If you run an online marketing business or side hustle, you’ve likely heard about ClickFunnels by now. There is quite a bit to offer with this service, but there are ClickFunnels alternatives if you want to focus on optimizing landing or checkout pages.

Sales funnels are used when you have a broad online marketing goal – such as registering people for an event or gathering email addresses for your website – and funneling your audience member all the way to the end of the marketing process. 

Your ultimate goal is to convert casual browsers into buyers, and a sales funnel should be a high-converting tool.

ClickFunnels offers digital marketers amazing solutions for sticky landing pages and sales funnels. It combines the ability to capture leads and walk a reader through the entire process from beginning to end – no matter what your goal is.

While it does its job quite well, there are ClickFunnels alternatives. In this case, there are several that specialize in different aspects of the sales funnel process. And you never know, it may be just the service you need for your particular business. 

Pros and cons to ClickFunnels

There are numerous pros and cons to consider as you’re making your decision which sales funnel service is best for your business. And while ClickFunnels has a ton of great features, there are certain aspects that may push you to seek an alternative.

Pros

• Intuitive and easy to use – it appeals to any skill level 
• Extensive training program with access to a large amount of videos, blogs, and how-to guides
• Includes hosting services if you need it.
• Complete sales funnel services from A to Z
• Can integrate affiliate marketing programs and other third-party integrations 

Cons

• Customer support is spotty and response can be slow
• Some users do not like the design template
• Pricing – with plans starting at $97 per month and upwards of $297 for the unlimited. This is more expensive than some of the other options. 

The 7 ClickFunnels alternatives

If the pros aren’t quite enough to convince you, consider these other options for your inbound marketing goals. 

#1 InstaPage

Drag and drop technology is a lifesaver when it comes to building landing pages, and InstaPage is software that specializes in this. If you want an easy way to build beautiful landing pages that convert, you can use one of InstaPage’s 500+ templates to get started. The templates are sorted by industry, so chances are one is already created for your particular business or need. 

Another amazing feature of InstaPage is the HeatMap technology. This is used to run analytics on how people are using your landing pages. You have access to this information at your fingertips, which allows you to quickly adjust and optimize your pages. 

Advantages over ClickFunnels

• Advanced technology such as AdMap and Heatmaps to optimize your pages. 
• Lightning-fast loading for your landing pages with InstaPage’s proprietary technology – page speed is critical when it comes to increasing your conversions. 

Disadvantages 

• InstaPage is more expensive than ClickFunnels, with two pricing plans to choose from starting at $149 per month. 

Learn more about InsaPage

#2 LeadPages

LeadPages is another option for those who want a killer landing page. If you are looking for a service that focuses specifically on this aspect of your sales funnel, then LeadPages is not to be missed. 

Design is a major part of the landing page development and LeadPages makes this incredibly easy for you with the drag and drop builder. You can customize it with endless possibilities so you can stay on-point with your brand and messaging. 

With LeadPages, you can build a mobile-ready website too to pair with your killer landing page. 

Advantages over ClickFunnels

• Emphasis on design with the ability to customize your landing page.
• Pricing – LeadPages starts at $27 per month.
• Collect an unlimited amount of leads and create an unlimited number of landing pages.

Disadvantages 

• Email marketing and automation are not included with LeadPages.
• Does not integrate with an affiliate marketing program.

Learn more about LeadPages here. 

#3 Unbounce

For those of you who have a website through WordPress, Unbounce makes it super simple to publish your landing pages straight to your WordPress site with a plugin. Like other software programs, Unbounce helps you create high quality, high-converting landing pages with a drag and drop builder and over 100 templates to choose from. 

In addition to landing pages, Unbounce offers tools such as popups and sticky bars (think of the banners with discount codes that follow you around on a site) for all of your web pages. These tools lead to higher conversion rates and work hand-in-hand with your landing pages. You can use these for any page of your website. 

Advantages over ClickFunnels

• Tools for all the pages on your website, not just a landing page.
• Attractive landing page designs and over 100 templates.
• Simple to use with WordPress.
• Select templates allow video background and other unique special effects.

Disadvantages

• Does not include CRM or as many features as ClickFunnels.
• Pricing – plans are similarly priced and start at $80 per month, you are allowed up to 500 conversions and 20,000 visitors for this price.

Learn more about Unbounce here.

