In this episode, Mike and Bobby discuss the types of content they consume, and the things they tend to avoid. “When coming up with your social media strategy, you have to talk about beginner level things to generate reach to get to your target audience of advanced people.” – Mike Yanda Welcome to the Laptop[…]
Personal Brand vs. “Brand” Brand – Episode 179
Welcome back to the Laptop Empires show! Mike and Bobby discuss their personal experiences with creating their brands and how they and other successful entrepreneurs transitioned between personal and professional branding. “Your brand is more the voice and the message than it is the name.” – Mike Yanda Welcome to the Laptop Empires podcast hosted[…]
How to Use SEO to Turn Your Content Into a Living – Episode 178
This week, Bobby and Mike discuss SEO and how it’s so important to growing an online business or brand – and how you can use it to convert leads into sales. They also discuss misconceptions about SEO and keywords, and some underutilized methods of converting lower volume searches into paying customers. “Everybody leaves out the[…]
Social Platforms and Their Next Move Towards Short-Form Content – Episode 177
Welcome back to the Laptop Empires show! In this episode, Mike and Bobby discuss the current momentum of short-form media and how social platforms are adapting to it- and where it’s going in the future. Mike also shares his content strategy with TikTok/YouTube leading into the future. “TikTok is interesting, it feels like a video[…]
Parenting While Pursuing an Online Business – Episode 176
Welcome back to the Laptop Empires Podcast! This week, Bobby and Mike discuss their experiences with parenting while growing their online businesses – and how it’s completely worth the struggle and hardships. “I think the thing that people kind of maybe don’t think about as much is spending time with kids is super important cause[…]
Content Creators – Who Should You Listen To? – Episode 175
Today, Bobby and Mike discuss social media and how comedians are great at it, how niching and experimenting is so important, and how kids actually impact productivity (despite some creators’ opinions). “You’re struggling with this one thing right now that every single person I’ve ever worked with struggles with, and what happens is that as[…]
Twitter’s Algorithm and the Cultural Impact of Modern Content – Episode 174
Welcome back to the Laptop Empires show! This week, Bobby and Mike discuss Twitter- its release of its algorithm to the public, how people get good at the platform, and why political content is so powerful in the modern age. “It’s the only social media platform that is like a marketplace of ideas. It’s the[…]
The Guys Discuss A.I. and the TikTok Ban – Episode 173
Welcome back to the Laptop Empires show! This week, Bobby and Mike discuss the ongoing and incessant trend that is A.I. content and its seemingly never-ending presence on social media. Will TikTok actually get banned in the U.S.? “We’re in a weird time. It’s like everything is changing so fast which is like there’s opportunity[…]
I Asked Marko of Whiteboard Finance How He Built His YouTube Business – Episode 172
Welcome back to the Laptop Empires show! Today Mike is joined by Marko Zlatic, who is the owner of Whiteboard Finance – a successful personal finance YouTube channel targeted at entrepreneurs and investor. “I’m not special, you’re not special. Yes, we have our strengths, we have weaknesses. I think at the end of the day,[…]
Discussing Productivity With a Successful Copywriter – Episode 171
Welcome back to the Laptop Empires show! Today in Bobby’s absence, Mike brings Robert onto the show, who is a successful copywriter. They discuss productivity, their favorite forms of content, and their business books of choice. “One of the biggest indicators of success as an entrepreneur in this online space is just time. The longer[…]
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