Landing pages are a critical part of your sales funnel and landing page builders are critical for marketers and business owners who want to grow their leads online.
The idea is to attract leads to your landing page then acquire their email address so you can add them to your email list and get the opportunity to continue marketing to them so they can eventually turn into paying customers.
The best landing page builders have a variety of built-in tools to help you create professional-looking forms, landing pages, and sales funnels.
What is a sales funnel?
Before we get started on landing pages, let’s review what a sales funnel is. After all, the landing page is A sales funnel is a step-by-step process that takes new prospects from introduction to your brand to being a customer.
For example, a vegan blogger selling a vegan cookbook might take their prospects through a sales funnel that looks like this:
The customer is served a Facebook ad about vegan cooking and is offered a free recipe in exchange for their email address.
Providing their email address enters them into the funnel and they are served 5 more emails over the next 10 days, where they are presented the opportunity to buy the vegan cookbook.
Here’s our guide to creating sales funnels for beginners if you’d like more info.
What are landing pages?
Landing pages are a page that you send traffic to so they can complete the desired action. Oftentimes, the purpose of the landing page is to collect email addresses. For example, it might be where prospects register for a free training, or give you their email so they can download your free guide.
Most landing page builders offer templates that you can customize your landing page just the way you want, turn it on, send traffic to it, and start getting valuable leads.
Here are some of the common features included with landing page builders:
- Drag-and-drop editor
- Mobile responsive
- High converting templates
You will be given a ton of flexibility to test and tweak your offer and pages to get the best possible result.
7 Best Landing Page Builders for Your Business
These landing page builders are in no particular order. You’ll learn what the landing page software has to offer, why it’s one of the best landing page builders on the market, price, and more.
When you think of landing page builders, one company you might hear about often is LeadPages.
With LeadPages you can create high-converting sales funnels that let you steer your prospect in any direction you wish.
First, you will fall in love with the 200 different styles of templates they have available to help you build your lead list:
- Online coaching template
- Fitness app template
- Resource guide
- Book insert
- Instagram links
- Newsletter sign up
- Course sales page
- And many more templates!
They also have fully designed website landing pages that come in a bunch of different styles, well-designed and professional-looking.
So, regardless of the kind of business you operate or your personal style or look of your website, you’ll find a template to suit your needs.
In addition to landing pages and websites, LeadPages also offers pop-up forms and alert banners.
After their 14-day free trial, you can choose from one of three payment plans available:.
Standard: The standard plan is $27 per month and is good if you’re only working on one site. You’ll get free hosting, unlimited traffic and leads, lead notifications, and more.
Pro: The pro plan at $59 per month gives you the flexibility to work on 3 sites with free hosting, unlimited traffic and leads, all the features of the standard plan plus perks like online sales and payments, email trigger links, and more.
Advanced: The advanced plan costs $239 per month and is perfect if you have many projects, letting you work on up to 50 sites with all the features of standard and pro plans plus advanced integrations, 50 text message opt-in campaigns, 5 pro sub accounts, and a 1-on-1 call to help you get started quickly.
You get so much with Leadpages. Click here to learn more.
ClickFunnels serves businesses in virtually every industry like e-commerce, coaching, agency, freelancer, nonprofits, bloggers, and more. If you need leads for your business then ClickFunnels is an excellent fit.
You can use this landing page builder to support the growth of your business through sales funnels.
They have a ton of different features like:
- Drag and drop page editor
- Smart shopping cart
- 1-click upsells
- Email and Facebook automation
- And, more!
Their 14-day free trial gives you access to the ClickFunnels software so you can test drive this landing page builder to see how it works.
ClickFunnels: The entry-level plan costs $97 per month and gives you access to 20 funnels, 100 pages, 3 payment gateways, 3 domains, and more.
ClickFunnels Platinum: This is the middle-tier plan and costs $297 per month. It gives you unlimited funnels and pages, with 9 payment gateways, 9 domains, and more.
Two Comma Club: The most advanced plan, the Two Comma Club, is $2,497 per month and gives you unlimited funnels and pages, 27 payment gateways and domains each, priority support and phone support, hours of training, and more.
Unbounce makes it easy for you to create beautiful landing pages with no code. They’re used by over 15,000 brands including Later, Campaign Monitor, Zola, Helix and others.
- Build the pages you want
- Fully customizable layout
- Built-in AI conversion power
- Landing pages
- Sticky bars
- Pop ups
- And, more!
After your 14-day trial, the pricing packages are as follows:
Launch: The Launch plan costs $80 per month and gives you up to 500 conversions and up to 20,000 visitors per month. One connected domain, unlimited landing pages, popups and sticky bars are also included.
