Landing pages are webpages collect email addresses or sell products. They are a tool to help you grow leads for your business. Which can result in growing your social following, increasing your email list, and improving your sales.

The best landing page builders give you all the features you need to achieve this goal. They can include things like heat maps, drag-and-drop editor, integrations, etc. 

They are one of the best kept marketing secrets of top marketers and the truth is, a lot of businesses struggle with them. Landing page builders can be clunky, tough to navigate, and cause a lot of pain points for users.

According to this study, companies that had 10 to 15 landing pages performed 55% better compared to those with less than 10 landing pages. And, companies with 40+ landing pages increased their conversions by more than 500%!

So, it’s clear. Landing pages do work and the key to connecting businesses with landing pages is a great landing page builder.

7 best landing page builders of 2021

1. Leadpages

Leadpages is one of the top landing page builders on the web. They can help you build websites, landing pages, pop-ups, and alerts, among other tools they offer.

They are home to over 40,000 businesses, creating high-converting landing pages and websites for their customers.

Key features:

• Websites
• Landing pages
• Alerts
• Pop ups
• Code-free publishing
• Ready-to-use templates
• A/B and split testing
• SEO-friendly pages
• Free hosting
• Analytics and tracking
• Device-specific preview
• Industry-leading page load speeds and 99% uptime
• GDPR compliance
• Automatic SSL encryption

You can see they have a lot of features built into your Leadpages membership. 

One thing that will save you time as you build your landing pages is their library of templates for both websites and landing pages. 

They are professional-looking and offer a lot of variety, perfect for businesses in every industry. This way you don’t have to strain your brain trying to come up with a cool design for your landing pages or website.

They have a fully built out support system to help you through the process of getting set up with them, including a resource library, webinars, podcast, and email support.

Pricing:

Monthly and annual plans are available. You save more with the annual plans.

All plans include:

• Landing pages
• Pop-ups
• Alerts
• Unlimited traffic and leads
• 40+ integrations
• Free hosting
• Free custom domain
• Mobile-responsive site templates
• Lead notifications

Standard: At $37/month you get 1 site, email tech support, along with the standard features shared above.

Pro: This runs $79/month including all standard features plus 3 sites, chat and email tech support, online sales & payments, 10 opt-in text campaigns, unlimited A/B testing, and email trigger links.

Advanced: At $321/month the advanced plan includes everything in the Pro plan plus, up to 50 sites, priority phone support, advanced integrations, 5 pro sub accounts, 50 extra opt-in text campaigns, and a 1-on-1 quick start call.

What you’ll like about Leadpages is that they’re one of the most affordable options in this roundup. You really get a lot for your money, while providing a great experience to your audience through their professional, attractive landing pages.

Learn more about Leadpages here.

2. Instapage

They call themselves the world’s most advanced landing page platform and we can see why. Over 100 landing page examples, six products and hundreds of features on one platform, personalization, collaboration, and top page speed are among some of the incredible features Instapage offers.

Like Leadpages, this code-free landing page builder makes it easy to pop up beautiful, professional landing pages fast without the need to hire a developer. Their customers include top companies like Hello Fresh, Verizon, and Eurosport, among others.

Let’s dive into their features to show off more of what Instapage has to offer.

Key features:

They have six products available:

• Landing pages
• Personalization
• Experimentation
• AdMap
• Collaboration
• Page Speed

Landing pages: Landing pages help you convert your leads to paying customers fast. They’ve built over 400 million landing pages which include built-in features that make it easy to create landing pages for your company that convert.

Personalization: Personalization is about delivering post-click landing page experiences that will help you increase conversions. This helps you create a personalized experience in minutes:

• Match your copy to visitor data like keywords and demographics
• Test audiences
• Create unique experiences for your audience with each landing page

Experimentation: Experimentation is about A/B testing and analytic insights. The purpose is to test, learn, and improve so you can get better results with your campaign. Better understand visitor behavior, get helpful information with heatmaps, A/B test, and get real-time insights.

AdMap: The AdMap connects your ads to personalized experiences. It’s like getting a map to higher conversions.

• Visualize your ad campaign structure
• Connect your ads to post-click landing pages
• Publish real-time updates

Collaboration: Collaboration is next and it’s about launching campaigns faster through visual collaboration. This helps you speed up your team’s approval process for landing pages (review, approval, and launch).

You can simplify the workflow of your team through:

• Helping execute a faster review process
• Consolidating feedback to one page
• Reducing unnecessary, extra edits
• Working more effectively with secure sharing

Page Speed is all about increasing page speed with their AMP and Thor Render Engine. Responsive, lightning-fast landing pages is what you’re getting here.

Deliver your content 3X faster, improve quality scores, enhance the mobile browsing experience, etc.

Read more about how this works with AMP and the Thor Render Engine.

Bottom line, you get your choice of these amazing products with Instapages, based on the plan you choose. Here’s more on how the pricing works…

Pricing:

There are two plans available: Optimizing and Converting.

