendly courses, and there are also ones where budget isn’t a concern.
  • Course updates. Facebook has gone through many changes since the ads platform was first created, and you want a course that is up-to-date. Look for a course that says it is updated regularly, a current date, or email the course instructor to find out. It’s also important to get updates as Facebook rolls out changes.

Final word on choosing a Facebook advertising course

Whether you choose a course such as the Facebook Blueprint or the Facebook Side Hustle Course, think of the course as your roadmap for your journey ahead. Facebook ads are unique, which means there’s lots of room for errors. You can avoid these frustrations by choosing the right course and starting off your Facebook ad campaign the right way.

 

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