Optimize: The Optimize plan is $120 per month and is good if you have up to 3 sites you’re working on, along with up to 1,000 conversions, 30,000 visitors, the other perks of the launch plan plus, A/B testing and smart traffic.
Accelerate: The Accelerate plan costs $200 per month and you can enjoy the features of the Optimize plan with upgraded conversions (2,000 instead of 1,000) and visitors (40,000 instead of 30,000), 7 domains instead of 3, along with AMP.
Scale: With the Scale plan at $300 per month you get everything the Accelerate plan has to offer with up to 3,000 conversions and 50,000 visitors plus 15 connected domains!
If you choose annual pricing, you’ll save as much as 21% off the price. You will get an email if you are approaching your plan limits and will be upgraded automatically when you reach them.
You can also upgrade or downgrade your plan at any time.
GetResponse delivers powerful, easy-to-use functionality to help you create beautiful pages, send emails, and market to your customers.
Some of their features include:
- Email marketing
- Conversion funnels
- Landing pages
- Marketing automation
- Sign up pages
- And, more!
You will be able to grow your audience, engage with customers, grow your sales online and more with the support of GetResponse. They help businesses get over one million leads every month, hosting nearly 1,000 webinars per day, and thousands of processed transactions daily.
Whether you’re a marketer, business owner, management or play another role, GetResponse has a huge array of tools to help you meet your business goals.
The other landing page builders in this article offer 14 day free trials but GetResponse offers a full 30 day free trial so you can really dig in before deciding if it’s right for you.
Basic: The Basic plan starts at $10.50 per month and lets you send emails and build an engaged audience online.
Plus: Next is the Plus plan starting at $34.30 per month which will help you do custom automation and live webinars.
Professional: The Professional Plan has a starting price of $69.30 per month offering no-limits automation, sales funnels and more.
Max: Lastly, the Max plan has custom pricing, geared toward customers that are generating higher profits and need a more custom plan which includes dedicated support and more.
These are not flat rate prices and they fluctuate based on the size of your email list. The starting price assumes an email list of 1,000 subscribers but as your list grows, the price of your GetResponse membership will rise as well so keep this in mind.
Landingi is a user-friendly platform that helps you build attractive, professional landing pages, pop ups, and funnels.
Design landing pages you envision in your mind with their drag and drop builder that lets you easily DIY your dream landing page.
They have over 300 templates you can choose from, tailored to fit a variety of different businesses. You’ll have full control over the publishing process, be able to seamlessly integrate with over 40 tools like Zapier, Mailchimp, and others, plus you’ll love their A/B testing options.
There are tons of design features built in like smart sections, pop up templates, 5,000 free images, lightboxes, background videos, and more.
Some other features included with Landingi are:
- Custom design service: Get a tailor-made custom design from the team at Landingi, starting at $499
- Anti-spam security systems
- And, more!
Landingi offers a 14 day free trial. After that, there are three basic plans with the ability to increase your plan’s functionality with add-ons.
Create: The Create plan runs $55 per month and it’s great for business owners with up to 50,000 monthly visitors, up to 10 custom domains, want access to 300+ landing page templates plus more features.
Automate: Next, the Automate plan at $79 per month allows 100,000 visitors per month, up to 20 custom domains, autoresponders, funnels, and more
This plan is for professional marketers who are looking for some automation in their workflow.
Agency: The Agency plan is $149/month and it’s for agency owners and resellers who work with customers at scale, up to 300,000 visitors per month, up to 30 custom domains, want an unbranded platform, priority support and more.
They call themselves the world’s most advanced landing page platform. They have over 500 customizable landing page templates to get you started.
Instapage also allows for A/B testing, collaboration with team members, and claim super fast loading speed.
There are two plans available: Optimizing and Converting.
Optimizing: The Optimizing plan at $149/month comes with all this:
- No conversion limits
- Postclick score
- Conversion analytics
- Tons of integrations with companies like Zapier and others
- And, a lot more!
Converting: The Converting plan is a custom plan that aligns with the needs of your organization. It includes all the same features of the Optimizing plan plus:
- 1:1 ad page personalization
- Editable global blocks
- Audit logs
- Page migration services
- And, more!
This is a totally unique plan custom to your needs.
How to choose the best landing page builder?
When it comes to making this important decision, consider the factors that are most important to you. Those might be:
Price: Most landing page builders range from $10 per month up to $500 and can be offered on a rolling monthly subscription or a flat rate one-time lifetime deal.
Ease of use: Think about who will be operating the software and consider different components that will be essential for your business, like the drag and drop builder, a variety of templates or layouts available, and other features.
Functionality: Do you want a custom experience? Do you like the idea of tailoring a template to your business? Will you need to collect email addresses or A/B test? Ask yourself these questions and more to uncover your needs around functionality.
Have you tried any of these? How did you like them?