So, you want to learn how to become a Pinterest virtual assistant? Awesome! It’s a flexible way to make money, but let’s be clear about something… it’s not just playing on Pinterest.
Well, if you really love Pinterest (which you should if you want to work as a Pinterest virtual assistant), then it can be a fun way to make money.
As much as you love Pinterest for finding DIYs, recipes, workouts, home decor inspiration, style boards, and more, Pinterest is a powerful search engine that can drive traffic to online businesses. This makes Pinterest virtual assistants valuable assets to bloggers, eCommerce site owners, and more.
If you’re interested in learning how to become a Pinterest virtual assistant, this article is going to cover all of your burning questions, including:
- What is a Pinterest virtual assistant?
- What exactly does a Pinterest virtual assistant do?
- How much does a Pinterest virtual assistant make?
- What kinds of businesses need Pinterest VAs?
- What kind of people make for good Pinterest VAs?
- How do you find clients?
- How do you become a Pinterest virtual assistant?
What is a Pinterest virtual assistant?
Pinterest virtual assistants help their clients grow and optimize their Pinterest presence. This can increase web traffic, build email lists, expand sales, and more.
Actually, let’s back up a little and talk about what a virtual assistant is…
Virtual assistants (VA) provide a variety of services to entrepreneurs and business owners. VAs do tasks that don’t have to be done by the business owner themselves and can be done remotely, and they can involve things like:
- Email management
- Social media management
- Preparing reports
- Personal tasks like booking flights, restaurants, hotels, etc.
- Managing calendars and appointments
While business owners can do these things, their time is better spent on other tasks. So, they leverage a VA to accomplish more. But some tasks take more time to learn, which is why Pinterest VAs are especially valuable.
See, Pinterest is both a social media platform and search engine, which means you need a specialized strategy to tap into its massive number of users — currently over 300 million active users every month!
Read more at 7 Legit Ways to Make Money on Pinterest in 2020.
What does a Pinterest virtual assistant do?
Pinterest virtual assistants do a variety of tasks on Pinterest, including:
- Setting up business accounts
- Creating eye-catching pins
- Writing compelling descriptions
- Optimizing for search using keywords
- Scheduling pins — Tailwind is the preferred scheduler!
- Implementing Rich Pins
- Focusing on your client’s brand and message
- Running Promoted Pin campaigns
- Creating and managing shared boards with other pinners
- Doing account audits
You can do overall Pinterest account management for your clients where you do a little of everything. Or, you can specialize in one or two areas.
Finding a niche on Pinterest is actually a really good way to make yourself indispensable to your clients, and it’s also how you can command higher rates.
However, it’s recommended that you learn as much as you can about working as a Pinterest VA before picking a niche. You’ll be able to perform any type of Pinterest management task, but you’ll know a ton about the specific area your client hired you for.
Here are a few in-demand niches:
- Mastering Tailwind
- Additional marketing help
- Pinterest SEO (similar to Google SEO)
- Running account audits
But again, it’s important to learn about Pinterest holistically before you can narrow down your focus. It’s better for your own understanding, and it increases the value you provide to your clients.
How much does a Pinterest virtual assistant make?
What you earn will depend a lot on your experience, and entry-level Pinterest VAs will make around $15/hour. But you can easily earn an average of $30-$50/hour or more, especially if you find a niche.
Another way to look at it is that the average client is worth around $500/month. As you add more clients, you can scale up your earnings.
What kinds of businesses need Pinterest virtual assistants?
Short answer: lots!
Because of what you can find on Pinterest — DIYs, workouts, recipes, home improvement tips, style inspiration, etc. — Pinterest is an asset for many, many different kinds of online businesses.
- Bloggers use Pinterest to diversify their traffic, build their email lists, increase affiliate sales, and sell their products.
- Influencers can use Pinterest to grow their brand and increase affiliate income.
- Ecommerce shop owners can promote their sites and sell products directly through pins. As seen in the image below.
Just like you can specialize in different areas of Pinterest management, you can niche down with the kinds of clients you work for. It may take a few clients before you really know who your ideal clients are, but you can get picky as you grow your business. Or, you can scale and start running your own agency.
That might sound wild, but we’ve seen it happen with people who learn how to run Facebook ads. In fact, our very own Mike Yanda started running Facebook ads while in law school, graduated, got a job, then kept growing his side hustle until it out-earned what he made as a lawyer. Now, income from his Facebook ad agency has increased to over $30k/month.
