One of the most proven methods to drive traffic to your blog or to attract leads to your business is through a lead magnet. Expert marketers and professional bloggers use this to gain followers or to generate sales for their products or service. But how can you create the right lead magnet for your business and how will you know if a lead magnet is effective?
Today’s episode topic is relevant to both bloggers and business owners as we’ll be talking about lead magnets. Allow us to discuss the importance of this tool and give you tips and ideas on where to start and how to create your very own lead generating tool to start driving traffic and sales.
“A very high percentage of the people that download your lead magnet aren’t going to consume it. They’re going to download that pdf and it’s going to sit on their tablet, it’s going to sit on their email inbox, it’s going to sit on their computer and they are not going to read it. But they are going to open it at least and they are going to see how beautiful it is and so if the perceived value is high, you are going to automatically build some trust even if they don’t really consume the thing.” – Mike Yanda
Welcome to the Laptop Empires podcast hosted by Bobby Hoyt (Millennial Money Man) and Mike Yanda (Red Dirt Marketing Co).
In this twice weekly podcast the former Band Director(Bobby) and Attorney(Mike) share cutting-edge strategies for growing online businesses. The duo pull on their experiences building blogs, online communities, and courses to grow businesses for themselves and other business owners.
Every episode is packed with content and actionable strategies presented in a laid back, conversational manner. No topic is too big or small for this no-filter show about making money online and having fun doing it.
Whether you’re a full-time entrepreneur, side hustler, or you’re thinking about joining this crazy online business world, you’ll want to join the Laptop Empires crew each Monday and Thursday and learn how to create an online business that lasts.
In this episode, here is what you’ll discover:
- Creating your lead magnet and growing your email list
- About focusing on you strategies and offering front-end products
- The importance of lead magnet in your business
- Reverse engineering the process of figuring out what your lead magnet should be
- The importance of knowing who you are
- Knowing your end goal for your business
- Establishing the mindset of your followers through your philosophies
- The depth of your content in your lead magnet
- The actual value and the perceived value of your lead magnet
- How to make your lead magnet look legit
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