How to Drive Traffic to Your Facebook Page: 9 Proven Strategies for 2020
If you want to learn how to drive traffic to your Facebook page, we have nine proven strategies that will bring more than just a few likes to your page. These are actionable tips that you can start implementing today, some in just a few minutes' time.
Facebook is a great traffic source for your business, whether that’s online or a brick and mortar. And getting your Facebook page in front of new people can increase your revenue — which is what you’re really looking for, right?
How to drive traffic to your Facebook page in 2020.
1. Facebook ads
Heads up, this isn’t a free strategy, but we’re starting with it because it is, hands down, the most effective way to bring traffic to your Facebook page.
But let’s back up a little bit… think for a second about why you want to learn how to drive traffic to your Facebook page.
Are you an online store wanting to grow your email list? Are you a blogger that wants to increase your page views? Are you a brick and mortar looking for more folks to walk through your doors?
At the core, what you’re really looking for is more $$$. Right?
Running Facebook ads is an elegant solution that will increase your revenue.
This strategy has been proven time and time again, because Facebook ads put your page in front of a highly targeted and relevant audience. You can use demographic data, location, similar interests, etc.
Here’s what that looks like in practice: Say you own a mobile dog grooming business. You can use Facebook ads to target people within a certain zip code range and those who have dog-related interests. Those people are much more likely to click on your ad, head to your Facebook page, and support your business.
Another really effective way to use Facebook ads is to use your existing email list to create a lookalike audience.
A lookalike audience is a group of Facebook users that have similar qualities to your existing audience. You upload your email list to Facebook, and Facebook identifies users that match your list, then creating a new target list. There’s no guesswork, which means your dollars are going to go farther.
Oh, and did you know that you can start running ads for as little as $1/day? Spending more than that is always a good thing, but the point is that you don’t have to invest a ton to get started.
If you’re interested in learning more, check out Facebook Ads for Bloggers. And yes, it’s more than just for bloggers! Facebook Ads for Bloggers will teach you:
- The psychology of ads
- How to set up and use the Facebook Ad Manager
- How to understand and target audiences
- Writing an epic ad copy
- How to retarget ads
And more, plus five bonus pieces of content!
2. Promote your page on other social media sites
If Facebook ads is the most effective way to increase traffic, then this is the most basic way — and still worth trying.
Your social media pages may have slightly different personalities based on the platform, but they should all work together to promote the same business. And it’s likely that some of your followers don’t know that those other pages even exist.
Here’s how to promote your Facebook page on other social media sites:
- On Twitter: Put your FB page URL on your Twitter profile or tweet it out to your followers
- On YouTube: Put a tag in your videos
- Instagram: Put a link in your profile and use IG stories to promote it
While you don’t want to overpromote with daily reminders about your Facebook page, this is a rinse and repeat strategy that should be used on a somewhat regular schedule.
Learn more at How to Increase Social Media Traffic: 5 Fool-Proof Ways.
3. Use your email list
If you want to learn how to drive traffic to your Facebook page, don’t forget that you can use your email list!
Your email list is a dedicated group of people, and they’ve already admitted their love for you by giving you access to their inbox. And your email list is always going to be your best source for traffic, sales, and social media growth.
Did you know that email marketing is worth $38 for every $1 you invest in it? That’s a huge ROI.
Here are some tips for how to use your email list to support your Facebook page:
- Send out an email blast that tells your list about your Facebook page and other social media accounts.
- Put a link to your Facebook page in your email signature.
- When and if you start a Facebook group, make sure you tell your list about it — they’re likely to join.
- When you promote your Facebook page by hosting a contest or giveaway, be sure to send out an email blast about it.
Still need to grow your email list? Check out How to Build an Email List From Scratch. And if you want to blow up your email list, read 5 Email Subject Line Formulas That Actually Work (From a Guy Who Writes Them For a Living).
