There are an estimated 30,000 plus dry cleaners in the United States, which means there is plenty of competition for this staple in the community.
To stand out, dry cleaners can’t rely on location alone. They have to get the word out as to why their service is better than the one around the corner.
This is where dry cleaning advertising comes in — but it can’t be just any message.
When it comes to marketing, you have many options. That said, you need something that can target your potential customers on a local level. You also need something where you can put the right message in to set yourself apart from your competitors.
This is exactly what Facebook ads offer.
Here’s a closer look at how you can use Facebook ads to up your dry cleaning advertising game.
Why Facebook Ads are Effective for Dry Cleaners
Facebook ads are a smart component of an overall marketing campaign. While Facebook ads have been shown to work for mega-sized corporations, they are a fantastic strategy for small businesses as well. Why?
Practically everyone and their brother uses Facebook and Instagram on a daily basis. This includes people who need a dry cleaning service.
Additionally, you are able to directly advertise to people in your target age group and location. This is an ideal combination for dry cleaner owners since your business is steeped in the local community.
Getting Started with Dry Cleaning Ads
Let’s focus on the idea of using Facebook ads for dry cleaning advertising ideas. To use this method, you need a sound strategy.
But don’t worry — you don’t have to be the owner of a fancy advertising agency to determine which course of action to take. Keep in mind these best practices for getting started.
Before we dive into Facebook ad ideas, be aware these suggestions are best suited for dry cleaners who have a website.
If you don’t have a website, then consider making this one of your first marketing strategies. Facebook ads are a great way to promote your business, but you need a place to point a potential customer once they view your ad.
Determine Your Advertising Goal
When creating a Facebook ad campaign, the last thing you want to do is wing it. It’s critical to the success of the campaign to start with a clearly defined goal.
Sure, as business owners, we all “want more business” as our goal. But it’s time to drill down further.
For dry cleaning advertising ideas, you have a wide variety of goals to choose from. These could include:
- Promoting your location and how convenient it is to the community
- Highlighting a specialty service, such as wash and fold
- Showcasing your free delivery and pick up services
- Offering a coupon for a segment of customers (senior citizens, students, etc.)
- Talking about the importance of dry cleaning items before the change of a season
These are only a handful of ideas, but the important point to stress is how they are specific objectives you can base your campaign on.
Once you have a concrete idea nailed down, it sets the tone for your imagery, copy, and target audience.
Get Specific with Your Offer
Another key fact with Facebook ads is that you need to make the message as crystal clear as possible. Since you only have a second to grab someone’s attention before they move on to the next idea, you need to make your offer super obvious.
For example, if you are running a 10% off special for all military members, be sure to use that exact language. Don’t use a vague phrase such as “ask about our military discounts” or “discounts available.” Let them know right away who qualifies for what.
Understand Your Target Audience
Another to-do with your Facebook ad campaign is to understand your target audience. Who benefits the most from the message in your ad?
Once your offer and goal are determined, you should have a better idea of who your target audience is.
For example, if you are trying to build up your business by advertising your wash-and-fold service, then you might narrow your target audience to men and women who are busy parents. These are people who have a lot on their plates and would benefit from a service like this.
Check out this video for step-by-step instructions on How to Create a Facebook Ad Campaign.
Examples of Facebook Ads for Dry Cleaners
Here are a few recent examples of Facebook ads promoting local dry cleaners to give you a little inspiration as you’re putting together your own campaign.
Example #1 With a Defined Goal
The goal of this ad is simple but effective. It is meant to put a spotlight on cleaning a comforter. Perhaps people forget about taking their comforters to the dry cleaners on a regular basis. Some people may not even know this is an option.
Either way, the ad gets straight to the point, and the message addresses a common pain point for people who own a big, bulky comforter.
Example #2 with a Clear Offer
This ad works for two reasons. First, the target audience is obvious (college students), plus the offer is spelled out. Additionally, the pick-up and delivery service is free for college students if they sign up for the Wash-and-Fold service.
Example #3 Where the Target Audience is Noticeable
In this ad example, the target audience is also understood. The message is meant for anyone who is headed back to the office for their job. While this is a more generic ad for all local dry cleaners, the message could easily be adapted to people in your local area.
Plus, take a look at the bright, crisp image used. Imagine how well this would stand out in a crowded newsfeed?
More Tips and Tricks for Dry Cleaning Advertising Ideas
You want to get the most out of your Facebook ads budget, so starting your campaign off on the right foot will help you see results sooner. As you’re creating your ads, keep these other best practices in mind.
Use High-Quality Images and Graphics
Facebook users want to see appealing images. Think about how you interact with your newsfeed or Instagram posts.
Would you take notice of a business using a boring graphic or a blurry, low-quality image? The answer is likely no. And you should assume your target audience feels the same way.
Instead, take time to create an imaginative graphic or use high-quality images. Try using a service like Canva, which has completely free options for creating graphics.
There are tons of budget-friendly options out there for images and graphics, and they can go a long way in your marketing campaign.
Create Concise Copy
You don’t have to be a professional writer to make your ads stand out, but you do need to use copy centered around your target audience. Make sure you get straight to the point in your ads with concise wording.
Basic copywriting guidelines include using words and phrases that appeal to someone’s emotions. Be sure your audience knows how your business solves a pain point.
Like our earlier example of busy parents who might need a wash-and-fold service — talk about solving someone’s pain! This would be an easy pain point to address with the right copy.
Be Open to Testing and Experimenting with Ads
One of the best aspects of digital marketing is the ability to test concepts and see the results right away. When you run Facebook ads, it’s no different. You’ll immediately have access to insights to show you how your ad is performing.
But you shouldn’t stop at simply reading your insights. Instead, use your insights to help tweak your message or change it altogether.
You also have the option to run split testing with Facebook ads so you can see which one performs the best.
Once you know what resonates with your potential customers, take it and run with it in all of your ads.
The Final Word on Dry Cleaning Advertising Ideas
Facebook ads can deliver the results you’re looking for when it comes to dry cleaning advertising ideas. They are an ideal method for getting a targeted message to your potential customers.
If you’re looking for next-level advertising ideas for your business, specifically with Facebook ads, take a look at our Facebook Side Hustle Course. You’ll quickly find out what small business owners have been doing for years to grow their own business.