What kind of people make a good Pinterest virtual assistant?
This is incredibly flexible work — all you really need to work is an internet connection and a laptop. You can work anywhere, anytime, and this makes it a good fit for a lot of different kinds of people.
- Stay-at-home parents can become a Pinterest virtual assistant and bring in some extra income.
- Side hustlers can make more to pay off debt, save for retirement, or for padding their emergency fund.
- Retirees who know their way around a computer can work as a Pinterest VA and supplement their income.
- Existing virtual assistants who want to offer more niche skills for their clients and/or expand their business.
- Digital nomads can work remotely as a Pinterest VA while they travel.
We’ll add this though… Starting a business takes a special kind of person. There’s a fair amount of hustle involved in the beginning while you get started. It’s an exhilarating mix of “I have no idea what I’m doing” and “OMG, this is amazing!!”
But, once you get things going and you start making money, the outcome is well worth the hustle.
Read more at How to Make Money on Facebook: 5 Fairly Easy Ways.
How do you find clients?
There are a number of ways to find clients…
Use your connections
Do you have a friend with a blog? Does someone you know run an online store? Either reach out to them directly or post on social media. It’s entirely possible that someone in your network is looking for your help. This is a good place to start for your first client or two.
Pitch to businesses you love
Think about the blogs, websites, and stores you frequent often and enjoy. Because you know those brands and businesses well, you’re in a good spot to understand the kind of clients they’re hoping to reach.
It never hurts to send those businesses an email introducing yourself and asking if they would be interested in your services.
Network with others
There are tons of Facebook groups out there for online entrepreneurs, VAs, bloggers, small business owners, and more. These are good places to meet like-minded people who share tips and wisdom.
Most of these groups have rules about self-promotion, but it’s not uncommon to be contacted by another business owner for help if they’ve seen you provide valuable advice to the overall community.
At the very least, you’ll meet a lot of amazing people and can learn a ton.
Check online job boards
Upwork and Freelancer are two platforms where you can find Pinterest virtual assistant jobs. You can create a profile and respond to job requests. Ultimately, you’ll want to find leads from other sources, because both sites take a cut of your pay.
If Pinterest can be used to promote someone else’s business, why not use it to promote your own!
Run Facebook ads
This strategy would be especially good once your business is up and running because it does take a little bit of an investment, although it can be as little as $1/day. You’ll also want a place for potential clients to land, like a blog or website for your VA business.
What’s cool about Facebook is that you can target the kinds of people who are more likely to be interested in your services. Learn more at Facebook Ads for Bloggers.
How do I become a Pinterest virtual assistant?
The internet has a wealth of valuable resources if you want to learn how to become a Pinterest virtual assistant. You can go to the DIY-route and do your own research on YouTube, through blogs, and how-to-guides.
But we recommend a much more efficient approach — a one-stop-shop way to get everything you need from legitimate Pinterest VA experts. It’s the Become a Pinterest VA course from Gina Horkey and Kristin Larsen.
These two boss ladies have used Pinterest to build their own businesses. Larsen runs a popular personal finance blog, and Horkey built a successful VA business of her own and now teaches others how to do the same.
The Become a Pinterest VA course includes five modules that teach you:
- What the PVA role is
- All about the services you can offer and how much to charge
- How to find and land clients
- Onboarding clients, growing relationships, and growing your business
- The basics of Pinterest
- Prepping your client’s account
- Getting to know and utilizing Pinterest’s algorithm
- Automating and scheduling pins
- Promoted Pins
- How to design pins
- Running analytics
There are some amazing bonuses too (nine, actually!) that give you weekly access to Gina and Kristin, exclusive client leads, 60 days of Tailwind access for free, in-depth Promoted Pins training, and more.
Learn more at Our Favorite Online Entrepreneur Classes and How to Pick One.
Final thoughts on becoming a Pinterest virtual assistant
Working as Pinterest VA is a rewarding side hustle as you get to help others grow their business while growing your own. It’s flexible, in-demand work that pays well.
If you’ve been wanting to increase your income, this is a side hustle that’s worth checking out!
And because starting and growing a business is serious work that comes with its fair share of struggles, we’re always here for wisdom and guidance along your journey.