One of the primary ways to make money from blogging is through sponsored posts. When executed precisely, sponsored posts can be a great route and a steady stream of income. But what if we tell you that there is a strategy that will enable you to charge even higher sponsored post fees… and that this strategy can be very useful not only for the seasoned bloggers but as well as to new bloggers out there…
On today’s 75th podcast episode, we discuss how implementing Facebook Ads can effectively increase your blog’s revenue to charge higher fees for sponsored posts. Also, we added an entire training into one of our courses where we go through and show the Facebook campaign that we talk about on this podcast. So, if you want to hear more and learn how to do all these then hit that play button!
“Where this all came from, I was working with the bank and they wanted me to promote local branches and they wanted me to send an email out to my list… They wanted one tweet, one Facebook post, an email blast and a sponsored post that listed literally the locations of this bank. And so I was like, “Okay, I can do all of that BUT what if we just did Facebook Ads too on top of all that with a 10-mile radius to the actual locations so we can get more relevant impressions?,” and they were like, “That’s a good idea and we didn’t think about that,”. With that value-add, I got really excited about that and I was able to quote $5k and feel comfortable about it and they jumped on it immediately. And not only that they jumped on it, they wanted to do a second campaign on top of that because the results I provided were really good. So that was the strategy. Instead of just posting something on the blog or sending out something to my email list, how can I target the people they actually want to see this stuff? How can I actually get the right demographic? AND the answer is Facebook Ads.” – Bobby Hoyt
Welcome to the Laptop Empires podcast hosted by Bobby Hoyt (Millennial Money Man) and Mike Yanda (Red Dirt Marketing Co).
In this twice weekly podcast the former Band Director(Bobby) and Attorney(Mike) share cutting-edge strategies for growing online businesses. The duo pull on their experiences building blogs, online communities, and courses to grow businesses for themselves and other business owners.
Every episode is packed with content and actionable strategies presented in a laid back, conversational manner. No topic is too big or small for this no-filter show about making money online and having fun doing it.
Whether you’re a full-time entrepreneur, side hustler, or you’re thinking about joining this crazy online business world, you’ll want to join the Laptop Empires crew each Monday and Thursday and learn how to create an online business that lasts.
In this episode, here is what you’ll discover:
- Income from sponsored posts
- What can you add to your offer to sponsors that can help increase your earnings
- How the strategy works
- The value of Facebook Ads implementation
- Does impression matter
- How to get the right demographic
- The importance of protecting your email list
- Opportunity for new bloggers with no huge number of followers
- What does, “making the middleman looks awesome,” mean
Items Mentioned In The Show:
Contact Bobby & Mike:
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