The Optimizing plan is a flat fee you pay monthly or annually, your choice. You do get a discount if you choose the annual plan.

The monthly price is $199/month and the annual price is $149/month paid 12 months up front.

In the Optimizing plan you get:

• No conversion limits
• Instablocks
• Thor Render Engine
• Postclick score
• AdMap
• Multi-step forms
• SSL encryption
• GDPR compliance
• A/B testing
• Dynamic text replacement
• Conversion analytics
• Heatmaps
• Zapier, Salesforce, Marketo, and Hubspot integration
• Google Single Sign On (SSO)

The Converting plan includes the above, plus:

• Converting SSO (Okta and OneLogin)
• 1:1  Ad-to-Page Personalization
• Real-Time Visual Collaboration
• Editable global blocks
• AMP pages and experiences
• Direct lead-bypass
• Audit logs
• Page migration services
• Customer success manager
• Custom feature implementation
• Uptime-converting SLA (guaranteed)
• Ad spend conversion attribution

The Converting plan is on custom pricing so if you are interested in this plan you’ll need to contact Instapage and they can set up a demo for you to explore this further.

For more on Instapage, click here.

3. Unbounce

Unbounce is used by over 15,000 businesses globally. They help you create gorgeous, codeless landing pages in minutes, to convert leads to customers.

They offer a drag-and-drop editor that’s easy to use, letting you quickly create, publish, and test your landing pages. You can build any page on your own, choosing from their collection of 100+ templates with built-in AI power helping you A/B test, experiment with messaging, design, etc.

Unbounce integrates with top tools like Zapier, WordPress, Twilio, SendGrid, Slack, and others.

Here’s more on the features Unbounce offers:

Key features:

• Landing pages, pop ups and sticky bars
• Smart Traffic
• Integrations
• Template library
• Security
• Mobile layout assistant
• Script manager
• Auto image optimizer
• Themeforest marketplace
• Gated content

These are just some of the dozens of features offered by Unbounce. 

Pricing:

You save 10% if you go for an annual plan.

Every plan includes a free 14-day trial and they all include all the features of Unbounce with limits on number of visitors, conversions and domains, based on the plan you choose.

Launch: The Launch plan at $80/month includes up to 500 conversions, 20,000 visitors, and one connected domain. 

Optimize: The Optimize plan at $120/month includes up to 1,000 conversions, 30,000 visitors, and 3 connected domains. 

Accelerate: The Accelerate plan at $200/month includes up to 2,000 conversions, 40,000 visitors, and 7 connected domains. 

Scale: The Scale plan at $300/month includes up to 3,000 conversions, 50,000 visitors, and 15 connected domains. 

Get started with Unbounce’s 14-day free trial.

4. GetResponse

GetResponse is trusted by brands of all sizes including Ikea, Stripe, Revolut, and others. They will help you grow your audience, increase your sales, engage with your audience, and sell your knowledge online. 

They provide tools available for every business type, from small businesses, marketers, and large organizations.

Here are some of their impressive stats:

• 1 million leads generated per month
• Over 760 million emails sent weekly
• 950+ webinars hosted daily
• Thousands of online transactions processed daily

Key features:

• Email marketing
• Landing pages
• Autoresponders
• Paid ads
• Live and on-demand webinars
• Sales funnels
• Marketing automation
• Email analytics
• Automation flows

Pricing:

There are monthly, 12-month and 24-month plans. You get 18% off with a 12-month plan and 30% off with a 24-month plan. 

Any plan can be tried free for 30 days with no credit card required.

The following pricing assumes 1,000 emails in your email list. The more emails in your list, the more expensive the plan will be.

Basic: This plan starts at $15/month and you get email marketing, autoresponders, unlimited landing pages, and unlimited automation templates.

Plus: The Plus plan runs $49/month and includes everything in Basic plus automation builder, webinars, sales funnels, webinar funnels, up to 3 users, and the ability to score and tag your contacts. 

Professional: At $99/month, you get everything in Plus along with unlimited automation builder, push notifications, paid webinars, on demand webinars, up to 300 webinar attendees unlimited sales and webinar funnels, and up to 5 users.

Max: The Max plan is offered at a custom price. This personalized and flexible plan allows you to tailor it to your needs. It includes everything in Pro plus transactional emails, up to 500 users over 10 accounts, team and role management, host up to 1,000 webinars with 500 attendees, dedicated support, and account migration support. 

GetResponse is really a one-stop shop, whether you need landing pages, email marketing, sales funnels or related needs, they’ve got it all.

Start your free 30-day trial with GetResponse.

5. ClickFunnels

ClickFunnels is primarily for sales funnels but funnels and landing pages go hand in hand. They offer an interactive landing page builder editor and some other cool features you’ll appreciate.