#4 Wishpond

Wishpond is ideal for small to medium-sized businesses, but also for ones who plan to scale in size. It is a full-scale marketing department for businesses who can’t quite yet afford to hire their own in-house marketing team. 

They offer a wide range of services, including creating Facebook ads, email marketing campaigns, checkout optimization, and many others. You can also easily create landing pages with the drag and drop builder. You will find the one-click button for mobile optimization to be super simple to use so your readers can view your pages from anywhere. 

To help get you started, you’ll have a dedicated marketing executive, who guides you through the numerous options with Wishpond.

One of the best aspects of Wishpond is the price — while your marketing dollars may be small, you can save bigtime with plans starting at $49 per month. You don’t even need a credit card to get started.

Advantages over ClickFunnels

• 24/7 access to customer support.
• The pricing is more affordable, with plans starting at $49 per month for one user. 
• Strong, positive customer reviews for both customer support and wide range of marketing tools.
• Powerful insights and analytics available at your fingertips.

Disadvantages

• Some users report the drag and drop builder is not as user friendly as ClickFunnels, but not enough to keep.
• Not as much online training available for the marketing features.

Learn more about Wishpond here

#5 Convertkit

Converkit is different from the others on this list because the focus is with email marketing campaigns — but this is an important aspect of developing effective landing pages, so it’s worth mentioning. 

Both ClickFunnels and Convertkit allow you to create landing pages, set up an email marketing campaign, use built-in templates, and both work with a variety of third-party integrations. Like ClickFunnels, you can run a split test for your emails to see which one performs better with your audience.

Where Convertkit differs is with the sophisticated email marketing campaign capabilities that ClickFunnels simply does not offer, including setting up very specific “rules” for your email campaigns. For example, you can set up a rule that if someone clicks on a specific link they will get a specific set of emails.

Advantages over ClickFunnels

• Focus is with email campaigns, so if this is your desired marketing goal, then you will find more tools available with Convertkit.
• The pricing is hard to beat. You can start with a free plan, for up to 1,000 users, or upgrade to the $29 per month option. 

Disadvantages

• ClickFunnels offers a wider range of marketing services, and is more of a “one-stop shop.”

Learn more about Converkit here. 

#6 Builderall

If you are looking for a service to collect unlimited leads, automate your entire marketing plan, and create amazing landing pages, then Builderall – as the name suggests – can do it all.

While each of these software programs all use a drag and drop builder, Builderall claims to offer the fastest and most responsive one. If you need to add a membership or e-learning site, don’t worry, you can do that here too. 

If you need video and editing software, add that to the long list of features Builderall provides. The question is almost “What can’t Builderall offer for my online business?”

Advantages over ClickFunnels

• Multitude of features from the beginning of the sales funnel to the conversion
• Advanced tools and customer support are a major focus of Builderall.
• Pricing – hands down this is where Builderall wins. There is a $29 plan, but if you want the unlimited plan to access everything, it costs $69 per month, which is less expensive than ClickFunnels.

Disadvantages

• There are so many features it could overwhelm someone who is unsure where to focus.

Learn more about Builderall here. 

#7 Ontraport

Ontraport is focused on increasing lead and customer conversion, but with a more holistic approach to running your online business. With Ontraport, you can create sales funnels and design a professional website like you can with ClickFunnels. But you also have tools to run your business and scale your growth.

You have access to a wealth of automation templates, from gathering leads to creating high-converting landing pages you can run split testing with. 

Where Ontraport stands out is the payment forms within its built-in payments platform. You can 

Think of Ontraport as an all-in-one option, and although it costs the same as ClickFunnels, you have a wider range of business automation tools.

Advantages to ClickFunnels

• Numerous automation templates to run your online business as smoothly as possible.
• Responsive and beautiful landing pages.  
• Includes email marketing, built-in CRM, e-commerce, landing pages, and membership sites all in one place.

Disadvantages to ClickFunnels

• Similar pricing structure, which starts at $79 per month up to $297 per month.
• You would need to purchase the $147 plan to receive many of the same features ClickFunnels offers in its basic plan.

Learn more about Ontraport here. 

The bottom line

While ClickFunnels offers a full range of sales funnel services, from the initial design to the email marketing after you’ve gathered a user’s information, there are other options waiting to be explored. It’s important to understand what other online marketing companies offer, so you can choose the one that works best for you.