What better way of storytelling in business than utilizing your customer’s voice to share their success stories. This is the power of case studies!
A compelling case study is one of the most effective ways to promote your content marketing business. It illustrates how you provided resolution to people with the same obstacle your prospects are having.
Creating a convincing case study is not easy, and that is why Brian McCarthy joins Bobby and Mike in today’s episode. Brian has written copy for industry leaders like James Schramko, T. Harv Eker and Ramit Sethi over the past 5 years. Now, he has a book called Case Studies That Close Sales. Stay tuned as Brian helps us understand the value of a case study and how to execute it effectively.
“Just getting something out there is miles ahead of a lot of other people who are just waiting.” -Brian McCarthy
Welcome to the Laptop Empires podcast hosted by Bobby Hoyt (Millennial Money Man) and Mike Yanda (Red Dirt Marketing Co).
In this weekly podcast, the former Band Director(Bobby) and Attorney(Mike) share cutting-edge strategies for growing online businesses. The duo pull on their experiences building blogs, online communities, and courses to grow businesses for themselves and other business owners.
Every episode is packed with content and actionable strategies presented in a laid back, conversational manner. No topic is too big or small for this no-filter show about making money online and having fun doing it.
Whether you’re a full-time entrepreneur, side hustler, or you’re thinking about joining this crazy online business world, you’ll want to join the Laptop Empires crew each Monday and learn how to create an online business that lasts.
In this episode, here is what you’ll discover:
- Why case study is great
- How to start a case study
- The underdog headline
- Importance of sharing specific rock bottom moments
- Videos for case study
- Show the other ways that they tried to solve it
- Why they chose you over other obstacles
- The value of teaching lessons
- The formula about handling objections
- The significance of sharing the struggles
- The climax
- What’s next
Items Mentioned In The Show:
- Brian McCarthy’s free book: Case Studies That Close Sales
- The Value of Masterminds with Chris Orzechowski – Episode 114
- Diamond Dallas Page’s Never, Ever Give Up. Arthur’s Inspirational Transformation!
- Laptop Empires
- Red Dirt Marketing Agency
- The Facebook Side Hustle Course
Contact Bobby & Mike:
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Thanks for tuning in to this episode of the Laptop Empires Podcast! If the information shared in these weekly conversations and interviews have helped you in your business journey, please head over to iTunes, subscribe to the show, and leave us an honest review.