For entrepreneurs, landing pages are a must. They’re an important part of growing your business and helpful in growing your customer base, increasing your traffic, and scaling your company.
But, landing pages can be a real pain point for business owners.
They can be clunky, difficult to navigate, with unattractive, poorly designed templates that leave users frustrated and dissatisfied. What if you could find an all-in-one platform, with easy-to-use landing pages no coding required, complete with AI-built in features and affordable pricing?
That would be the perfect recipe for a high quality, high converting landing page solution and in this article, we’re going to explore a company that can provide just that.
This Unbounce review will cover it all, making your decision to buy easier than ever. We’re going to cover:
- What is Unbounce
- Unbounce key features
- Unbounce pricing
- Unbounce integrations
- How to get started with Unbounce
- How to build an Unbounce landing page
- Pros and Cons of Unbounce
- Frequently Asked Questions about Unbounce
- Final Recommendation
Let’s get into it.
What is Unbounce?
Unbounce is a business software solution providing a host of business products to help you grow your company including:
- landing pages
- pop ups
- sticky bars
- smart traffic
You can create high-converting campaigns with ease and join 15,000+ more brands who use Unbounce to grow their business.
Of all the products and features Unbounce offers, they’re really known for their landing pages.
Here’s a look at an example of a landing page template they offer:
No more researching and spending thousands on a developer to create a custom landing page for you. Now, you have dozens of templates at your fingertips that you can easily design into the landing page you envision with Unbounce’s user-friendly drag-and-drop builder.
- Build any page on your own – no developer and no coding needed
- Create exactly what you want
- Continue to grow your ROI with built in AI-conversion and other tools
Whether you work in SAAS, you teach digital courses online, freelancing, ecommerce, agency owner or other entrepreneur, landing pages can help build your business. And, you can join business owners like Nicholas Scalise of Earnworthy who increased his conversion rate over 70% by switching his client’s landing page to Unbounce!
Unbounce Landing Pages
Landing pages are like mini one-page websites that are created for a specific purpose, such as giving away a free resource, collecting an email address, or selling a product. Unbounce can help you custom build landing pages just the way you want, getting better results for your money without having to increase your budget.
Here’s an example of a landing page selling chips
It’s not unusual for a business to have dozens of landing pages published. Streamline your process and get your landing pages published fast with Unbounce.
Their drag-and-drop builder means you can effortlessly create beautiful landing pages with buttons, widgets, videos, and text. The landing pages are truly customizable, helping you tailor it exactly the way you want to match the look and feel of your brand.Learn more about Unbounce
Unbouce Pop Ups
Pop ups allow you to present relevant offers to visitors, which can nudge them to take action.
For example, if a user was browsing an online store shopping for luggage and they received a pop up for 15% off their purchase, that may encourage them to make a purchase that day to claim the coupon.
Pop ups can be extremely effective for businesses in every industry from online retailers to bloggers and podcasters, product-based and service-based companies.
In fact, according to this 2019 study that analyzed 2 billion pop up examples, they concluded pop ups are effective, producing an average conversion of over 3% with the highest performing pop ups exceeding a 9% conversion rate!
What does this mean?
Pop ups work! And, people respond to them. You can start using them with Unbounce.
Unbounce Sticky Bars
Sticky bars show up at the top or bottom of the screen and stay there even while the user scrolls. This conversion tool is mobile-friendly and perfect for A/B testing including testing seasonal offers.
Here’s an example:
Creating a sticky bar is easy:
- Choose your offer: Use one of Unbounce’s templates to pick your offer.
- Build: Customize with your branding.
- Go live: Add a piece of code to your site to have it go live.
Unbounce Smart Traffic
Smart traffic allows you to test variations of your landing page and is powered by Unbounce’s AI-driven optimization. It helps you to increase your conversion rates by delivering the best landing pages to your customers.
Smart traffic attributes to a 30% lift in average conversion for pages using it!
- Get your pages optimized fast with as little as 50 visits
- Boost your conversion rate
- Use machine learning to test, predict, and optimize your campaigns
How to Build a Landing Page on Unbounce
Here’s the step-by-step process for building your Unbounce landing page:
1. Set your campaign goal
2. Write your copy
3. Create your CTA
4. Select Your Images
5. Design your Landing Page
6. Connect your Landing Page
7. Preview and Publish
Setting your campaign goal
You start by setting a clear goal. This could be to drive more sales, get more conversions, or generate more leads.
Your goal should be actionable and measurable.
Start with your goal in mind first so you can build your landing page around that goal.
Next, you will write your copy. Your copy is the words you write that will paint the picture for your prospective customers.
Here are some tips to help you nail your copy down:
- Use an attention-grabbing headline
- Make your copy benefit-driven
- Keep it simple
- Shorter is better
Creating your CTA
Your CTA (or call to action) is the action you want your visitors to take on your landing page such as:
- Filling out a form
- Joining your email list
- Buying a product or service
You want to move away from a vague call to action button like “learn more” and instead be specific like saying “see pricing” or “start your free trial.”
Next, it’s time to add your visuals, the images.
Images should be clear, bright and professional-looking. Look at all the images you want to include whether they are professionally shot photos you have on hand or stock photos. Then start integrating them into your landing page.
Designing and Connecting your Landing Page
Start with one of the hundreds of available templates. You can find them catering to many industries and every need such as lead generation, ebook download, education, appointments, etc.
Begin to lay out your content. You can use the drag-and-drop editor to position everything the way you want. Update the fonts, logo, colors, and other features to match your brand.
