Marketing a training program can be a challenge. If you’ve ever been in a situation where you created an information-based product and launched to crickets, then marketing was likely the issue. It’s important to know your audience and communicate early and often. Start building your email list right away, focus on the problem that your[…]
Conversion Rate Optimization – Stop Missing Out on Sales
A conversion rate is what percentage of visitors to your website complete the desired action, such as make a purchase. Conversion rate optimization is when you focus on increasing that percentage. Typically, you do this through a variety of actions, such as a better design, more compelling copy, or a smoother checkout experience. If you[…]
Our Last Episode…For Now… – Episode 155
This is it… Our last podcast episode… For now! The journey doesn’t end here. It’s not yet goodbye, it’s a see you later. For today’s episode, Mike and Bobby will talk about their plans on improving and making the Laptop Empires podcast bigger and better than ever. They will be back for more brand new[…]
Scattershooting Business Topics #2 – Episode 145
Ever wonder what having your own business is like? Or how your day to day life could change? Building a successful business is a process. It takes time, hard work, patience, daily experiences and even failures. In today’s podcast, Mike and Bobby will play another fun question game. Stay tuned as they share their thoughts[…]
Ditching the Corporate World for Entrepreneurship with Lauren Zoeller – Episode 138
There are plenty of benefits to working in the corporate world, but some people feel they aren’t given the chance to grow at the pace they desire. On the other hand, there are some who have already risen to the top with a fat salary, however, still feel something’s lacking… And they start to ponder[…]
Creating a Hands-Free Business With the Kings – Episode 136
Earning money and taking care of your growing family are both vital tasks. However, meeting your family’s financial needs while being readily available for your children and/or spouse can be truly challenging if you have a 9-to-5 job. And these are the very reasons why many are dreaming to own a business. Joining Bobby and[…]
How To Improve Retention For Your Membership – Episode 134
Are you checking your churn? If you’re thinking about making butter, unfortunately, it’s not that. We’re referring to customer churn which transpires when your subscribers ceased doing business with your service. Though entrepreneurs love recurring income, it can be difficult at times to continue business growth and beat churn. In today’s podcast episode, Bobby and[…]
Creating A (Physical) Subscription Newsletter with Chris Orzechowski – Episode 133
Email is indeed a fast and important method of business communication. Despite the digitization of customer experience, it’s still a fact that most people are overwhelmed by the number of emails received daily. As a result, you simply delete or just skip some of the newsletters inside your inbox. And as the world becomes digitized,[…]
Escaping the Daily Grind With an Online Course – Episode 131
It’s easy to get caught in a nonstop cycle of work, work, and even more work. Non-stop grinding can cause burnout, especially when it reaches the point where it’s all-consuming. Wouldn’t it be nice to find a way to escape the daily grind and have more lifestyle freedom? In today’s podcast episode, Bobby and Mike[…]
Structuring Your Membership Community Content – Episode 129
Building a membership site is not an easy task and the hard work doesn’t end once people join your group. Your next important goal is to keep them engaged in order to stay inside your community. Interaction promotes an active community and having well-structured content is crucial for the members to follow through. So how[…]
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