In this episode, Mike and Bobby discuss the types of content they consume, and the things they tend to avoid. “When coming up with your social media strategy, you have to talk about beginner level things to generate reach to get to your target audience of advanced people.” – Mike Yanda Welcome to the Laptop[…]
Personal Brand vs. “Brand” Brand – Episode 179
Welcome back to the Laptop Empires show! Mike and Bobby discuss their personal experiences with creating their brands and how they and other successful entrepreneurs transitioned between personal and professional branding. “Your brand is more the voice and the message than it is the name.” – Mike Yanda Welcome to the Laptop Empires podcast hosted[…]
How to Use SEO to Turn Your Content Into a Living – Episode 178
This week, Bobby and Mike discuss SEO and how it’s so important to growing an online business or brand – and how you can use it to convert leads into sales. They also discuss misconceptions about SEO and keywords, and some underutilized methods of converting lower volume searches into paying customers. “Everybody leaves out the[…]
Social Platforms and Their Next Move Towards Short-Form Content – Episode 177
Welcome back to the Laptop Empires show! In this episode, Mike and Bobby discuss the current momentum of short-form media and how social platforms are adapting to it- and where it’s going in the future. Mike also shares his content strategy with TikTok/YouTube leading into the future. “TikTok is interesting, it feels like a video[…]
Parenting While Pursuing an Online Business – Episode 176
Welcome back to the Laptop Empires Podcast! This week, Bobby and Mike discuss their experiences with parenting while growing their online businesses – and how it’s completely worth the struggle and hardships. “I think the thing that people kind of maybe don’t think about as much is spending time with kids is super important cause[…]
I Asked Marko of Whiteboard Finance How He Built His YouTube Business – Episode 172
Welcome back to the Laptop Empires show! Today Mike is joined by Marko Zlatic, who is the owner of Whiteboard Finance – a successful personal finance YouTube channel targeted at entrepreneurs and investor. “I’m not special, you’re not special. Yes, we have our strengths, we have weaknesses. I think at the end of the day,[…]
How We Hire, And Why It’s So Important As An Online Business Owner – Episode 170
Welcome back to the Laptop Empires show! Today Mike and Bobby discuss hiring new people in their businesses and how they’ve gone hiring previously. Should a business owner also consume content, and is it important to work less as an owner to be successful? “I’ve been doing this a long time. I’ve done the grind.[…]
Discussing Work-life Balance as Online Business Owners – Episode 169
Welcome back to the Laptop Empires show! Bobby and Mike discuss work-life balance, and how hard it is specifically as a father and as a business owner. They also talk about sleep schedule, work efficiency, and their ideal day-to-day routine and priorities. “I want my kids to see me build a thing and I want[…]
How We Knew When To Quit Our 9-5 Jobs (Would We Let Our Kids Do the Same?) – Episode 168
Welcome back to the Laptop Empires show! In this episode, Mike and Bobby discuss what it was like quitting their jobs to go into an online business, what they would do if their kids wanted to be entrepreneurs, and the types of people that leave hate comments online. “How you react is like a big[…]
The Irritating But Necessary Parts of Online Business – Episode 167
Welcome back to the Laptop Empires show! Mike and Bobby discuss things they didn’t know about when they started businesses – bookkeeping, taxes, networking, investing in the business, and personal development. “Spending money to get access to people that have money is a very wise investment.” -Bobby Hoyt Welcome to the Laptop Empires podcast hosted[…]
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