When it involves digital marketing for your business, you have a boatload of decisions to make. How do you capture email addresses and leads? How do you get the word out online for your product? And one of those decisions may be choosing a service such as ClickFunnels or Leadpages. 

Both offer a way for everyday people to create gorgeous, eye-catching web pages to grab readers’ attention and convert them to your goal.

Digital marketing is constantly evolving. It’s tough enough to stay ahead of these changes, such as the latest algorithms with social media platforms or the latest trends with web-design.

But companies such as ClickFunnels and LeadPages take some of these marketing duties off your to-do list. Or at the very least, helps you run your digital marketing efforts more efficiently. Let’s take a closer look at what each one does and how they compare to one another, so you can ultimately decide which is best for you. 

Marketing with ClickFunnels and LeadPages

The goal of both of these companies is to pave the way for simple online conversions. 

Both of these services can help grow your subscriber base, sell a product or service, or get someone registered for an event. 

You may have heard of the term “sales funnel” before. The idea is you start with a broad marketing goal, such as advertising for an upcoming seminar. And then “funnel” your reader down to the registration step within the process (or whatever your exact goal is). 

Sales funnels are web pages designed specifically for highlighting a product or a service that help grow your business. This could be a sales page to collect email addresses, sell your latest e-book, or register readers for an event. 

Whatever your focus is, a sales funnel points your readers in the right direction, basically guiding them along the entire sales process. ClickFunnels and LeadPages give you the ability to achieve this, but each has a slightly different approach.

Similarities with ClickFunnels and LeadPages

Both software programs use a drag and drop builder and are designed to be simple enough for anyone to create a page. You do not need to have any special expertise to use either program. Both allow you to create desktop and mobile-responsive pages in one step. 

The two companies give you options for website and domain hosting, if you don’t already have your own website. Both companies integrate with many of the services you likely need or are already using, such as Shopify, WordPress, PayPal, etc.

If you are interested in split testing, you’ll have capabilities with both software options. Perhaps you have two ideas you want to test to quickly determine what funnel resonates the most. Each allows you the option to test two funnels at a time so you can quickly determine the highest conversion rate. 

Finally, both sites give you access to a dashboard to track your analytics. From there, you’re able to make data-based decisions on how to optimize your pages for higher conversion rates. 

ClickFunnels and Leadpages both offer a free 14-day trial. But then once the 14 days are over, the difference in the two becomes more pronounced.

What is ClickFunnels?

ClickFunnels is a service for marketing your website. And it does this with a number of different tools you can use from the beginning of the buying process to the very end. 

ClickFunnels makes it incredibly easy to create specific types of “sales” pages. They do this by using a drag-and-drop page building feature simple enough for almost anyone to use.

You choose the pages you want, such as an email opt-in. You can work from a template — and there are hundreds to choose from —  to edit and personalize for your goal.

ClickFunnels offers several features that may interest you as you’re creating the sales funnels, including:

Specific sales funnels for specific goals: ClickFunnels offers numerous funnels, including:

• Newsletter signups
• Webinar registration
• Sales pages
• Popups
• Application pages
• Squeeze page – to only collect email addresses
• Thank you page

Integrations available: You can integrate ClickFunnels to your WordPress for a seamless application on your website or on your Shopify site. There are a wide variety of services ClickFunnels integrates with, including Stripe and PayPal so readers are able to purchase directly from your pages. 

Email autoresponder: Another benefit with ClickFunnels is the ability to autorespond to your leads. Once you capture an email address, you’re able to send an email sequence right away. LeadPages does not offer this option, and you would have to work with an email service provider to accomplish this. 

Affiliate marketing available: With an upgraded plan, ClickFunnels has additional programs available to implement your own affiliate program for your site. 

Pricing: ClickFunnels pricing begins at $97 per month, with an option to upgrade to an unlimited account for $297 per month. You are free to cancel at any time.

These features are a tip of the iceberg for all that ClickFunnels has to offer with marketing. Think of ClickFunnels as a marketing tool for capturing leads with landing pages, and then walking the “browser” through to the last step with purchasing and follow-up. 

Check out our full review of ClickFunnels or get your free bonus funnel with our affiliate link here. 

What is LeadPages?

Like ClickFunnels, Leadpages is another popular site where you create sales funnels. 

LeadPages focuses on building landing pages for your website. A landing page is where your customers or browsers “land” on a single page. This page is meant to convert visitors, so the messaging has to be on-point. You can have the same marketing goals as you do with ClickFunnels — gaining registrations, selling a product, or capturing email addresses — the difference with the two is where the message is presented.

As the name suggests, LeadPages focuses on landing pages only. But these aren’t just any landing pages. You can create highly customized, professional looking pages meant to grab attention and convert. You also have the ability to add pop-ups and opt-in forms, which is another way to solicit email addresses or registrations. 

You can perform basic lead generation tasks with LeadPages, but the main star of the show is the ability to create spectacular landing pages that rival any big website. If you need one landing page, but you need it to shine, then LeadPages will walk you through the creation process step by step.

Leadpages is less expensive than ClickFunnels — starting at $27 per month for the basic plan. Plans with a greater number of options are available for $59 per month, up to $239 per month, and you receive a greater discount if you book an annual subscription, versus monthly.

Integrations: While ClickFunnels has 25 different third-party integrations, Leadpages offers over 40. Depending on which third-party marketing companies you already work with, this could make a difference. 

Leadpages is focused on landing pages: And finally, the biggest difference with ClickFunnels vs. Leadpages is that Leadpages specializes in landing pages. While lead generation and website building is possible, the focus is on the one page you need to convert. Where ClickFunnel offers tools for the entire buying process from the beginning to the end, LeadPages is focused on the conversion stage.

Related: The 6 Best Landing Page Builders

	Focus	Ability to capture email addresses	Autorespond capabilities	Website and domain hosting	Affiliate marketing program integration	Number of integrations offered	Pricing
ClickFunnels	Sales Funnels	Yes	Yes	Yes	Yes	25+	Plans start at $97 per month
Leadpages	Landing pages	Yes	No	Yes	No	40+	Plans start at $27 per month

Which should I choose — ClickFunnels or Leadpages?

The bottom line is, you have to know your goal before choosing which service is best for you. And since price is a major differentiating factor, you should understand what you’re getting for your money. 

ClickFunnels is all-inclusive, from the absolute beginning of the engagement process and creating the lead, all the way through to the purchase and the follow-up thank you note. If you need everything from soup to nuts for your marketing efforts, then ClickFunnels is a better choice. 

However, if your main focus is a landing page only, with the ability to customize a stunningly beautiful landing page exactly how you want it, then Leadpages is a great choice for less money. And since LeadPages specializes in two functions only — landing pages and web creation  —  you might not be as overwhelmed with as many options as what ClickFunnels has to offer. 

There’s no doubt either of these companies can help you achieve your goal of higher conversions. ClickFunnels has more features and marketing tools, but LeadPages focuses strictly on landing pages and does so for a lower cost.