Everyone wants to create their product/course and then get straight to selling. Most people seem to miss a crucial step in between when the product has been created and selling the product.

The steps we took during the pre-launch in our humble opinions is what set us up for success with both our launches. In this second episode of the 6 Figure launch series, Bobby & Mike share their views on Why the Pre-launch is SO IMPORTANT, they see it as being JUST as important as the launch itself. They even give a real-world example of pre-launch that you are likely to have experienced, but maybe didn’t notice it as pre-launch.

“All you are doing with the pre-launch is priming the pump” – Bobby Hoyt

Welcome to the Laptop Empires podcast hosted by Bobby Hoyt (Millennial Money Man) and Mike Yanda (Red Dirt Marketing Co).

In this twice-weekly podcast, the former Band Director (Bobby) and Attorney (Mike) share cutting-edge strategies for growing an online business. The duo pull from their experiences building blogs, online communities, and courses to grow businesses for themselves and other business owners.

Every episode is packed with content and actionable strategies presented in a laid-back, conversational manner. No topic is too big or small for this no-filter show about making money online and having fun doing it.

Whether you’re a full-time entrepreneur, side hustler, or you’re thinking about joining this crazy online business world, you’ll want to join the Laptop Empires crew each Monday and Thursday and learn how to create an online business that lasts.

In this episode, here is what you’ll discover:

• The importance of brining in a PRO
• The Inception method – How to get your ideal prospects to help you come up with hooks for your copy
• The music industry model and How Drake pre-launches
• Why it is important to get the stage set before sitting down to create the course
• How to effectively navigate the lack of social proof
• The reason it is important to be Flexible
• Why you should ALWAYS do what is right for the customer
• How to balance getting the word out without BORING your audience
• Why your pricing is important

Items Mentioned In The Show:

• The Facebook Side Hustle Course ( Use Code “WINE” to get $40 off)
• The Millenial Money Man Community

Contact Bobby & Mike:

• Connect with Bobby Hoyt
• Connect with Mike Yanda

Enjoy the podcast?

Thanks for tuning in to this episode of the Laptop Empires Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review.

Your reviews and feedback will not only help us continue to deliver great, helpful content, but it will also help us reach even more amazing entrepreneurs just like you!