This 2021 Kajabi review includes updated and new features released for Kajabi’s 10th anniversary.
Kajabi is one of the most popular online course platforms right now, but it’s different from many of the other options out there.
The tl;dr version is that Kajabi can be used for much more than just creating courses. It has email marketing capabilities, strong selling tools, and will help you create a variety of digital products that can help you grow your business.
My Kajabi review is going to dig into the top features, pricing, compare it to popular platform Teachable, and explain the pros and cons.
Kajabi Review 2021 (Newest Features) – Will it Help You Sell Courses?
What is Kajabi?
Kajabi is an all-in-one course creation platform, and I’m serious about the all-in-one part. Kajabi combines tools for building courses, email marketing, website creation, CRM, e-commerce, and more.
Kajabi’s goal is to be the only thing you need to create and sell online courses. Rather than relying on multiple platforms, hacking things together, making sure your integrations are all set up, all of your business needs can be housed within the Kajabi platform.
You can actually use Kajabi for more than courses. There are creation tools for membership sites and coaching programs as well.
All-in-one means there’s a lengthy list of features, and I want to explain the top features in terms of how you can use Kajabi for your business.
1. Creating digital products
Kajabi offers Product Blueprints to give you fully customizable options for creating your digital products. These blueprints make sure you’re not overlooking anything.
You click on one of the six current Product Blueprints to get started. They are:
- Community: This is like a Facebook Community, but it lives inside your Kajabi site. You can engage users, foster community, encourage collaboration, and more.
- Mini course: A single category course that can be a less expensive alternative to a full online course.
- Online course: A more immersive course blueprint that allows you to break your course down into five separate categories.
- Evergreen training: This course stays fresh with drip content that you control when it’s delivered to your students.
- Start from scratch: Create your own structure or use this option to bring over an existing course from another platform.
- Membership: This is a place for managing on-demand resources and content for your subscribers.
There are 12 customizable themes for your product pages. You can edit the individual pages, categories, products posts, and more within each of those themes. These are all mobile friendly themes, too.
The way Kajabi products are organized is into categories and posts. Your product would be something like your course. Categories are like modules or topics that contain individual posts.
Below is what the course builder looks like with arrows pointing to the categories. You actually create up to 30 subcategories within each category.
The posts can have any combination of text boxes, audio files, videos, downloads, and/or assessments. There’s a drag-and-drop editor so you can move things around and reorder them if necessary.
All of the products you create will show up in your site’s product library with a title, description, and product thumbnail. Again, all of this is customizable.
A potentially useful feature is segmenting, tracking, and tagging users based on how much of your videos they’ve watched. You can set this all up in any Kajabi product that has a video content.
2. Launching your products
One of Kajabi’s biggest selling points is something they call Kajabi Pipelines. These are automated marketing and sales funnels, which include landing pages, email campaigns, and an offer to potential customers.
There are six different pipelines you can use and customize for your products – freebie, sales page, product launch, zoom webinar, free book, and coaching campaign pipeline. Each pipeline includes a set number of pages and emails so you can reach your desired outcome.
Here’s what the pipeline looks like for a Zoom webinar, which you might use as a lead magnet to garner more interest in a product. It includes:
- Registration page where potential customers sign up for the webinar
- Confirmation page telling them they’re registered
- 4 emails leading up to the webinar so they don’t forget
- The webinar itself where you explain the value of your product and possibly a pitch
- Sales page registrants go to immediately following the webinar
- Up to 5 more emails post webinar that lead to a check out page for your product (this is if they haven’t purchased the product yet)
You select which pipeline you want to use, and then go through a checklist to upload the necessary content. Once that’s all been added, you can launch it.
3. Selling features
Kajabi’s integrated checkout accepts payments via Stripe or PayPal. You can offer students payment plans on your courses and other products.
For membership sites and communities, you can set up weekly, monthly, or annual subscriptions. You can list those products as one-click upsells to provide more value to students in your courses.
You can offer coupons or free trials to generate interest.
Kajabi is even set up for selling physical events and products. For physical events, like attending an in-person consultation or coaching session, you’ll use a Ghost Offer. That just means there’s an offer that isn’t linked to a product page.
Physical products can be sold by connecting your existing Shopify collection to your Kajabi site. But if you don’t have Shopify, you can set up a Shopify Lite account – it’s a less expensive option if you have an existing website like through Kajabi or WordPress.
4. Email marketing
The Kajabi Email editor has over 15 pre-made templates for whatever kind of email broadcast you want to send. Just like everything else, these are all fully-customizable.
Broadcasts are single emails that are sent out to any chunk of your email list. There are options for segmenting users, emails can be based on who is a member or student, or you can send broadcasts to everyone on your list.
