Facebook ads are the ads that seem to follow you everywhere you scroll as you’re looking through your feed. Seriously, how did they know we were just talking about buying a new camper a few minutes ago and then suddenly a new camper ad pops up? Well, as creepy as it might seem, there’s quite a science behind the Facebook ads you’re seeing. And this is exactly how the idea of creating a Facebook ad course was born.
If you run a business, side hustle, or blog and have thought about taking a Facebook ads course recently, then you’ll quickly realize there are a ton of opinions and options available. With the number of courses available, you would think everyone is an expert on these types of ads. But like so many choices on the internet, not all courses are created equal, and you definitely have to be careful where you spend your money.
This likely leads to your next series of questions about Facebook ad courses. How do you know which is the right course so you can get started? How do you know you’re not throwing your hard-earned money down the drain? These are great questions and we’re here to answer them so you can pick the course that’s right for you.
Why Choose a Facebook Ads Course?
Let’s start with a very basic question before diving right in: why bother with a Facebook Ads Course in the first place? Are the courses really worth your time or the effort it takes to find the right teaching?
Facebook ads can be a little more complicated than you think. You have to consider the visual aspect of the ad, the target audience, the process of actually managing the ad campaign — and this is just scratching the surface. There are several moving pieces at once and it can quickly overwhelm you. However, when done correctly, Facebook ads can take your business or blog traffic from zero-to-hero like no other platform can.
Running the right Facebook ads campaign can be lucrative for you, so it’s worth your time to invest in a course that teaches you how to navigate this unique world of advertising. If you choose to run Facebook ads, you’ll have to put in an investment. The last thing you want to do is waste your money on a campaign without having learned the correct way to execute it.
Even with the evolution of social media and new platforms being introduced, Facebook remains a very powerful tool. There are almost 1.7 billion users worldwide and users are spending almost 40 minutes a day scrolling through. The power of Facebook alone makes it worth considering for your advertising — but it also means you need to know what you’re doing.
You have lots of choices when it comes to courses. Whether you choose our Facebook ads course or someone else’s, we want you to be armed with the right information so you can decide what’s best for your business. Here are the other aspects to consider when choosing a course.
Understand the Source of the Information
The very first step in evaluating the validity of a Facebook ads course is to consider the source of the teaching.
You should immediately be wary of anyone promising life-changing results within a few weeks. Facebook ads, like so many other aspects of business, take time to build and see results. It’s unrealistic to think your ads will result in an immediate surge in sales. This isn’t to say it can’t happen, it’s just not likely. You don’t want to work with someone who makes promises that sound too good to be true.
Look for someone or a business that offers proof of their own success with a Facebook ads campaign. Take time to read the success stories and statistics. If it’s an e-learning course that is touted by someone you trust, then even better.
Another important reminder is that the Facebook algorithm is constantly changing. You want a course that is updated and taught by someone who has worked with ads in recent years.
Be leary of someone pushing an app or an affiliate program right away. You want to take a course from someone who wants to see you succeed – not just line their own pockets. The bottom line, if you feel like you’re being pushed or the information seems unbelievable, then move on to someone else.
What a Facebook Ads Course Should Teach You
So what will a Facebook ad course teach you that you can’t learn from a free Google search? Turns out, there’s quite a bit more to an ad than you might assume, so you want a course that is able to teach you all the aspects of a successful Facebook ad campaign. Here are the topics (at a minimum) you should look for:
- How the Facebook Business Manager works
- How to create a well-structured ad
- A Facebook ad campaign and the different levels within the campaign
- How to target your audience
- How to use funnels
- Campaign objectives for your ads
- Landing pages and how to use them
- Setting up lead forms for your ads
- Understanding the Facebook pixel and how it impacts your ad
It’s also helpful to understand the different varieties of Facebook ads. Facebook ads come in all shapes and sizes, so look for a course that carefully explains the differences in each.
Other helpful insights from a Facebook ads course
In addition to these points, look for a course that provides you information on obtaining the right paying clients and how to keep your clients after they respond to your ad.
These bullets and ideas are by no means exhaustive. Many courses will provide you more (or less) than what we’ve outlined. But hopefully, it gives you a sense of how much thought goes into an effective Facebook ad campaign and why choosing the right ads course is critical.
One last note. You will notice the Facebook ad courses run the gamut for pricing. You’ll see free courses, $10 courses, and some that cost thousands. It’s up to you to determine how much value you feel you would get for the price, but make sure you understand the financial commitment upfront. Of course, it’s possible you can gain a lot from a free Facebook ads course, but in most cases, you’ll get what you pay for.
Don’t forget to review the refund policy of the course you’re selecting. You may get into a course and realize it’s too technical. You may decide it wasn’t worth the money. You could hate the sound of the teacher’s voice. Whatever it is, sometimes courses just don’t work out. Make sure you’re purchasing a course with an upfront refund policy that protects you in case it doesn’t fit your needs.
Access After You’ve Completed Your Course
You’ve chosen to invest in a Facebook ads course and you’re ready to do the work it takes to run a successful campaign. You may think it’s time to file your course away and move on to the next steps. No. The learning shouldn’t stop there. The best Facebook ads course will take you beyond an allotted amount of time and will stay with you throughout your Facebook ad journey.
Understand the amount of time you can access your course
Look for a course offering you access to the lessons for a lifetime (if possible) or for several years. You may be itching to get started on your Facebook ads right away, but as the year 2020 has taught us, sometimes our best plans get derailed. It’s possible you may be able to start with one or two lessons, but then you can’t complete your course.
In other words, life happens. You want to be able to take a course on your terms and when it fits your timetable.
Facebook groups and coaching
Another extremely valuable resource is access to a Facebook group for your ads course. There’s nothing better than having a group of like-minded people who can help answer your questions when a need arises. This is especially true when you’re executing the details of your ad campaign and need a little extra help. You’ll likely find many people in the Facebook groups have the same questions you do throughout the process.
Another bonus to look out for is coaching as you’re going through your course. Some courses offer you access to the teacher so you can ask your questions in case you get stuck. You might even find ones that offer one-on-one consultations. If you believe you could benefit from this service, then look for a course offering access to coaching.
The Best Facebook Ads Course for Your Money
Here at Laptop Empires, we eat, sleep, and breathe this stuff. We’ve seen what other courses offer and we understand the ins and outs of using Facebook ads. After years of running our own Facebook ads, and seeing where courses fall short, we knew it was time to put our knowledge to use. We also knew many of you were hungry for this knowledge to take your side hustle to serious business with the use of Facebook ads.
We’ve developed the Facebook Side Hustle Course (FBSH for short) to address the questions so many people have regarding Facebook ads. We are going to teach you how to run a Facebook ads campaign the right way. And frankly, we feel it’s the best Facebook ads course on the market for the money.
To some, it may seem like we’re bragging (ok, maybe a little) but the truth is we want you to be successful, the same way we’ve learned to be. The course teaches you all the finer points of being a Facebook ad manager (such as the topics listed above) and offers you access to our Facebook group and coaching. Over 4,000 others have taken this course and you can read about their experience.
The Best Facebook Ad Courses: The Final Word
Whether you choose this course or someone else’s, increasing your income through the use of Facebook ads is a big commitment. It requires the right training (and patience) to be successful. But with the right Facebook ads course, you can not only learn how to run successful ad campaigns, but you can change the trajectory of your business. It all starts with the right course and from there we are willing to bet there is no stopping you from success.