If you have a website (or are getting ready to build one), there are times when you may want to advertise a special announcement, broadcast a product launch, or set up a registration page for a big event. This is where a landing page comes in. And a landing page builder for WordPress is one way to start creating this conversion tool.

Landing pages can actually be created as a stand alone page, without a website. But for those of you who do have a website and want to call attention to something, then a landing page is a great way to market and create a buzz. 

The best part? You don’t have to know how to code anything or make complicated changes to your own website — the landing page builder plugin does the work for you.

What to Look for in a Landing Page Builder for WordPress Plugin

What do you look for when there are so many choices on the market?

Easy to Use

There is no point in installing a landing page plugin if you are only going to be frustrated with the process. One of the most important qualities to look for is ease of use. Most people prefer the drag and drop builder for building a landing page, and this is one of the easiest methods to use.

Templates

If you want to take most of the guesswork out of the process, look for a program with ready-to-go templates. This is perfect for those of you who know they need a landing page, but aren’t quite sure where to start. You can even find templates tailor-made for your digital product or business.  

A/B Testing

Conducting a test is an essential part of the world of landing pages. Using a plugin that allows you to do split testing — where you compare one landing page’s performance against another — is invaluable.

This immediately gives you feedback on what message, image, offer, etc. is gaining the most traction — or isn’t resonating with your audience at all. Whatever the results, A/B testing gives you the data to make decisions so you can quickly pivot. 

Media Capabilities

Look for plugins allowing you to use different media, such as videos, gifs, audio, or images. If the landing page can’t handle the multiple types of media, then you should look elsewhere. 

Email Integration

Building an email list is essential to any website owner. Look for a plugin with email integration capabilities and one helping you capture this critical piece of information. Plugins should integrate with services such as Mailchimp or other email marketing services. 

5 Landing Page Builder Plugins for WordPress

#1 LeadPages

Leadpages includes over 160 industry-specific templates and an easy to use drag and drop editor. You can add opt-ins, popups, and even built in payment options for  your page. 

It integrates with Facebook ads and third party email services. 

Leadpages also allows for A/B testing of different layouts and copy and provides analytics so you can see how your pages are performing. 

Pricing

For $27 per month you receive:

• One site
• Unlimited traffic and leads
• Free custom domain and free hosting
• Templates
• Lead notifications
• Tech support
• Access to integrations

The Pro plan is $59 per month and you receive the Standard Plan features, plus:

• Take online sales and payments
• Unlimited split testing
• Emails trigger links
• 10  opt-in text campaigns

The Advanced Plan for $239 per month is available but gives you more integrations, accounts and campaigns. 

Why We Like It

LeadPages works with Facebook Ads so you can easily send users interacting with your ads directly to your landing page. Plus you can take payments right there on the landing page – which is not available with every plugin. And with the ability to run testing, you can quickly figure out which message your audience is responding to the most. 

Learn more about Leadpages here. 

#2 Instapage

Instapage has over 200 templates to get you started and also offers a drag and drop free form editor for custom pages. 

They also offer detailed analytics, including heatmaps so you can tell exactly how people are interacting with your page. 

Their landing pages also integrate well with your online ads. 

Pricing

With the $199 per month plan, you have access to:

• Unlimited conversions
• Multi-step forms
• Testing
• Detailed analytics, including heatmaps
• Integrations
• Google Single Sign-on (SS0)

Or you choose a custom plan that gives you access to a greater number of features, like the ad spend tools and a dedicated Customer Service Manager.

Why We Like It

Instapage has unique features you won’t find with other landing page builders, such as heatmaps for highly-detailed analytics. Plus you can easily incorporate videos into your landing pages and customize each page in ways you only dream of. Instapage really is a full suite of conversion tools, which is appropriate for larger businesses, and which is also why the price tag is heftier versus other page builders. 

Learn more about Instapage here. 

#3 Elementor

Elementor is a free WordPress plugin with the option to upgrade to premium features for $49 per year.

It also uses a drag and drop editor with 75 templates to get you started. It also has 20 dedicated form fields to customize the landing page to meet your exact needs. 

It integrates with WooCommerce so you can sell directly from your landing page. 

Premium features include countdown timers, share buttons, animation, and other tools. 

Pricing

Elementor is free to download, which is great for small businesses on a super tight budget. If you want to upgrade to premium, it costs $49 per year or more, depending on the number of websites you have. 

Why We Like It

While the free version is a great option for someone who is just starting out, upgrading is still relatively affordable at only $49 per year. Plus 8 million professionals use Elementor for landing pages, making it an extremely popular plugin. 

Learn more about Elementor here. 

#4 Landing Page Builder

Landing Page Builder is a free WordPress plugin that uses the same visual editor you use to build other WordPress pages. 

You can create popups, opt-in forms, and other sales pages from their templates. It also integrates with WooCommerce so you can make sales directly from your page. 

It also integrates with email service providers, so getting people onto your email list is easy. 

You can upgrade to add additional features such as A/B testing, videos, and additional design elements. 

Pricing

The Landing Page Builder is free. If you want the advanced option, it is $48 per year for one website, and increases for more websites. 

Why We Like It

Landing Page Builder deserves a mention because it is another free option. It uses a different editor than the drag and drop style, but the visual editor may be one you’re already familiar with from other WordPress pages. If you want to create simple landing pages and don’t want to invest large amounts of time or money into the project, then this is a solid option and still packed with tons of features. 

Learn more about Landing Page Builder here. 

#5 Beaver Builder

Beaver Builder uses a drag and drop editor and a variety of templates to get your design off to a quick start. Pages load quickly and there are content modules to show you how to get started using their tools.

Pricing

The standard version is $99 for single websites. This includes the templates and content modules, plus it includes access to customer support. There are other options to purchase for multi-site or agencies. There is also a Beaver Builder Lite version, where you can try out some of the features of Beaver Builder for free. 

Why We Like It

The full customer support feature may come in handy as you are learning how to build pages. Once you get started, you can build stunning pages with the drag and drop editor. Reviews are positive for the easy to use editing features and how quick customer service is to respond to questions. This is a great option if customer support ranks high on your list. 

Learn more about Beaver Builder here. 

Why Landing Pages are So Important

Landing pages are a useful addition to almost any website. And while the benefits of drawing attention to an upcoming sale or product are great enough on their own, the right landing pages are worth much more to your site.

Increase Conversions

If your goal is to convert, then a landing page is one of the best ways to achieve this goal. You may want to sell an e-book, get new signups for your brand new newsletter, or build your email subscriber base.

Landing pages increase the likelihood of converting a browser into a customer.

Can Link With Advertising

If you run Facebook ads or Google Ads for example, you can link the ads directly to your landing pages. Imagine the consistency in messaging you can create with this type of landing page. It’s a continuation of your brand and message.

And again, the chances of converting someone you pulled over from the ad have now increased when you build a successful landing page. 

Focus on the Most Important Product

Whatever your product, service or event is, a landing page allows you to focus solely on this message. It gives you a clutter-free way to bring attention to your goal. 

Whether you want to appeal to someone’s emotions, show off a few benefits, or launch a new product, a landing page helps you focus on the right message. 

Capture Leads

A landing page is an ideal digital marketing tool to build your base. They can be designed to collect data to build leads for your site. If someone comes to your landing page, then you may be able to collect data. This can be used for targeting ads, emails, and other marketing messages. 

The Bottom Line

When it comes to landing page builders for WordPress, you have plenty of options. But not every option is appropriate for your business needs. Some plugins offer the basics, while others have more features than a small business might ever use. Once you decide how much help you need creating effective landing pages, then you can decide which plugin works best for you.