Optimize your landing page for mobile and then you’re done. You can do this very easily in Unbounce, by the way. Just go to the mobile view and make sure everything looks good. If it doesn’t, tweak the positioning and make edits as needed so your landing page looks good on mobile.
Connecting your landing page will sync it with your domain. Then, you can set up analytics and any other integrations from here.
Preview and Publish
Preview your work:
- Review your copy: Spot check to find typos and errors in grammar. Then fix those copy errors, if any found.
- Check SEO: Make sure you’ve checked if you want your page to be discoverable by search engines.
- Check the forms: Make sure everything is functional and you’ve set up a “thank you” page. Then go through the page as a visitor so you can experience your landing page firsthand.
And if you’re done, hit publish!Get started with Unbounce
Your page is up and running! Now it’s time to drive traffic.
A/B Test and Optimize
The last step in the process is testing and optimization.
A/B testing or split testing is where you test the same version of something with different variants.
For landing pages it could mean testing the same page with version A having a blue background and version B having a red background, for example.
You can also swap out images and video, different font styles and sizes, different copywriting styles, etc.
A/B testing is super helpful in business because it helps you get to the best version of what you’re producing.
Check in your landing page to see if any improvements can be made to it. Here are some ways you can do that:
- Duplicate your page: You can A/B test different colors, images, and copy.
- Test new elements: Experiment with new features and integrate those in a duplicate copy of your landing page.
- Turn on Smart Traffic: Use Smart Traffic to optimize your page and increase your conversions.
Unbounce Key Features
Unbounce has tons of features available to you including many premium features that will be valuable to your business.
The features you get will depend on the plan you select. Higher tier plans include more features and we’ll share more about the pricing and plans below but, regardless of the plan you choose, you will get these standard features:
- A set number of conversions and unique visitors
- Unlimited landing pages, pop ups, sticky bars and client sub-accounts
Here’s a look at some of Unbounce’s most popular features and services available:
- Drag-and-drop builder
- 100+ templates
- Clone entire pages
- Ability to add custom scripts and pixels
- Accelerate mobile pages (AMP)
- Mobile responsive
- Publishing to your domain and WordPress
- Free images from Unsplash
- Built-in Google fonts
- Auto image optimizer
- Themeforest marketplace
- SVG images
- Ability to embed videos
- Two step opt-in forms
- Gated content
Learn more about the plans and features down below.
You will have your choice or monthly or annual plans with 10% off for annual plans. And all plans come with a 14 day free trial.
There are four pricing tiers available:
As you can see, the monthly plans range from $80/month to $300/month with the higher tier plans giving you access to more premium features like:
- Advanced targeting and scheduling
- Smart traffic
- A/B testing
- Dynamic text replacement (DTR)
Launch: for $80 a month you will get up to 500 conversions and 20,000 visitors. You can use Unbounce for one domain
Optimize: for $120 a month you will get up to 1,000 conversions and 30,000 visitors. You can use Unbounce for three domains.
Accelerate: for $200 a month you will get up to 2,000 conversions and 40,000 visitors. You can use Unbounce for seven domains.
Scale: for $300 a month you will get up to 3,000 conversions and 50,000 visitors. You can use Unbounce for 15 domains.
You can explore each plan to see which one is the best fit for you. It’s also easy to change your plan at any time, downgrading or upgrading. Simply go to Account Management then Subscriptions to make changes to your plan.
If you happen to go over your monthly limit on your plan you’ll be notified and automatically upgraded to the next plan level up.
You can also chat one-on-one with Unbounce and they can assist with helping you choose a plan.
Integrations are an important part of the conversion tools you use. If you’re collecting emails or selling products online, it’s nice to sync those events to business software and tools you currently use like your email marketing provider, for example.
That’s one thing you’ll love about Unbounce. They integrate with literally hundreds of business tools like Zapier, SendGrid, Google Ads, GetResponse, and others.
How to Get Started with Unbounce
Once you’re ready to get started, click here to join Unbounce.
You can get started with their 14-day free trial. The trial lets you fully preview the plan you’re interested in, so you’ll get a choice or one of their four pricing plans to try out. You won’t be charged during your trial but once your trial ends your paid plan will start.
When you’re in, you can start perusing around your Unbounce dashboard, getting familiar with all the tools and features available.
You’ll be able to get started creating landing pages and using other products right away.
I recommend you check out Unbounce’s library of learning materials.
You can get their marketing tips and read their tutorials to improve your performance using Unbounce.
They also teach you about landing page basics with tons of landing page examples to show you:
- The benefits of landing pages
- Why you should be using landing pages
- The anatomy of a landing page
- A/B testing
All this can be found in the Learn tab.
Pros and Cons of Unbounce
You just learned the ins and outs of Unbounce. Here are some of the pros and cons you’ll want to consider.
- Easy to navigate and user-friendly
- Different pricing plan levels to suit every user
- Plenty of resources in the Learn section
- Access to multiple tools to grow your business
- Higher end of pricing compared to competitors
- 24/7 support is not available
- Some effort may required to mobile optimize your landing page and get it to closely match the desktop version
- The many features Unbounce offers can create overwhelm to the novice user
Related: The 6 Best Landing Page Builders
Should You Choose Unbounce? Our Final Recommendation
Overall, Unbounce is a good choice. It comes with a ton of features, plenty of flexibility and most importantly it’s user-friendly which means even the most tech unsavvy users will experience a flat learning curve with Unbounce.
Unbounce has a ton of options to support your growing business and you can move up in plan as your company scales which means you won’t have to worry about outgrowing the software.
Whether you need to get up a template of a landing page quickly or you want to take your time and slowly custom build the page of your dreams, Unbounce can support you and get your work published quickly.