Split testing the different variables in an ad has been a common practice not only on Facebook, but also on other types of advertising platforms. Testing variables in a Facebook ad at the start of every campaign is important not only to identify the winning ad set that will attract leads AND gives you the best cost per result, but this also allows us to gain valuable insights that we can use in our future campaigns.
On today’s episode, we will talk about split testing Facebook ads, how we do it, and the advantages of doing so. This topic is part of our offered courses and we typically talk about topics like this on our live training and group discussions. We believe greatly in the benefits of doing split tests and we also want to highlight this on today’s podcast for everyone to hear.
“Speed of implementation is more important than perfection. Because at the end of the day it is your audience that really determines the results. It doesn’t matter of you write the perfect ad if nobody clicks on it. The perfect ad is the one that people click on and take an action on.” – Mike Yanda
Welcome to the Laptop Empires podcast hosted by Bobby Hoyt (Millennial Money Man) and Mike Yanda (Red Dirt Marketing Co).
In this twice weekly podcast the former Band Director(Bobby) and Attorney(Mike) share cutting-edge strategies for growing online businesses. The duo pull on their experiences building blogs, online communities, and courses to grow businesses for themselves and other business owners.
Every episode is packed with content and actionable strategies presented in a laid back, conversational manner. No topic is too big or small for this no-filter show about making money online and having fun doing it.
Whether you’re a full-time entrepreneur, side hustler, or you’re thinking about joining this crazy online business world, you’ll want to join the Laptop Empires crew each Monday and Thursday and learn how to create an online business that lasts.
In this episode, here is what you’ll discover:
- The interesting concept about split testing
- What works and getting the best result possible
- The importance of being data driven and letting numbers speak for itself
- The 2×2 Method or the small version of the Michigan Method of testing
- How to do split testing effectively— copy, image, budget, naming etc.
- The importance of knowing how Facebook ads work
- The interesting information you can find on Facebook insights
- The value of doing small optimizations to lower down costs further and using the saved budget to grow your business more
- Split testing on list building campaign and split testing on traffic campaign
- The importance of trying things and not giving up easily
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