4. Exchange shout outs with other Facebook pages
A shout out is when you use your page to post about another Facebook page, sharing a link to their page and why your followers should give that page a follow. And the exchange part is key! You share someone else’s page and they share yours.
It works best if you promote to pages in a similar niche as yours, or pages that will provide some value to your audience. Pages are more likely to agree to this exchange if you have similar-sized audiences.
Here’s an example of what a shoutout post might look like:
Both are food-related sites, and this post tells the audience exactly why they might be interested. You love my recipes, you’ll love these recipes too! And if you read the comments, it looks like they already have one mutual friend. That’s social proof!
5. Get involved in Facebook groups
Facebook groups are an awesome way to get involved with people who have very specific and related interests. To find these groups, search using keywords that relate to your page and look at the suggestions that pop up under “Groups.”
Most groups have rules for membership, and that might dictate whether or not you can join as a business page or need to use your personal page. If it’s allowed, joining as a business page makes it easier for people to follow you.
How to use Facebook groups the right way:
- Do provide helpful advice when someone posts a question or comment.
- Don’t respond to every comment with, “You can learn more about this topic when you ‘Like’ my page.”
- Do follow all of the rules always, otherwise, the ban hammer will be unleashed.
- Don’t share promotional posts in the group unless it’s asked for. Here’s an example:
The reality is that moderators know why some people join these groups. But as long as you’re a respectful member and follow the group norms and rules, you can capture some new likes and follows along the way.
For more, listen to How to Sell With Free Facebook Groups.
6. Post more than once per day
If you want to learn how to drive traffic to your Facebook page, make sure you’re utilizing your page as much as possible. This means you aren’t just using it when your online store has a sale, when you’ve posted a new article on your blog, or when you have some promotional deal.
Use your page to regularly engage with your audience! Share articles they might be interested in, ask questions, share behind-the-scenes info, and more.
This builds trust and a stronger relationship with your existing audience. Do it well and they might just share your page or a post with their friends.
7. Use your page insights
Your Facebook page comes with valuable insights about your audience — when they’re online, how they interact with your posts, your reach, and more. You can use this info to tailor your posts to make sure they reach a broader audience.
To check your page’s insights:
- Go to your Facebook page.
- At the top of the page, click on “Insights” or “More.”
- You can view data for today, yesterday, the past week, or the past four weeks.
- You can see page views, previews, likes, reach, recommendations, responsiveness, engagement, new followers, and more.
- You can also check on your most recent posts.
For more about your page’s insights, head to Facebook for all of the most up-to-date and official info.
8. Run a contest or giveaway
This is an easy way to up your engagement, grab some new followers to your Facebook page, and even capture some new email addresses. That’s a win-win-win!
Before you get started, here are some best practices:
- Keep the prize related to your brand — it increases the long-term value of each participant.
- Use strong visuals to capture your audience’s attention.
- Relate your contest or giveaway to the season, holiday, or other special events.
- Think about having multiple winners over multiple days.
Here are a couple of examples of successful contests and giveaways from Wishpond:
This contest is simple and fits perfectly with the holiday. The countdown clock gives a sense of urgency.
Winning this contest means you could name an amusement park!? Sign me up over and over again!
9. Keep up with current events and trends
In the above example with the massage giveaway, part of the reason it was so successful was that it took advantage of an upcoming holiday. If you want to learn how to drive traffic to your Facebook page, check the calendar and plan some posts.
If you’re a local business, use snow days or super hot days when people are more inclined to stay inside and scroll through Facebook.
Take advantage of gift-giving holidays, events in your area, seasons, even this list of fun daily holidays… there’s something for everyone — Bagel and Lox Day on January 15, Napping Day on March 11, Eat Outside Day on August 31, etc.
The final word on how to drive traffic to your Facebook page
You just learned about eight completely free strategies that can help drive some traffic to your page. All of these strategies can work, but the reality is that none of them are as effective as running ads.
Paying for traffic is an investment in your business. It’s an efficient use of your time and money, which means you can get back to the parts of your business you love the most.