Wondering how to run med spa Facebook ads for your client? Facebook ads are an incredibly effective way to advertise online. For companies, it brings awareness, leads, revenue, and traffic. And, it works for virtually any kind of business from dental clinics to retail stores, HVAC companies, and medical spas.
Here are five proven steps to help you run effective high converting Facebook ads for your medical spa clients.
How to Run Facebook Ads for a Med Spa
From Facebook Ads Manager or your Facebook page, you can start running ads for your med spa business in just a few clicks.
You’ll be able to research your audience, review your targeting, and see your ad’s performance all on Facebook. Start by building your ad at the campaign level, then you’ll drill down setting up your adset and then your ad.
5 Steps for Building High Converting Med Spa Facebook Ads
The process is a lot easier than you might imagine and you could have your ad fully created and sent to Facebook for approval in just minutes.
1. Choose a Goal
First, before you get started creating your Facebook ad campaign you want to figure out what your goals are.
What’s the purpose of your Facebook ad? Are you trying to collect leads for a free offer? Trying to bring attention around selling one or more of your products or services? Looking to increase your overall brand awareness online?
Once you determine what your goals are, then you can get started building your campaign and move onto the next step which is creating your offer.
2. Create Your Offer
When creating your offer, remember it needs to have high appeal and capture your audience’s attention. It should be so irresistible that it stops them from scrolling, dead in their tracks.
- It should be valuable to your target audience
- The offer should be specific
- It should be problem-solving
A valuable offer gives the user more than they pay for. It should be worth it enough to grab your viewer’s attention and spark interest.
Specific offers mean the ad should clearly communicate the ask. Does the ad ask them to fill out a form, shop online, or get a freebie offer in exchange for the email address?
Then, it should solve your customer’s pain point, whatever that may be. Your customer has a problem and your product is the solution.
Here are some examples of valuable, specific, problem-solving offers:
- 75% OFF all coolsculpting packages
- $100 OFF all skin and body treatments
3. Choose Your Target Audience
This is the step a lot of marketers struggle with and it can make or break your ad.
Your target audience is who you’re targeting your ad to. To do this well, you’ve got to know your customers.
Who are they? What do they do for a living? Where do they live? What are their pain points?
Think about things like:
- Demographics (age, gender, etc.)
Then, start building your ad.
4. Choose Your Ad Type
Here are the ad types available and what they do:
Lead: Lead ads allow you to collect someone’s information without them having to leave Facebook. They fill out a form right on Facebook and you can ask for items such as email address, phone number, and specific questions to help you identify them as a potential customer. Once you have this you can follow up with them directly.
Engagement: This is for when you want prospects to engage with your company (comments, likes, etc.). This could be helpful when you want to create awareness around a specific offer like a holiday discount or business sale.
Reach: If you’re trying to get your company seen by the most people possible then this is the objective you want to choose.
Brand Awareness: Introduce your company to the public and make a name for yourself in the med spa industry with the brand awareness objective. This is a good choice for new businesses that want to announce their presence.
Conversions: If you want prospects to be actionable and do something after reviewing your ad, whether it’s making a purchase or joining your email list, choose the Conversions objective.
I think you should try Facebook lead ads. The form they fill out on Facebook is customizable to your specific business. So you can get the exact information you need to move forward with the customer. For example, you can know right away which service they are interested in, or what problem they are having so you can suggest a specific treatment.
You can also sync it with your CRM which allows you to keep track of and follow up with each lead.
Leads are super valuable. They’re an opportunity to gain a new customer, get repeat business and word of mouth referrals in the future.
Once you’re ready to start your ad campaign, you’ll head to Facebook Ads Manager to start building your lead ad.
5. Following Up with Your Leads
This is the most important part, the follow up. Once you get a lead, take action and follow up with them to close the sale.
Set up an email with your email marketing software that will send an email automatically when a new subscriber from your lead ads joins your email list. Offer them a coupon or special offer if they take the next step in becoming a customer – whether that is booking a service or scheduling a consultation.
Med Spa Facebook Ads Targeting
Facebook ads targeting for med spas doesn’t have to be as tricky as you think. Here are some targeting ideas you can take advantage of to make sure you’re showing your ads to the right audience:
Imagine if you could take your existing clients and duplicate them then, market to those people on Facebook. That’s kind of how lookalike audiences work on Facebook.
You could take a group of your existing clients, such as from your email list, for example, then put them into Facebook to create lookalike audiences. Facebook will go out and start hunting for customers like yours to show your Facebook ads to.
Lookalike audiences can be a great tactic to employ. People who might be interested in your med spa clinic will be shown your ads and then that could develop into a lead from there.
Retargeting happens when people who saw your ad or business online are shown your ad again at a later date. Seeing the same thing multiple times can increase the chances of someone taking action.
Customers need to see a marketer’s message 7 times before they pull the trigger. Retargeting helps you practice the rule of 7 in your advertising strategy.
Interest targeting is a neat way to find people who have specific interests related to your product and use that interest as a parameter for showing your ads.
For example, someone interested in skincare or anti-aging products might be interested in med spas. So, use those interests when you set up your Facebook ads so your ads can be seen by them.
Demographic targeting is about using basic demographics like age, gender, and location to narrow down a customer pool. Try using demographic targeting alongside other targeting to get you better results.
What Kind of Facebook Ads Should I Run?
I recommend running lead ads. These are easy to set up and get you the outcome you’re looking for, leads. You can experiment with other types of ads to see which ad type you like the best and which one performs the best but lead form ads are great to start with.
Lead ads are one of the top ways to generate leads on Facebook.
Best Practices for Creating Facebook Ads
Keep your audience in mind. Use ad graphics and video that appeal to your target customer. Make sure your message is short, clear, and to the point.
Make your message enticing and hard for the viewer to scroll away from.
Keep your copy ad-relevant and make it match your ad graphic/video and call-to-action. If you’re asking prospects to fill out the lead form, don’t make your copy be about shopping on the website.
Give Facebook enough time to gather data around your ads so it can find the right people to serve your ads to and optimize. It’s recommended you give it at least 24 hours but up to 48 hours is best.
Final Thoughts on Med Spa Facebook Ads
Lead ads work well with med spas because they give you an opportunity to follow up individually with your potential client.
Successful ads are eye-catching, have a strong call to action, and offer something valuable to your target audience.
Choose your audience carefully using lookalike audiences, interest targeting, and demographics.