Key features:

• Drag-and-drop editor
• Smart shopping cart
• 1-click upsells
• Email and Facebook automation
• Follow up funnels

Pricing:

After going through their free 14-day trial, you can choose one of these plans:

The ClickFunnels plan: This plan is $97/month and includes up to  20 funnels and 100 landing pages. You can add one additional team member to your account, connect three domains, and have up to three payment gateways (such as Thrivecart) .

The ClickFunnels Platinum plan at $297/month includes everything in the basic ClickFunnels plan but you can have 3 additional team members, connect nine domains, and have up to nine payment gateways. 

You also get access to follow up funnels and weekly peer review hackathons.

The ClickFunnels Two Comma Club has everything in the Platinum plan with upgrades but you can have ten additional team members, 27 domains, and up to 27 payment gateways.

Here’s our full review of ClickFunnels. 

Get started with ClickFunnels’ 14-day free trial.

6. Wishpond

Wishpond is the place for business owners and marketers to create landing pages. You can also create contests, track emails and leads, and other options available through Wishpond.

They have a one-stop shop feel that’s similar to other landing page builders on the list. Here’s what you get:

• Landing pages
• Contests
• Promotions
• Website popups
• Online forms
• Marketing automation
• Email marketing
• Leads database
• Shopify marketing
• Payments

They’re known for helping companies of all sizes and in every industry like Walmart, Yelp, and CBS to name a few.

You get powerful technology to capture leads, run smart email campaigns and social promotions. You will also get access to professional template designs, and access to a marketing executive who will walk  you through onboarding and throughout the process.

Key features:

Check out the feature list at Wishpond:

• Integrations with over 300 apps and tools like Shopify, Zapier, ActiveCampaign, etc.
• Easy-to-use landing page builder
• One-click mobile optimization
• Third party conversion tracking
• Real time analytics
• A/B testing
• Fast page speed
• Multiple publishing options

Pricing:

While the pricing for Wishpond is not made public on the site, you’re encouraged to contact them to schedule a demo and learn more about pricing and plans. They have an easy scheduling form through Calendly where you can book your 30 minute demo.

However, other internet users report that they offer a small free plan for up to 200 leads and then pricing ranges from $44 to $129 a month (paid annually) for up to 10,000 leads. Custom agency packages are also available. 

Wishpond really seems to cater to all business types. If you’re new to landing pages or funnel building, you will really like their free guides they offer on lead generation strategy, marketing, ecommerce, email drip campaigns, and other topics.

They also have Wishpond Academy which is where they teach you marketing for business growth. You’ll get access to how-to courses and user guides to excel in online marketing with your company.

Learn more about Wishpond here.

7. Landingi

This landing page builder is the perfect solution for small businesses. They help you create the most beautiful landing pages, pop ups and funnels.

With over 300 templates to choose from and integrations with 40+ apps, among other features,  you really get everything you’re looking for in a landing page builder.

This page shows dozens of case studies and success stories from real customers using Landingi. The results are remarkable and speak to the success users are having improving their conversions and lead generation efforts using Landingi.

Let’s get into the features.

Key features:

Landingi offers a huge array of design, publishing, conversion, optimization and sales features to take your landing pages to the next level.

Design 

This encompasses all the features that help you easily build landing pages from your vision.

• Drag-and-drop editor
• 300+ landing page templates
• Responsive web design
• Custom HTML/CSS
• Smart sections
• Pop up builder

These are just some of the features included in design.

Publishing

You will get access to everything you need to help you publish landing pages on your own domain, embed them on your server, and schedule campaigns when you want to, among other things.

• WordPress plugin
• SSL certificate
• Publish under your own domain
• Landing page embed
• Scheduled
• AWS cloud provider

Connecting and Conversions

Connect your third-party apps, improve efficiency within your team, and analyze your efforts and strategy.

• Integrations
• Webhooks
• Analytics and tracking
• Autoresponder
• Lead inbox
• Funnels

Sales, Optimization, and Expansion

Sell your products, conduct tests to optimize your landing pages for more conversions, and scale your offer.

• Payment integrations
• A/B testing
• Personalization
• Audit logs

Pricing:

All plans include a free 14-day trial with no credit card required.

Create: The Create plan runs $89 per month and includes up to 50,000 monthly visitors, 10 custom domains, and over 300 landing page templates. 

Automate: The Automate plan runs $127 per month and includes up to 100,000 visitors per month, 20 custom domains, autoresponders, and funnels. 

Agency: The Agency plan is $199/month and includes up to 300,000 visitors per month, 30 custom domains, an unbranded platform, and priority support. 

Start your 14-day free trial with Landingi.

Final Word on the 7 best landing page builders of 2021

Landing pages are a critical part of online business and it’s important that you choose the right landing page creation tool to help you produce beautiful, eye-catching and professional landing pages for your company.

The 7 tools mentioned above are the top landing page builders in the industry and our picks for the best landing page software tools for 2021.

Now, you decide which software tool you’ll go with to create your landing pages.

Which landing page builder are you choosing?