Instapage Review: Is it Worth the Cost?

Instapage is a powerful landing page builder with a lot of features that will optimize your user experience and lead to more conversions. For example, you can create multiple versions of the same landing page which are displayed depending on which ad the user clicks. They also offer collaboration tools that will help team members communicate during the design process.

They are expensive but if you can create landing pages that convert better you may very well make up the cost.

If you’ve been looking for a landing page builder Instapage is worth checking out.

What is a Landing Page?

A landing page is typically a simple web page that encourages the user to take a specific action such as register for webinar or make a purchase.

For example, a web visitor might see a Facebook ad that tells them they can click to receive a free ebook on how to save 50% on grocery shopping. After they click, they’ll be directed to a landing page where they can add their email address in exchange for receiving the free ebook.

This is a common lead generation strategy that marketers employ to attract their target audience. They give away something valuable for free (called a lead magnet) in exchange for an email address that they can retarget in the future for related products and services.

A landing page can serve many purposes, from:

Being a place to educate consumers
A simple webpage to sell a product or service
Giving away a lead magnet
Capturing emails for an email list, webinar signup, etc.

Landing pages are an excellent marketing tool to help you attract your target audience and they really go hand in hand with email marketing. They are perfect for those who don’t have a website or who don’t want to build multiple landing pages on their site.

Instapage is one of the leading advanced landing page builders in the industry. They’ll supply you with everything you’re looking for in a landing page builder. Here’s more on what Instapage has to offer.

What is Instapage?

Instapage landing page builder, allowing you to build simple web pages that load fast and will convert users into leads.

Millions of landing pages have been built on Instapage. They’re known for their amazing customer experience using their platform. They offer built-in collaboration, over 500 different layouts to test and toy with, instant page load speeds, and a lot of other perks.

They have five features to help you make the most of your landing pages:

Personalization: Providing unique landing page experiences to produce high conversions and increase visitor engagement.
Experimentation: A/B testing and optimization to help you get the best results from your campaigns.
AdMap: Ad campaign visualization to help you connect ads to post-click landing page campaigns.
Collaboration: Fast campaign launches with intuitive workflows perfect for teams.

Instapage Features

Personalization

Personalization allows you to fully customize the landing page so that it matches your brand and the ad from which the reader landed on the page.

In fact, you can create one landing page for several different ads and Instapage will deliver the correct version to the user depending on which ad they clicked on.

For example, you can create different versions of a landing page based on the customer’s location. An ad that is showing in California could go to a version of the landing page that has pictures of a California beach. While the New York ad could lead to a landing page with a picture of Times Square.

Experimentation

Experimentation uses A/B and multivariate testing and insights for the purpose of testing and learning to improve your campaign results.

From the data, you’ll be able to better understand visitor behavior, get helpful information and real-time insights from heatmaps, A/B testing, and more.

Learn more about Instapage here.

AdMap

Instapages gives you such a high level of customization that it can make it hard to keep track of which ad is going to which version of which landing page.

This problem is solved through AdMap. It allows you to visualize exactly how your customers are moving through your ads and landing pages and shows you how each version is performing.

Collaboration

If you have a team then you know how important it is that everyone stays on the same page. The collaboration features allows anyone working on the landing page to share it with others, see real time edits, and tag team members with notes on the page.

Learn more about Instapage.

Instapage pricing

There are three pricing plans available with monthly and annual billing plans.

Building Plan

At $499/month, the Building plan is the entry-level plan and includes all the features shared above including:

Unlimited conversions
35 unique landing pages
35K monthly unique traffic
5 team members
5 workspaces

Note that this plan does not have the personalization features or heatmaps.

Get started with the Building Plan.

Optimizing Plan

The Optimizing plan is $999/month. You get everything in the Building plan plus:

Unlimited conversions
70 unique landing pages
70K monthly unique traffic
10 team members
10 workspaces
Personalization
Design reviews
Custom integrations
Global blocks
Heatmaps
Audit logs
SSO
Guaranteed uptime

Get started with the Optimizing Plan.

Converting Plan

At $1,999+/month, the Converting plan is the top tier plan from Instapage. You get everything in the Optimizing plan along with:

Unlimited conversions
100+ unique landing pages
100K+ monthly unique traffic
10+ team members
10+ workspaces
Custom reports
Custom code
24/7 emergency line
Direct lead-bypass

Get started with the Converting Plan.

A demo is available for the Optimizing and Converting plan and I recommend you take advantage of it. You’ll learn how their products work together to streamline your workflow and get you a greater ROI on your ad spend.

Instapage Integrations

A landing page does not exist in a bubble. You want your users to take action and that action will likely mean they interact with another tool. Whether that is your email service provider, webinar, or shopping cart.

You can connect with over 120 different tools and services that integrate with Instapage.

There are integrations for marketing automation, email marketing, CRM, e-commerce, and more. Here are some examples:

Shopify
PayPal
Keap
Zoho
FreshMail
HubSpot
Marketo
ConvertKit

Pros and Cons of Instapage

That wraps up this Instapage review. Let’s recap it all by going over the pros and cons.

Pros

Library of professional landing page templates
Feature-rich software with access to tons of services
Ease of use
Lots of reporting tools
Resource section

Cons

Expensive compared to competitors
Traffic limits on entry-level plan could be limiting
Limited ecommerce options
Less templates and widgets compared to competitors

These are some important considerations to think about when making your final decision.

Get started with the Building Plan.

Final Word on Instapage

Instapage is one of the leading landing page builders in the industry. With their robust features and powerful landing page software, you get access to a lot of top tools to improve your conversions.

You get dozens of features with your plan, even at the entry level plan but, is it worth the money?

This could be a very beneficial tool for more seasoned and enterprise-level companies. If you are making more from your landing pages than you are spending then they are worth every dollar.

For startups and mid-size organizations, there are more affordable landing page builders, like Leadpages, which starts at $37/month.

Check out some of these landing page builder reviews to compare:

For those new to landing page builders or if you’re not quite ready for an advanced landing page builder, consider one of the companies above.

If you want one of the very best advanced landing page builders online, Instapage is a good choice.

Instapage Review: Is it Worth the Cost?

What is a Landing Page?

What is Instapage?