This week, Bobby and Mike discuss SEO and how it’s so important to growing an online business or brand – and how you can use it to convert leads into sales. They also discuss misconceptions about SEO and keywords, and some underutilized methods of converting lower volume searches into paying customers.
“Everybody leaves out the intent piece. The intent piece is the massive piece of the puzzle, but a lot of people start with just like they’re desperate for some kind of traffic. And because of the advice of like go after low volume keywords, or long tail keywords, like that’s been around forever. I’ve seen this in huge blogs all the time, they can rank on that but have nothing to do with anything that they’re selling.” – Bobby Hoyt
Welcome to the Laptop Empires podcast hosted by Bobby Hoyt (Millennial Money Man) and Mike Yanda (Red Dirt Marketing Co).
In this weekly podcast, the former Band Director(Bobby) and Attorney(Mike) share cutting-edge strategies for growing online businesses. The duo pull on their experiences building blogs, online communities, and courses to grow businesses for themselves and other business owners.
Every episode is packed with content and actionable strategies presented in a laid back, conversational manner. No topic is too big or small for this no-filter show about making money online and having fun doing it.
Whether you’re a full-time entrepreneur, side hustler, or you’re thinking about joining this crazy online business world, you’ll want to join the Laptop Empires crew each Monday and learn how to create an online business that lasts.
In this episode, here is what you’ll discover:
- Knowing what your customers might be thinking about
- Process of finding keywords
- Your desired outcome and how to reverse engineer
- Your funnel structure
- Targeting high intent people
- Sales call method
- Building up your email marketing
- Personal brand and Brand brand
Items Mentioned In The Show:
- Episode 177 – Social Platforms and Their Next Move Towards Short-Form Content
- Facebook Ads
- Facebook Side Hustle Course
- Growing on Tiktok to Get Traffic
- Mike Yanda
- Millenial Money Man
Contact Bobby & Mike:
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