You can also create and send email sequences based on certain triggers. For example, you could set a trigger for students who have been inactive in your course for so many days.
Kajabi’s Email Editor also includes subject line validation that checks for potential spam triggers and suggests fixes if necessary. And there are email list hygiene capabilities (new feature added in 2020), like requiring double opt-ins and unsubscribing or removing inactive contacts.
Kajabi has a robust reporting and analytics tools so you can keep track of sales, students, page views, opt-ins, affiliate sales, and more.
Your Analytics Dashboard is your homebase for all of that information. At the top you get purchases and net revenue over the last 30 days, total revenue, and a sidebar with a live activity feed.
6. Additional features
Here’s a list of the features I haven’t included in my Kajabi review so far:
- Automations you can add to pipelines, pages, products, events, forms, offers, posts. Automations set up if this, then this conditionals that trigger actions based on what the user does.
- Built-in SEO optimization – in 2020 Kajabi added the ability to add alt-text to all images on your site
- Custom domain name for your site
- Unlimited hosting for videos, photos, audio, and other digital files
- Video hosting is through Wistia
- Auto-scaling technology to adjust to any number of users
- Abandoned cart recovery – triggers emails to get potential customers another chance to buy
- Course insights to see how your students are progressing through your online course content
- Mobile app creation that has one-touch access for all of your online content
- Kajabi Partner: an affiliate program that pays out 30% for anyone who signs up through your Kajabi link
- Free SSL certification for site which is enabled on all of your pages
- Third-party integrations for AWeber, Drip, Segment, ConvertKit, ActiveCampaign, ClickFunnels, and MailChimp
- Kajabi University: courses, boot camps, how-tos, and guides that teach you how to use all of Kajabi’s tools
- Dedicated space for a blog attached to your Kajabi site
- Kajabi emails now come from your own custom domain (new 2020 feature)
For more online course platforms, check out: 7 of the Best Teachable Alternatives.
Kajabi is subscription based and has three different plans that you can pay for on a monthly or annual basis (annual plans are discounted). There aren’t any free plans, but all Kajabi plans do come with a 14-day free trial.
The easiest way to explain the difference between these plans is that it’s based on the number of products and pipelines you’ve created, contacts, active members, and admins. Most new users will find the Basic plan is pretty sufficient with 3 products and 3 pipelines.
What Basic lacks in comparison with the Growth Plan (besides the number of products, pipelines, and contacts), is that Growth gives you:
- 24/7 live chat support
- Advanced automations
- You can remove Kajabi branding
- Your own affiliate program
All three plans include access to Kajabi University, 0% transaction fees, and ready to use templates.
Kajabi vs Teachable
Kajabi and Teachable are two of the most popular course platforms right now – full disclosure: we’ve used Teachable for our Facebook Side Hustle Course and Facebook Ads for Bloggers – but these two platforms aren’t the same at all.
Both are intuitive sites that will let you built beautiful courses, but there are two major differences:
Kajabi is built for selling
Kajabi Pipelines are set up for helping you sell your online content.
These are really standout features that you won’t find with most online course platforms. Teachable can help you create some stellar educational content, but lacks the advanced marketing features.
Kajabi isn’t cheap, but Teachable has affordable options for as little as $29/month. It’s really basic, but it gives new course creators the chance to test things out before putting in a big financial commitment.
What you’re paying for with Kajabi are extras like advanced marketing features. Those might not seem important now, but it could in the future.
Learn more about Teachable in Teachable Review: The Best Option for Hosting Your Course?
Kajabi pros and cons
- Kajabi is an all-in-one solution that could potentially save you some money if you use all of its features.
- Strong support team that’s available for 24/7 live chat (with Growth Plan and up)
- Kajabi Pipelines are a solid marketing solution and can be customized for any of your digital products
- Kajabi is expensive, and it will feel even more expensive if you’re still paying for an email service provider, CRM, landing page software, etc.
- If you have an existing course from another platform that uses SCORM or xAPI/TinCan or use course authoring tools like Captivate or Articulate, Kajabi wouldn’t support your content.
- You run the risk of relying on one platform. All-in-one is good, but if you housed everything on Kajabi and something happened (very, very small chance), you run the risk of your business being out of commission for a bit while the issue is fixed.
Kajabi review – the final word
I could see how Kajabi could be a little overwhelming for new users – there’s a lot there. Fortunately, Kajabi University has really helpful and easy-to-understand guides so you can get the most out of it.
Pipelines are a serious selling point, and entrepreneurs can learn a lot about the marketing process by paying attention to how they work.
Overall, Kajabi is a stellar online course platform with plenty of options for selling all kinds of educational content.